New Mercedes sporty crossover on the way

Mercedes-Benz will build a new low-roofed coupe-SUV crossover to face off against the BMW X6. A Mercedes executive told Car and Driver magazine that while an X6 rival would be something of a bizarre vehicle, it would make a lot of financial sense for the German carmaker.

The executive said the business case had a strong foundation in that development costs would be relatively modest, while profit margins would be high. The crossover segments are growing around the world: not only in Australia, Europe and the US, but also -- and possibly more importantly -- in the developing markets of Asia, So Mercedes logically believes adding more to their lineup makes good business sense.

Mercedes first hinted at a low-roofed coupe/SUV chimera a couple of years ago, when it announced that it would begin producing a second model alongside the M-Class at its Tuscaloosa, Alabama plant in the US.

A Mercedes publicity image showed a cloaked vehicle with the profile of an X6 rival, with the tagline "Start of Production: 2015." The new model -- which is likely to be based on the M-Class -- would slot into the line-up as a big brother to the recently-unveiled GLA-Class.

But they're not the only German brand to be eying the success of BMW's X6. Audi has also discussed the possibility of developing a sporty, low-roofed crossover. As far back as 2011, Volkswagen Group head of design Walter de'Silva said Audi was planning to launch a sporty crossover that would slot between the Q5 and Q7. Unofficially known as Q6, this crossover could end up being a bit smaller than the midsize X6 and ML-based vehicles; in which case it would more comfortably be positioned against the future BMW X4.

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