The Rolls-Royce Ghost was launched in 2009 as a smaller and more approachable sibling to the Phantom. It was named after the Silver Ghost of 1906, one of the brand’s most famous early models. Built on a modified BMW 7 Series platform, the first-generation Ghost aimed to bring new buyers into the Rolls-Royce family while still offering the craftsmanship and presence expected of the brand.

In 2014 the Ghost received a mid-life update known as Series II. This introduced revised headlights, updated suspension and improved driver assistance technology. The long-wheelbase version remained available for buyers who wanted more rear-seat space. In some markets the model was also sold under slightly different naming conventions, such as Ghost Extended Wheelbase, to separate it from the standard car.

The second-generation Rolls-Royce Ghost arrived in 2020. This version shifted to a new aluminium platform shared with the Phantom and Cullinan SUV. It introduced all-wheel drive, more advanced electronics and a quieter cabin. Today the Ghost sits as the entry point into Rolls-Royce ownership, balancing traditional luxury with modern engineering for customers who want a more discreet alternative to the Phantom.

The line-up currently starts at $645,000 for the Ghost (base) and ranges through to $772,900 for the range-topping Ghost Black Badge.