BMW I3 vs Cupra Born

What's the difference?

Yes, it’s pricey for a small hatch, but this little BMW is a city car like no other. The i3s is tailor made for the urban environment, and six years on retains the quirkiness and charisma that stood it apart at launch, and it can still hold its head high among the current EV crop. 

The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.

I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.

Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.

Built around a carbon-fibre reinforced plastic (CFRP) tub, the i3s is ultra-light (for a battery-electric vehicle), super strong, and unlike anything else on the road.

At just over 4.0m long, close to 1.8m wide, and a fraction under 1.6m tall, the i3s is compact, upright, and boxy. A classically polarising design, with some crossing the street to avoid it, and others (like me) loving its unique proportions and stand-out styling.

The nose is tall, short and upright, with the distance from the base of the front windscreen to the front axle (car designers call it the ‘dash-to-axle ratio’) unusually short.

That’s because the electric motor sits in the back of the car driving the rear wheels, with only a small front boot compartment required to house charging cables and other bits and pieces.

Despite the lack of anything of substance behind it, BMW’s signature ‘kidney grille’ is present and accounted for, with swoopy LED headlights (and DRLs) either side. Our test car’s ‘Fluid Black’ finish with ‘i Blue’ highlights dialed up the little car’s charismatic personality.  

One of the i3’s most impressive party tricks is its counter-opening ‘clamshell’ doors, and the engineering trickery used to create a B-pillar free side opening (including the strength of the carbon body structure) means the high window line follows a jagged path from front to back, the rearmost hatch windows shrinking the rear glass area appreciably.

The i3s’s standard 20-inch (dual) five-spoke alloy rims, although slightly wider in this performance model, are alarmingly skinny. But taking the car’s relatively light weight (1245kg) and urban-centric purpose into consideration, the narrow, low-rolling resistance rubber makes sense.

With the roofline and sides of the car tapering distinctly towards the back, the rear view is suitably idiosyncratic, highlighted by flush-fit, vaguely U-shaped LED tail-lights. 

The hatch window is small, and the bumper sits high to marry with the load space floor sitting on top of the motor and transmission.

And when it comes to moving inside, BMW offers a choice of three ‘interior worlds - ‘Loft’, ‘Lodge’, and ‘Suite’ - featuring renewable natural fibres, recycled plastics, naturally tanned leather, and open-pore wood (sourced from 100 per cent Forest Stewardship Council-certified forestry).

But irrespective of where everything comes from, the end result is inviting, comfortable and sub-zero cool. Our car’s ‘Suite’ interior was combined with ‘Oak dark matt’ wood, and ‘Vernasca’ brown leather to stunning effect.

A tunnel-free floor, gently curved dash and digital screens for instruments and media let you know you’re in something different and special. It might be six years old, but the i3 still feels contemporary and distinctive. 

To stand out, any new brand should make a statement when it comes to design, and Cupra goes above and beyond to grab people’s attention.

It needs to, because Cupra is faced with the task of standing apart from its Volkswagen Group stablemates, especially the likes of Audi and Skoda.

One look at the Born, and it’s clear the brand has done an admirable job of separating its aggro hatch from the more tame Volkswagen ID.3 with which it shares its underpinnings.

I love its pugnacious face, which is designed to pierce air resistance in a similar fashion to the face of the Kia EV6, complete with its frowny light profile, bronze Cupra typeface, and dimples on the bonnet.

At the side, there’s the choice of almost Tesla-like sweeping aero designs for the standard 19-inch wheel option, or complex 80s rally-inspired wheels for the 20-inch Performance Pack hoops. The square beltline is perhaps the only spot where you can clearly see the Born’s relation to its ID.3 cousin, but I think the contrast flourish on the C-Pillar, which interrupts the roofline and makes it look more coupe-like, is a masterful touch.

