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Rolls-Royce builds bigger Ghost

Rolls-Royce in Australia sold 20 cars in 2011, down from 25 in 2010

The Rolls-Royce Ghost Extended Wheelbase makes Australian debut in Sydney to coincide with the opening of a new and extended showroom in Sydney's O'Riordan Street. 

The long wheelbase Ghost, which at $695,000 is $50,000 more expensive than the existing Ghost, is the sixth new Rolls-Royce model to be available in Australia. 

Standard is a panoramic sunroof, lambs wool carpets, multi-media theatre system and electronically-controlled air suspension.

But more than luxury on wheels, the 420kW/780Nm 6.6-litre V12 engine allows the lengthened Rolls to sprint to 100km/h in only five seconds - about the same time as a Subaru WRX.

Rolls-Royce regional director for Asia-Pacific, Paul Harris, says "The Ghost Extended Wheelbase is a car for all occasions''. 

"Owners who enjoy Ghost for its effortless power-delivery and driver dynamic will be delighted with the enhanced rear-cabin space in Ghost Extended Wheelbase,'' he says. 

"This truly is the perfect, no compromise motor car - a fact that's been reflected in the phenomenal media and customer response the car has enjoyed across Asia-Pacific.''

Rolls-Royce in Australia sold 20 cars in 2011, down from 25 in 2010, and has sold three cars to the end of February. 

But Mr Harris says the Ghost - at $645,000 a "less formal'' Rolls-Royce that is $423,000 shy of the bigger Phantom - has seen "exceptional demand'' since its 2009 launch in Australia. 

"It has introduced a new generation of customers to the marque, wowed by its combination of drivability and hallmark Rolls-Royce exuberant luxury,'' he says. 

The new Rolls-Royce showroom, operated by Trivett, is described as a custom-built, state-of-the art facility with room for four cars and a "bespoke'' space for customers to comm ission their hand-built cars.

In addition to the bespoke area, the showroom has a mezzanine entertainment lounge designed by renowned interior designers POCO. 

Customers will be able to view the latest paint, leather and wood samples from the Home of Rolls-Royce in Goodwood, England, and commission a car "as unique as their own fingerprints'', says Harris.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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