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Aston Martin Lagonda: All-Terrain Concept confirmed for Geneva debut

The Aston Martin Lagonda Concept will be revealed in Geneva

Aston Martin has offered a first glimpse of its Lagonda All-Terrain Concept before the covers are whipped off entirely at the Geneva Motor Show.

What will become the brand's first zero-emissions SUV is a concept in name only, with Aston Martin confirming the All-Terrain will be the first model to be launched under the Lagonda sub-brand.

Granted the teaser image reveals little, but Aston is promising "extraordinary style and space" (though they would say that, wouldn't they?), as well as a coupe-style "rakish" design language.

“Historically, Geneva has always been good for us - the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable - so it’s fantastic to return to the scene of such great success with another world debut," says Aston Martin Lagonda President and Group CEO, Andy Palmer.

"The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market."

The Lagonda brand was effectively relaunched last year, when Aston revealed the Vision sedan concept, also in Geneva. The philosophy behind the sub-brand is for Lagonda to focus on emissions-free EVs and more adventurous styling, without directly impacting the existing Aston Martin range. 

Should Aston Martin be making all-terrain vehicles? Tell us in the comments below.

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