This piece also wears a fishscale-like pattern, which is a motif that works its way through the entire car. In fact, the pattern is more than just theme-work for the Born specifically, but a deliberate pattern to interrupt plain plastics, which goes a long way to making sure no matter where you look, there’s a visual appeal to every corner of this car.

The inside continues this thoughtful and genuine ethos. Any area where a normal car would use a fake leather, or even plastic textured to look like leather, has been presented in a completely different way. The driver-focused instrument console, for example, is clad in a padded neoprene material, which is not only honest, but gives the interior a very modern look and feel.

The recycled seat materials offer a similar touch, and are comfortable in their bucket arrangement, too, and the neoprene finish continues here as a contrasting trim.

The colour palette is rich, with vivid blues, deep reds, a light smattering of tame silver rather than chrome, while the Cupra Bronze permeates to the car’s badges and highlights touches throughout.

This tone won’t be for everyone, and if you don’t like it, or the colour schemes, or even the car itself, that’s fine by Cupra. It wants to be controversial, and for a niche set of buyers, and says this contrast is the point of its design choices. If the amount of Borns sold before the car even landed is anything to go by, they’re on to something.

Wide-opening clamshell doors make getting in and out of the i3s a breeze. But bear in mind you have to open the front door to get to the latch for the back one, which can be a pain.

The driver and front passenger enjoy heaps of room, in an open environment, but there’s only a single cupholder in the centre console, so let the coffee cup wars begin.

Aside from that there are seriously big bins in the front doors, a modest glove box, and a handy elasticised pocket near the floor at the base of the bulkhead.  

Outlets for 12-volt and USB are provided, and there’s a small oddments tray at the rear of the centre console.

Slip around to the rear and you’re in anything but limousine territory. Sitting behind the driver’s seat set for my 183cm height, head and legroom are modest but do-able. And remember it’s two seats only back there.

In terms of storage, there are two cupholders between the seats but no storage pockets or bottle holders in the doors. You won’t find adjustable ventilation outlets either, but that’s not a huge factor in car of this stature.

The boot’s volume is quoted at 260 litres with the 50/50 split-fold rear seatback upright, which is enough to easily swallow the largest 124-litre suitcase in the CarsGuide three-piece set. The smaller 95- and 36-litre cases will sit side-by-side without a problem.

Fold the rear seat down and you have 1100 litres of space at your disposal, with tie-down anchors, an elasticised pocket and 12-volt power provided.

Don’t bother looking for a spare of any description, a repair/inflator kit is your only option. And not surprisingly, the i3 is a no-tow zone. 

Thanks to the Born’s VW Group all-electric MEB underpinnings, which are designed to make the most of interior space, the Born is much bigger on the inside than you might assume.

Clever packaging means a tall roof, glasshouse window structure, and a significant amount of adjustability and comfort for the front seats, with the clever digital instrument panel which is distilled to a handful of elements, and rides atop the column itself, so it moves as the driver adjusts it to maintain visibility.

The large touchscreen is oriented toward the driver, and has nice clear easy to use elements, although it is unfortunate the volume, temperature, and fan speed controls are a touch-based panel, and not easy-to-operate dials.

The rear seat offers impressive room, even behind my own seating position, and there’s sufficient headroom for me also, at 182cm tall. The cool recycled trim and comfortable seats continue to the rear row, although this car’s main practicality downside also resides here.

Opting for either pack will remove the rear seat, instead providing you with an odd cutout between the rear seats, and a drop-down armrest with a ski-port behind. Very European.

The boot measures 385 litres (VDA) which is relatively large for a hatchback, and it offers a nice low floor, impressive considering the motor is mounted below on the rear axle, although there’s no additional frunk storage for the Born.

$59,990 is the headline-grabbing price tag worn by the Cupra Born, and if you’ve kept up to date with the latest developments in terms of government incentives across Australia, you might have figured out it works out even cheaper than the before-on-roads price tag in some jurisdictions like Queensland.

