BMW 7 Series vs BMW M Models
What's the difference?

BMW 7 Series

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2023 price

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BMW M Models

$114,900 - $299,900

2025 price

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Maserati Quattroporte

Mazda 2

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz S-Class

Summary

2023 BMW 7 Series

2025 BMW M Models

By Chris Thompson

By Andrew Chesterton

Safety Rating

Engine Type

Turbo 6, 3.0L

Fuel Type

Premium Unleaded/Electric

Premium Unleaded Petrol

Fuel Efficiency

7.9L/100km (combined)

10.2L/100km (combined)

Seating

Likes

Genuinely impressive rear passenger comforts
EV drivetrain is smooth and flexible
Magnificently quiet cabin

Brutal performance
Tons of kerb appeal
No-compromise approach to speed

Dislikes

Backwards step in tech ease of use
Doesn’t feel quite $300K from the driver's seat
Design will be divisive

Uncomfortable in the city
Hard-edged seats a necessary evil
Fuel bill will be sizeable

2023 BMW 7 Series Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

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2025 BMW M Models Summary

To say the BMW M4 CS is a hot ticket in Australia is something of an understatement.

Consider this. There is an even more expensive one, the M4 CS Edition VR46 – at a cool $346,900 – and it sold out in less than an hour. Now, granted, Australia only got four examples, but still, demand was running hot.

That car makes this one, the regular M4 CS, seem like an absolute steal. It's only $254,900 (yes, the word 'only' is doing a lot of heavy lifting in that sentence), and it shares the same upgrades, and makes the same monstrous power, as the VR46 – for Valentino Rossi’s 46th birthday – only it does it for around $100K less.

See? A bargain. At least, that's how I'd be justifying it to myself if I had a quarter of a million burning a hole in my pocket.

So, this or a Porsche 911? Read on.

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Deep dive comparison

2023 BMW 7 Series 2025 BMW M Models

Verdict

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Verdict

Brutal, bruising and utterly brilliant, the M4 CS will be an acquired taste due to its no-compromise approach, but those willing to take the leap will find a performance car like few others at their disposal.

BMW 7 Series vs BMW M Models What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW 7 Series vs BMW M Models
What's the difference?