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Lagonda All-Terrain Concept revealed at Geneva

Terry Martin
Contributing Journalist
GoAutoMedia

7 Mar 2019 • 3 min read

Aston Martin has revealed its new All-Terrain Concept, previewing the first of a new wave of Lagonda-branded electric vehicles (EV) starting with an SUV in 2022.

The All-Terrain builds on the Vision Concept that was shown at last year’s Geneva show, and is said to be a working model of the production Lagonda’s design language.

Lagonda models will be pitched at the high end of the market against brands such as Rolls-Royce and Bentley, with sophisticated technologies and autonomous capability.

Aston Martin Lagonda president and group chief executive Andy Palmer said: “We see no limits for Lagonda."

“It will be a brand for the restless, for those who are anything but happy with the status quo. It will produce cars that exploit technology, without being obsessed with it for its own sake,” he said.  

“And it will enable Lagonda to redefine the concept of luxury within the automotive and other spheres.”

Powertrain specifications remain under wraps, though it uses batteries underneath the floor to maximise cabin space, and features an all-wheel driveline pointing to two, or four, electric motors.

It has been confirmed that the Lagonda SUV will share elements with Aston Martin’s forthcoming DBX, and will be produced on the same production line in Wales.

Batteries will be placed underneath the floor to maximise cabin space. Batteries will be placed underneath the floor to maximise cabin space.

Aston Martin says that floor-mounted batteries increase stiffness, allowing for rear-hinged doors as carried over from the Vision Concept.

The All-Terrain also features a rear shelf that slides out from the floor to be used as a platform for passengers “to perch on” as well as rotatable front seats for when the car is in fully autonomous mode.

“We wanted the technology in the Lagonda All-Terrain Concept to bring a sense of personality to the vehicle,” said Aston Martin executive vice-president and chief creative officer Marek Reichman.

“Just as with the materials and the exterior design, the technology should be warm and involving rather than cold and impersonal. This is the future and it should be something that people are inspired and delighted by rather than perplexed and frightened by.”

Will Lagonda be competitive against Rolls-Royce and Bentley? Tell us your thoughts in the comment section below.