BMW 3 Series vs Cupra Leon

What's the difference?

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

There's a lot to like about the updated Leon line-up, but probably not by lots of people. It won't be a best-seller, Cupra doesn't need or even want it to be. What it will do is offer something different, and in the case of the Sportstourer something very rare.

The S and VZx will face stiffer competition in the hatchback markets, primarily from Volkswagen, Audi and even Skoda, and it's hard to pick an area where they really stand out from the competition, apart from the unique styling. Not that they aren't pleasant cars to drive, it's just a crowded market.

Which is why the Sportstourer, especially with its plug-in hybrid powertrain, has a chance to be something that really sets Cupra apart from its rivals. Dynamic, efficient and different, it won’t fit in - and that’s exactly what the brand is hoping for.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.

The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.

The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.

You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.

With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!

Design is a key tenet of Cupra’s ethos, because while it may share Volkswagen mechanical DNA, the Spanish brand wants to really stand apart when you look at or sit inside the Leon.

While it may be the same size as a VW Golf, it certainly doesn’t look or feel like one. Yes, there’s the typical Volkswagen build quality to the fit and finishes, but overall it has a unique Spanish style to it.

On the exterior, Cupra has given the Leon a major visual overhaul with the front end featuring a new-look grille, bumper and headlights. At the rear the tail-lights have been redesigned and now incorporate the logo into a single horizontal light bar that runs the width of the rear.

Inside there’s some new materials, but the most notable change is the introduction of a 12.9-inch multimedia screen. Ambient lightning available on all three models helps to highlight the cabin design.

For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.

You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers. 

My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.

The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.

The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.

The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.

There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.

The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.

Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.

The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.

While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.

Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.

My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.

The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.

I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.

Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.

There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.

While we’re talking about two different bodystyles here - hatch and wagon - the front seats are the same. So you are treated to Cupra’s stylish but thoughtful layout, which looks nice but also has good practicality.

The seats themselves are comfortable, even after extended periods behind the wheel, while there’s cupholders, sizeable door pockets, a lidded centre console box and a wireless smartphone charging pad.

The previously mentioned 12.9-inch multimedia screen dominates the centre console, sitting proudly at the top of the fascia. Unfortunately, Cupra (like Volkswagen) has fallen to the modern trend of ‘touch controls’ rather than physical buttons.

Not to sound like an old man yelling at clouds, but these touch-sensitive sliders are simply not as user-friendly, especially in a moving vehicle, as a traditional physical button or dial. While the multimedia system is easy to use, especially with Android Auto or Apple CarPlay fully integrated, adding dials for the stereo (on/off and volume) and the climate control would have been great.

Otherwise, the 12-speaker Sennheiser sound system with subwoofer and 390W amplifier sounds great, offering a premium in-car entertainment experience to match the Cupra’s price and positioning.

As for space in the back, which is obviously where the hatch and Sportstourer vary. There isn’t a lot to split them in terms of passenger space. These are both small cars, so neither offer the kind of room you’d get from an equivalent-sized SUV. The real difference is the cargo capacity, the hatch pair offer 344L (or 888L with the rear seats down) whereas the Sportstourer has a more generous 470L/1045L.

Knowing that hatchbacks and wagons aren’t big sellers and Cupra’s desire to stay boutique rather than mainstream, the line-up is relatively simple.

The Leon S kicks off the range at $46,990 (all prices listed exclude on-road costs) and comes with 18-inch black and silver alloy wheels, LED headlights, keyless entry and ignition, heated sports bucket seats, tri-zone climate control and a six-speaker sound system with Apple CarPlay and Android Auto.

The Leon VXz starts at $64,990 and includes 19-inch black and copper alloy wheels, multi-link rear suspension, adaptive dampers, front locking differential, upgraded brakes, quad exhaust and Cupra drive modes. There’s also leather-appointed seats and a 12-speaker Sennheiser sound system.

The VZe Sportstourer completes the line-up priced at $69,990 featuring unique 19-inch black and copper alloys, LED headlights and tail-lights, a power tailgate with handsfree opening and black roof rails. Inside it gets leather-appointed sports seats, heated front seats and steering wheel, tri-zone climate control, native navigation, Apple CarPlay and Android Auto plus the 12-speaker Sennheiser stereo.