This price makes it more affordable than base versions of its most direct competitors, the Tesla Model 3 (rear-wheel drive - $61,300) and the Polestar 2 ($63,900) while at the same time offering more range, at 511 WLTP-certified kilometres.

In fact it's one of the longer-range EVs on offer in Australia right now, which is impressive for a car that, size-wise, is on a playing field with cars like the Nissan Leaf (from $50,990) and GWM Ora (from $43,990).

Oh and there is just one other electric hatch in this kind of ‘hot hatch’ territory, the charming Mini Cooper SE (from $63,250) although opting for the diminutive Mini will mean putting up with just 233km of range.

To keep things simple, there’s only one Cupra Born variant, at least for now. From there, you can opt for one of two packages.

Standard equipment is high, with 19-inch alloy wheels, bucket seats clad in a cool recycled cloth material, LED exterior lights, dual-zone climate, keyless entry with keyless start and exit, a massive 12-inch multimedia touchscreen, a 5.3-inch digital instrument panel, wired Apple CarPlay and Android Auto connectivity, a wireless phone charger, and a 360-degree parking camera.

It is odd the seats are manually adjustable and the phone mirroring is wired at this price, and some may be slightly dismayed at the multimedia system. While it uses slick modern software with a stylish Cupra theme, it’s missing the air of always-online functionality which makes the Model 3 feel so smart, and adds an element of depth to the Polestar 2’s minimalist setup.

One thing which is very deliberate, however, is the omission of fake leather, and next-to-no real leather in the Cupra Born’s interior, even if you choose one of the optional packs. This is because Cupra wants to be more authentic and sustainable with its interior material choices.

The two option packs keep things straightforward. You can choose either the interior package ($2900) which adds a blue theme for the interior, consisting of a partially recycled microsuede seat material with highlights in Cupra’s signature bronze hue, electric adjust, heating, and message functions for the driver and front passenger, as well as a higher-grade Beats audio system.

Meanwhile the performance package ($2600) adds dynamic chassis control with adjustable dampers, larger 20-inch alloy wheels, an ESC-off function for rear-drive antics, and more aggressive Michelin Pilot Sport 4 tyres.

Interestingly, these performance tyres reduce range to 475km for performance package-equipped cars, while both packages render the Born a four-seater due to alterations to the rear bench.

The i3s is powered by BMW’s ‘eDrive’ hybrid synchronous electric motor, producing 135kW at 7000rpm, and 270Nm from 0-4500rpm. Yep, that’s right, maximum torque is delivered the instant you depress the right-hand pedal, and we’ll get to what that brings to the driving experience a little later.

The unit incorporates a charging and generator function for braking energy recuperation, the latter delivering up to 50kW.

Drive goes to the rear wheels via a single-speed (fixed-ratio) automatic transmission.

The battery powering the whole show is a 352-volt/120 amp-hour (Ah) Lithium-ion unit with a (gross) energy rating of 42.2kWh.

The Cupra Born is interesting, in that it’s a rear-wheel drive hatchback. This provides both fun driving dynamics as well as a hike in efficiency, and in Australia, we get only the most powerful motor setup available.

This is a unit that produces a peak of 170kW under boost mode, and 310Nm of torque. This is approaching Golf GTI levels of power output, to give you an idea, although the Born is also some 400kg heavier, blunting its hot hatch potential somewhat.

When it comes to an electric car’s energy use and projected range, there are two main things to consider - the motor’s power consumption and the battery’s capacity.

And according to BMW, the i3s’s power consumption for the combined (urban/extra-urban) cycle is 14.6–14.0kWh/100km.

Over a week, and roughly 250km of urban driving (with some brief freeway runs thrown in) we saw 19.3kWh/100km staring back at us from the on-board computer.

When BMW launched the i3 in Australia in 2014, the pure EV version came with a 60Ah battery pack delivering a claimed 130 kilometre range (a range extender model featuring the addition of a two-cylinder petrol motorcycle engine was also offered). 

