BMW 3 Series vs Genesis G80

What's the difference?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

Remember those extra-long Australian luxury sedans like the Ford Fairlane and Holden Statesman/Caprice?

The patriotic choice in an era where that mattered and further protected by tariffs on imports that made them barely any more expensive than a base mid-sized Euro like a BMW 318i, they dominated the top end of the market with their sheer size outside, vast space inside and big-six or V8 grunt.

Like they used to say, there is no substitute for cubic inches.

Well, the spirit of these beloved local social-climbing classics lives on in just one modern car in 2025, the Genesis G80. Over three generations since 2008, it has been Hyundai’s tilt at the premium establishment, in much the same way as the Fairlane and Caprice were, and Toyota’s Lexus luxury brand still is.

We take a dive into the latest petrol-powered range-topper version, the 3.5T All-Wheel Drive (AWD) Sport Luxury (SL), which gives off more than its fair share of vintage HSV Grange vibes.