BMW 7 Series vs Jaguar XE
What's the difference?

BMW 7 Series

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2023 price

View pricing & specs

Jaguar XE

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2020 price

View pricing & specs

Maserati Quattroporte

Mazda 2

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz S-Class

Summary

2023 BMW 7 Series

2020 Jaguar XE

By Chris Thompson

By Laura Berry

Safety Rating

Engine Type

Turbo 6, 3.0L

Turbo 4, 2.0L

Fuel Type

Premium Unleaded/Electric

Premium Unleaded Petrol

Fuel Efficiency

7.9L/100km (combined)

6.7L/100km (combined)

Seating

Likes

Genuinely impressive rear passenger comforts
EV drivetrain is smooth and flexible
Magnificently quiet cabin

Outstanding ride and handling
Great horsepower for your buck
Though, good looks

Dislikes

Backwards step in tech ease of use
Doesn’t feel quite $300K from the driver's seat
Design will be divisive

Rear seats are tight
Small boot
Optional safety tech

2023 BMW 7 Series Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

View full pricing & specs

2020 Jaguar XE Summary

Mercedes-Benz has the C-Class, BMW has the 3 Series, Audi has the A4 and Jaguar has the one people in Australia seem to forget – the XE.

Yep, the default setting we seem to have when it comes to buying a prestige car is as strong as buying the same brand of milk every week.

There’s a decent choice of milk, but it can sometimes seem that there are only three brands and we tend to zero in on the same one again and again. Same with prestige cars.

But all milk is the same, I hear you say. And I’m inclined to agree, and that’s the difference, cars vary greatly despite them having the same purpose.

The latest version of Jaguar XE has arrived in Australia and while it’s very similar in size and shape to its German rivals there are some big differences, and some compelling reasons to add it to your shopping list.

I promise, there are no more mentions of milk.

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Deep dive comparison

2023 BMW 7 Series 2020 Jaguar XE

Verdict

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Verdict

The Jaguar XE is a dynamic, prestige mid-sized premium sedan, for those who are more concerned with engaging driving than cargo space and rear legroom.

The sweet spot in the range is the entry R-Dynamic SE. Buy that one and option the handling pack, and you'll still come in under the costs of the HSE.

Bang for you buck is the XE’s strong point and you won’t find more horsepower at this price in rivals such as BMW 3 Series, Benz’s C-Class or the Audi A4.

BMW 7 Series vs Jaguar XE What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW 7 Series vs Jaguar XE
What's the difference?