2021 Nissan Navara launches with promotional drive-away pricing to lure buyers from Toyota HiLux and Ford Ranger, but how long will it last?

Nissan Australia’s new-look Navara workhorse will hit Australian showrooms this month, but don’t expect to pay the full recommended retail price for the latest ute.

The Japanese brand has rolled out promotional drive-away pricing across the line-up for both private and business customers, with prices starting from $33,890 and $32,990 respectively for the entry-level 4x2 SL single-cab chassis manual.

Private buyers can also opt for other SL configurations, such as 4x2 single-cab chassis automatic or 4x4 dual-cab pickup manual and auto, priced at $36,390, $47,990 and $49,490 respectively.

ST options for private buyers include the 4x4 dual-cab pickup manual or auto for $50,990 and $52,490.

As for the ST-X, two cloth-trimmed variants are available – the 4x4 dual-cab pickup manual and auto – priced at $57,290 and $58,790, with leather interior in the latter adding $1000, while leather and a sunroof will add $2000 to the asking price.

The top-tier Pro-4X meanwhile, wears a $61,290 (manual) and $62,790 (auto) pricetag, which is available exclusively in 4x4 dual-cab pickup form.

Australian Business Number (ABN) holders save a little more, with the other three variants of the SL grade available for $35,490 (4x2 single-cab chassis auto), $46,490 (4x4 dual-cab pickup manual) and $47,990 (4x4 dual-cab pickup auto).

Likewise, 4x4 ST and ST-X dual-cab pickup options are slightly cheaper with an ABN, with the former available for $49,490 (manual) and $50,990 (auto), and the latter priced at $55,790 (manual) and $57,290 (auto).

Like private buyers, ABN holders can have the 4x4 ST-X dual-cab pickup auto with a leather interior for another $1000, or a leather interior and sunroof for an additional $2000.

Business customers will also save a little more on the Pro-4X, which is available with an ABN for $59,790 and $61,290 for manual and automatic transmissions respectively.

While there are other variants available in the 2021 Navara range, including king-cab body styles, Nissan says to contact your local dealer for a more comprehensive pricing list.

The caveat here is that private customers will need to order before the end of March, and take delivery before May, but there doesn’t seem to be an end date for the promotion for business buyers.

Speaking to media at the launch of the new model, Nissan Australia Navara product manager Travis Maher told journalists the brand could extend the drive-away deal further.

“It’s something we review regularly because the market does change quite a bit,” he said,

Mr Maher also explained that the cheaper prices available to business customers is to attract them to the brand in an uncertain time.

“It’s a mechanism of the industry,” he said. “The strategy of ours [is] to target small business and make sure there’s extra incentive for them to jump onboard in this environment.

“It’s certainly something that we’re not alone in doing, I think it’s a symptomatic of the market.”

2021 Nissan Navara drive-away pricing

Variant	Transmission	Cost (business)	Cost (private)
4x2 SL single-cab chassis	Manual	$32,990	$33,890
4x2 SL single-cab chassis	Automatic	$35,490	$36,390
4x4 SL dual-cab pickup	Manual	$46,490	$47,990
4x4 SL dual-cab pickup	Automatic	$47,990	$49,490
4x4 ST dual-cab pickup	Manual	$49,490	$50,990
4x4 ST dual-cab pickup	Automatic	$50,990	$52,490
4x4 ST-X dual-cab pickup	Manual	$55,790	$57,290
4x4 ST-X dual-cab pickup	Automatic	$57,290	$58,790
4x4 Pro-4X dual-cab pickup	Manual	$59,790	$61,290
4x4 Pro-4X dual-cab pickup	Automatic	$61,290	$62,790