BMW 3 Series vs Audi S7
What's the difference?

BMW 3 Series

$47,490 - $92,888

2023 price

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Audi S7

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2020 price

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Maserati Quattroporte

Mazda 2

Mazda 3

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz A45

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz GLC-Class

Mercedes-Benz S-Class

Summary

2023 BMW 3 Series

2020 Audi S7

By Emily Agar

By Tung Nguyen

Safety Rating

Engine Type

Turbo 4, 2.0L

Turbo V8, 4.0L

Fuel Type

Premium Unleaded Petrol

Fuel Efficiency

6.5L/100km (combined)

9.6L/100km (combined)

Seating

Likes

Driving performance
Well-specified base model
Sexy styling

Supermodel good looks.
Smooth engine/transmission combo.
Liftback practicality.

Dislikes

Harder ride might bother some people
Cosy back seat for child seats
Lacklustre lane keeping tech

Limited rear-seat headroom.
Expensive options.
Rear-wheel steering.

2023 BMW 3 Series Summary

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

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2020 Audi S7 Summary

If you want something large, fast and comfortable, no one does it better than the Germans, and the latest entrant to the market is Audi’s all-new S7 Sportback.

Using the uber-stylish second-generation A7 as a basis, the new S7 Sportback scores cutting-edge technology and premium appointments befitting a large luxury sedan, but it’s often what’s under the bonnet that will draw buyers in.

This new S7 replaces the old version’s 4.0-litre twin-turbo V8 for a 2.9-litre twin-turbo petrol V6 but, don’t fear, as having fewer cylinders has not dulled its performance or appeal.

As a whole though, does the new Audi S7 Sportback deliver a winning blow?

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Deep dive comparison

2023 BMW 3 Series 2020 Audi S7

Verdict

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

Verdict

Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.

The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.

We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.

BMW 3 Series vs Audi S7 What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW 3 Series vs Audi S7
What's the difference?