In 2016 a 94Ah version arrived to boost range up to 183km, and the i3s launched in 2018, with its 120Ah battery pushing range out to BMW’s current, real-world estimate of 260km.

Then, there’s charging time, which is like asking how long is an electric piece of string.

According to BMW, for a 0–80 per cent charge from a (50 kW DC) fast-charging station, you’re looking at 45min.

From a (11kW/16A/380V) high-output home/office wall unit, that pushes out to 3.10h, and using a (3.7kW/16A/240V) low-output home/office unit stretches the wait time to 9.40h.

BMW offers the ‘WallBox plus’ charging suite as a dealer accessory priced from $1990 (not including GST or install costs).

Plug into a domestic (2.4kW/10A/240V) socket, and you’re staring down the barrel of 15.00h. But at least you can use low-cost, off-peak energy overnight, right? Nah, I don’t buy that line either.

The Born’s astounding 511km driving range is afforded by its enormous 82kWh battery, which is more like the size of battery you would see in a much larger vehicle such as a Kia EV6 for example.

Thankfully though it’s not all brute force via capacity, this car is also reasonably energy efficient, with an official rating of 17kWh/100km.

Not all EVs can hit the WLTP numbers due to many variables from wheel size, tyre composition, and even temperature management, but even enthusiastically driving the demo cars on our launch saw numbers between 17 - 23kWh/100km. Nothing outrageous by any means. 

Expect a more thorough evaluation of the Born’s range and efficiency when we’re able to test one for a longer period of time at a later date.

When it comes to charging, the Born’s DC charger maxes out at 170kW, allowing a 10-80 per cent top up time of roughly 30 minutes.

Meanwhile its AC inverter tops out at 11kW for a slow charging time of roughly six hours from 10 - 100 per cent.

The Born uses a Euro-standard Type 2 CCS charging connector. Unfortunately, there’s no V2L function this time around.

It might not look like a conventional sports car, but the BMW i3s certainly accelerates like one, with a claimed 0-100km/h time of 6.9sec. The i3s is a smile-inducing hoot to drive.

Every one of this little hatch’s 270 newton metres of torque is available from the minute you hit the accelerator pedal, and remain in service until 4500rpm, at which point torque delivery drops off a cliff.

But peak power steps in at exactly 7000rpm, so if you’re determined to make that overtaking move you won’t be left in the lurch. In fact, BMW says it only takes the i3s 4.3 seconds to surge from 80km/h to 120km/h.

However, the i3’s forte is 100 per cent the city, rather than the open road. Its ‘point and squirt’ ability making it the perfect partner for the cut and thrust of the urban jungle.

The i3s features an upgraded ‘Sports Suspension’ incorporating firmer dampers, re-tuned springs and revised anti-roll bars. It’s also lowered 10mm, the track is widened (+21mm front / +2.0mm rear) and the wheels go plus one inch to 20-inch alloys.

The standard i3 (no longer offered in Australia) rolls on 19-inch rims shod with 155/70 rubber all around. And while the i3s’s 175/55 front and 190/50 rear tyres are still exceptionally narrow, from the side the low-profile Bridgestone Ecopias look like fan belts wrapped around pulleys rather than tyres around wheels..

No surprise then that ride comfort isn’t exactly cushy, and in signing on for the i3s experience you’ll need to be ready for more than occasional bumps and thumps.

But the pay-off is super-sharp dynamics, Suspension is by alloy struts at the front, and a five-link alloy set-up at the rear..The steering responds to inputs quickly yet smoothly, and with 48/52 front to rear weight distribution, the car always feels balanced, eager, and taut.

And if you really want to dial things up the ‘driving experience control’ allows a switch to Sport mode for a further tweak of the suspension, steering, and traction control set-ups.

A tight 10.3m turning circle makes for easy parking and stress-free U-turns. But if things get too tight, rapid three-point turns are assisted by the gear shift controller bring mounted on a chunky stalk on the right-hand side of the steering column. Too easy.   

