BMW 7 Series vs Audi S6
What's the difference?

BMW 7 Series

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2023 price

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Audi S6

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2020 price

View pricing & specs

Maserati Quattroporte

Mazda 2

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz S-Class

Summary

2023 BMW 7 Series

2020 Audi S6

By Chris Thompson

By Justin Hilliard

Safety Rating

Engine Type

Turbo 6, 3.0L

Twin Turbo V6, 2.9L

Fuel Type

Premium Unleaded/Electric

Fuel Efficiency

7.9L/100km (combined)

8.4L/100km (combined)

Seating

Likes

Genuinely impressive rear passenger comforts
EV drivetrain is smooth and flexible
Magnificently quiet cabin

Executive style
Improved value
Boy-racer performance

Dislikes

Backwards step in tech ease of use
Doesn’t feel quite $300K from the driver's seat
Design will be divisive

Not SUV practical
A touch thirsty
Substandard warranty

2023 BMW 7 Series Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

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2020 Audi S6 Summary

Most buyers don’t care for sedans these days, but those in the premium market are still spoilt for choice, with new model after new model being launched.

The latest on offer is the new Audi S6, which once again attempts to mix executive style with boy-racer performance.

With its predecessor’s 4.0-litre twin-turbo V8 succeeded by an engine that is 1.1 litres and two cylinders short, does it still serve up enough bang for your back?

Of course, the only way to find out is to put the new S6 sedan to test, so that’s exactly what we did. Read on.

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Deep dive comparison

2023 BMW 7 Series 2020 Audi S6

Verdict

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Verdict

We adore the new S6 sedan. It looks great, feels comfortable and goes like stink all at the same time. What’s not to like?

It also helps that it is relatively good value, safe and practical by large-sedan standards, so it’s a bit of a no-brainer.

But will buyers be quick to dismiss the new S6 sedan because it’s not a more practical SUV? Time will tell, but we hope not.

Does the new Audi S6 sedan represent the best mix of executive style and boy-racer performance? Tell us what you think in the comments below.

BMW 7 Series vs Audi S6 What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW 7 Series vs Audi S6
What's the difference?