What's the difference?
The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.
Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.
It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.
But is it forward-thinking enough to fend off the likes of the Mercedes EQS?
If you have even a passing interest in the Tesla Model S, you'll have seen the endless internet videos where someone has lined up a Ferrari, Lamborghini, or another fast exotic car you could name, to race against it.
There's a long build-up, usually involving men who can't operate a baseball cap, a drag strip and idiotic words in the headline like "destroys" or "rips", or whatever. There's usually a bunch of honking bros with bad haircuts watching on, already planning their next viral video where they set a perfectly good mobile phone on fire.
It's facile and idiotic and doesn't give you any real clue as to the depth of whatever supercar it has "humiliated" or, just as importantly, the depth of the Model S and its spectacular engineering.
So, I won't be spending the next thousand words building up to the conclusion that the Model S P100D with Ludicrous Mode is up there with the world's fastest production cars from 0-100km/h, because I'll tell you now that it is, and it does it in a claimed 2.7 seconds.
Now that's out of the way, there's quite a bit more to the Model S than a "broken" Nissan GT-R owner weeping into their bento box.
While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.
Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.
This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.
If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
I spoke to a friend who bought a Model S before one had even hit the ground here in Australia. He chuckled when I told him how much this car cost but then said something I'd already suspected. "My mates who own a P100D would never drop that kind of money on a normal car. Buying a Tesla is like buying shares in the company, you're buying into the future."
And that's kind of the point. A $300,000 Audi RS7 (fully-loaded, obviously) is a bit slower in a straight line, looks just as good, is extremely well-built and emits noises that make people like me go as weak at the knees (just as the Model S' acceleration does). And would probably win a 10 lap race with the Tesla around Mount Panorama.
The Tesla is the future of cars. It may still be decades before the internal combustion engine is gone, but Tesla buyers are getting the jump, and today the Model S is the best car in which to make that leap.