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Have you won the LandCruiser lottery? First Toyota LC300s hit the second-hand market for DOUBLE the recommended retail price

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Have you won the LandCruiser lottery?
Have you won the LandCruiser lottery?

The first lesson in any economics class? When supply is tight, prices skyrocket. So it was only a matter of time before we found out what people desperate to get their hands on an example of the new Toyota LandCruiser 300 Series would be willing to pay to jump the queues and secure one early.

And if international markets are any guide, the answer is lots.

In Japan, where constricted supply is causing reported delays of years, not months, for specific models, the first as-new second-hand vehicles have begun appearing on vehicle sale websites.

This is despite the brand asking potential owners to sign a pledge when reserving their vehicle, essentially promising not to resell their vehicle within a certain timeframe, with the brand threatening to ban anyone who breaks the rules from purchasing Toyota vehicles in the future.

Still, models have now begun popping up – some of which appear to be "parallel imports" – and the resale prices are eye-watering.

One example, a diesel-powered ZX (our Sahara), is listed for 13.98 million yen, or around $176,000. That's a staggering 80 per cent increase on that model's RRP of 7.6 million yen, or around $96,000.

But that's nothing compared to the new diesel-powered GR Sport, for which prices in Japan have doubled for an as-new used vehicle. That model started at around $101,000 in Japan, but used vehicles are now selling for $202,000 online.

Australian LC300 buyers recently received some good news, with the rolling factory stoppages that crippled the auto giant's production easing, and LC300 production returning to full capacity in November.

That has see the LC300 now begin arriving in Australia this month, far earlier than the worst-case-scenario of months, or even years, long delays.

"We are optimistic that the all-new LandCruiser will start arriving at local dealerships in Australia in December, with retail launch timing to be confirmed," Toyota Australia Vice President Sales, Marketing and Franchise Operations, Sean Hanley, recently told CarsGuide.

"Together with our parent company, we are doing everything we can to get customers into their new Toyota vehicles as soon as possible, whether it's the all-new LandCruiser or any other model that is in high demand.”

Toyota never actually confirmed how many pre-orders for the LC300 it received, but did say it was "healthy”.

Demand, though, was even healthier. And if Japanese used prices are any guide, those who take delivery of their new vehicle could be in for a windfall on the second-hand market.

That is, if they want to give up their new LC300, of course.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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