BMW 7 Series vs Kia Optima
What's the difference?

BMW 7 Series

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2023 price

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Kia Optima

$14,670 - $22,990

2018 price

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Maserati Quattroporte

Mazda 2

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz S-Class

Summary

2023 BMW 7 Series

2018 Kia Optima

By Chris Thompson

By Matt Campbell

Safety Rating

Engine Type

Turbo 6, 3.0L

Inline 4, 2.4L

Fuel Type

Premium Unleaded/Electric

Unleaded Petrol

Fuel Efficiency

7.9L/100km (combined)

8.3L/100km (combined)

Seating

Likes

Genuinely impressive rear passenger comforts
EV drivetrain is smooth and flexible
Magnificently quiet cabin

Very roomy
Great ownership plan
Decent price

Dislikes

Backwards step in tech ease of use
Doesn’t feel quite $300K from the driver's seat
Design will be divisive

Removed some good stuff to lower price
Not as good looking as pre-facelift model
A bit basic inside

2023 BMW 7 Series Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

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2018 Kia Optima Summary

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…

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Deep dive comparison

2023 BMW 7 Series 2018 Kia Optima

Verdict

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Verdict

If you travel long distances, want a good amount of space and don’t want to pay big bucks for a new car, then yeah, maybe there is a reason sedans like this will hang around for a while longer.

Sure, the appeal of sedans mightn’t be as strong as it once was, but models like the Kia Optima prove they still have a reason to exist.

BMW 7 Series vs Kia Optima What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW 7 Series vs Kia Optima
What's the difference?