BMW 3 Series vs Audi A8
What's the difference?

BMW 3 Series

$47,490 - $92,888

2023 price

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Audi A8

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2023 price

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Maserati Quattroporte

Mazda 2

Mazda 3

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz A45

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz GLC-Class

Mercedes-Benz S-Class

Summary

2023 BMW 3 Series

2023 Audi A8

By Emily Agar

By James Cleary

Safety Rating

Engine Type

Turbo 4, 2.0L

Diesel Turbo V6, 3.0L

Fuel Type

Premium Unleaded Petrol

Diesel/Electric

Fuel Efficiency

6.5L/100km (combined)

5.9L/100km (combined)

Seating

Likes

Driving performance
Well-specified base model
Sexy styling

Refinement
Quality
Value

Dislikes

Harder ride might bother some people
Cosy back seat for child seats
Lacklustre lane keeping tech

Big turning circle
No folding rear seat
No front door bottle slots

2023 BMW 3 Series Summary

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

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2023 Audi A8 Summary

Audi’s flagship is the A8, a long, luxurious sedan where being driven is often as important as doing the driving.

To put this ultra-premium machine in context, it competes with other German heavyweights like BMW’s 7 Series and, of course, the Mercedes-Benz S-Class as well as Porsche’s Panamera. Not to mention the Lexus LS or Maserati’s Quattroporte.

What’s life like at the top of the Audi pyramid? Stay with us to find out.

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Deep dive comparison

2023 BMW 3 Series 2023 Audi A8

Verdict

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

Verdict

The Audi A8 swims in a luxury car shark tank where those paying the big dollars expect top-shelf everything. It delivers a serene driving experience whether you’re in the front or the back, in a superbly engineered and executed luxury sedan package. Not perfect, but very, very impressive.

BMW 3 Series vs Audi A8 What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW 3 Series vs Audi A8
What's the difference?