Braking is by vented discs front and rear, but they’re tiny. That’s because the ‘Brake Energy Regeneration’ system does most of the work. 

Effectively turning the motor into a generator, the system not only slows the car dramatically but feeds energy to the battery in the process. It takes a while to get used to the sensation, but soon becomes a fun, and surprisingly easy game to use the brake pedal as little as possible… often not at all, for long periods.

We’ve come to understand hot hatchbacks in certain terms, and these are defined by lightweight design, firm suspension, and over-sized engines in the front, usually driving the front wheels.

But the Born flips pretty much the whole formula upside down. It’s heavy, rear-wheel drive, not as powerful as perhaps it could be, and has comparatively forgiving suspension.

In fact, the Born has one of the most supple suspension tunes for an electric car in this price bracket, being much more comfortable and adept at absorbing rough conditions than a Model 3 or a Polestar 2 for example.

When it comes to power, it’s instantly responsive, as any EV should be, but in a straight line you won’t be outrunning even a base Model 3, or even a Golf GTI.

Whether it’s truly a hot hatch then will depend on how you define this concept, because so long as you don’t care about straight-line speed, the Cupra Born is an absolute blast.

Unexpectedly, this unusual formula works. The Born is a car with a completely different character to every other EV at this price. Rather than being tight and locked-down, the Born feels much more free and fun, with its ride and particularly its steering combining with the rear-drive push to make for a playful little car, with an organic feel to its feedback.

Again, unlike a lot of electric cars, the Born’s flexible approach to the road results in a car which demands much more from the driver. The traction control computer doesn’t conspire with the electric motors and brakes to sanitise the experience, this car will let you make mistakes within reason.

It’s possible to eke out a cheeky slide if you push it, for example, and the way the weight of the battery shifts the car around is more entertaining than unsettling, like it is in some small electric SUVs.

Even the regenerative braking is comparatively hands-off. It doesn’t have the single-pedal driving experience that some EV adopters are after, instead it will gradually taper speed off, relying on the driver to actually use the blended braking on the brake pedal itself, even when the car is set to the most aggressive ‘B’ mode. Again, this means the driver has to actually drive the car, jabbing the brakes in on sharp corners.

Thankfully, there’s no optional extra pricey safety pack in the Cupra Born range, with standard active equipment including adaptive cruise control, auto emergency braking with pedestrian and cyclist detection, blind spot monitoring with rear cross traffic alert, driver attention alert, and a 360-degree parking camera.

There are also front and rear parking sensors, exit warning systems (uses the blind spot system to alert someone not to open their door into traffic), and a suite of seven airbags, including a centre airbag.

The safety suite is capped off with ISOFIX child seat mounting points on the rear seats.

The Born already carries a maximum five-star ANCAP safety rating to a 2023 standard, scoring reasonably highly across all categories.

BMW offers a three year/unlimited km warranty, which is off the pace given the majority of mainstream brands have stepped up to five-year cover, with some at seven. And the pressure is on with Mercedes-Benz recently announcing its shift to five years/unlimited km.

That said, the BMW's body is warranted against rust (perforation) for 12 years/unlimited km, and roadside assistance is provided free-of-charge for three years/unlimited km.

Maintenance is 'condition based' with sensors and on-board algorithms (mileage, time since last service, driving style) determining whether an annual vehicle inspection is required.

The 'BMW Service Inclusive' package, offering a single, one-off advance payment to cover selected service and maintenance costs, is available in two levels - 'Basic' ($850) or 'Plus' (dealer quote)

Cupra offers the Born with a five-year and unlimited kilometre warranty, as well as the choice of either a three- or five-year service pack. Interestingly, the three year pack, at $999, is the same price as it is for combustion vehicles in Cupra’s range, while the five-year pack is some $400 cheaper at $1590. Either way, this pack pricing isn’t outrageous when you break it down by annual cost, but many rivals in the electric space are offering free or very cheap servicing over the same period.