The Rolls-Royce Ghost Extended Wheelbase makes Australian debut in Sydney to coincide with the opening of a new and extended showroom in Sydney's O'Riordan Street.
The long wheelbase Ghost, which at $695,000 is $50,000 more expensive than the existing Ghost, is the sixth new Rolls-Royce model to be available in Australia.
Standard is a panoramic sunroof, lambs wool carpets, multi-media theatre system and electronically-controlled air suspension.
But more than luxury on wheels, the 420kW/780Nm 6.6-litre V12 engine allows the lengthened Rolls to sprint to 100km/h in only five seconds - about the same time as a Subaru WRX.
Rolls-Royce regional director for Asia-Pacific, Paul Harris, says "The Ghost Extended Wheelbase is a car for all occasions''.
"Owners who enjoy Ghost for its effortless power-delivery and driver dynamic will be delighted with the enhanced rear-cabin space in Ghost Extended Wheelbase,'' he says.
"This truly is the perfect, no compromise motor car - a fact that's been reflected in the phenomenal media and customer response the car has enjoyed across Asia-Pacific.''
Rolls-Royce in Australia sold 20 cars in 2011, down from 25 in 2010, and has sold three cars to the end of February.
But Mr Harris says the Ghost - at $645,000 a "less formal'' Rolls-Royce that is $423,000 shy of the bigger Phantom - has seen "exceptional demand'' since its 2009 launch in Australia.
"It has introduced a new generation of customers to the marque, wowed by its combination of drivability and hallmark Rolls-Royce exuberant luxury,'' he says.
The new Rolls-Royce showroom, operated by Trivett, is described as a custom-built, state-of-the art facility with room for four cars and a "bespoke'' space for customers to comm ission their hand-built cars.
In addition to the bespoke area, the showroom has a mezzanine entertainment lounge designed by renowned interior designers POCO.
Customers will be able to view the latest paint, leather and wood samples from the Home of Rolls-Royce in Goodwood, England, and commission a car "as unique as their own fingerprints'', says Harris.