The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm. 

This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.

Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.

The three Leon models all feature a different powertrain, as each is targeting a distinctly different buyer.

The Leon S is powered by a 110kW/250Nm 1.5-litre turbocharged petrol engine with mild-hybrid assistance. 

The Leon VZx gets a more potent 2.0-litre four-cylinder turbo-petrol engine that makes 221kW/400Nm, to put it right at the heart of the hot hatch market.

The Leon VZe Sportstourer manages to combine efficiency with performance, with a 1.5-litre turbo-petrol engine paired to an electric motor to make an efficient 200kW and 400Nm.

The one thing all three have in common is a seven-speed dual-clutch transmission and front-wheel drive.

In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.

The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.

I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.

The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!

Naturally, the three different powertrains provide three very different fuel economy numbers.

The mild-hybrid system in the Leon S allows it to use just 5.4L/100km, which provides a theoretical range of up to 833km thanks to its 45-litre fuel tank.

The VZx is the thirstiest member of the range, not surprisingly, using 7.6L/100km. With its 50-litres tank it has a theoretical driving range of approximately 650km.

Finally, the Sportstourer VZe manages a claimed 0.4L/100km on paper, thanks to its 20kWh battery providing up to 121km of electric-only driving range. Obviously achieving that claimed figure in the real world is incredibly difficult (as it is with any PHEV) but we still managed to use just 2.4L/100km on our mostly extra-urban test drive, which is still a good return.

There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.

However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.

The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.

This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.

You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.

But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.

The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.

The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great. 

Obviously there are three very different variants in the Leon range, with three different powertrains and two different body styles, and yet there is a familiar feeling between all three when you’re behind the wheel.

This is arguably the ‘most Volkswagen-y’ element of the Cupras, with the solid, stable Volkswagen underpinnings coming through. This is, of course, not a criticism, but rather highlights the positive connections between Cupra and its parent company, which has allowed it to make an immediate impression on the Australian market.

However, it also means the Leons feel so familiar that they don’t leave you with a unique impression and driving character.

For example, the VZx is almost too good, too quick and too clinical. It lacks the excitement and engagement rival hot hatches offer, notably the Hyundai i30 N and Honda Civic Type R, but instead compensates by just being really capable.

Obviously, that may not be seen as a negative by everyone and for those who want that sort of engaging, dare I say ‘fun and edgy’, driving experience the Leon VZx may not be precisely what they are looking for. Still, the engine is potent and even the lack of all-wheel drive doesn’t dampen its performance abilities too significantly compared to the likes of a VW Golf R or Audi S3.

The Leon S offers a different proposition, a warmed up hatch, rather than something hot. On that front it delivers, providing a well-mannered drive but without the punch of the VZx.

The Sportstourer is arguably the pick of the range, with its combination of sharp driving dynamics and very efficient powertrain. At no point do you feel like Cupra compromised its sporty intent to make the Sportstourer save fuel. Instead, the PHEV powertrain offers plenty of performance when you need it but is otherwise quiet and efficient the rest of the time, helping it to sip fuel at a much lower rate than its Leon hatchback alternatives.

The Cupra trio come loaded with plenty of safety features including 10 airbags for excellent passive protection plus autonomous emergency braking, front and rear cross-traffic alert, blind spot warning and driver fatigue monitoring.

For convenience and safety there’s also adaptive cruise control, front and rear parking sensors and even self-parking.

As the Leon has had no major structural changes, the original 2021 five-star ANCAP rating still applies. However, it should be noted that ANCAP updated its testing protocols in 2023, so that five-star rating is different to a five-star rating applied since then.

The 320i comes with a five-year/unlimited km warranty, which is standard for this class.

You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.

Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.

All three Leons are covered by Cupra Australia’s standard warranty, which covers the first five-years/unlimited kilometres. Which is good, especially for a new and more premium brand, even if it’s obviously short of the best-in-market.

Servicing is required every 12 months/15,000km, whichever comes first, and Cupra is offering a servicing pack special until the end of 2025, of $1990 for five years. That works out to an average of $398 per year.

Cupra is expanding its dealer network in Australia too. The Leon drive event we attended began at the newly-opened Cupra Macarther in Sydney’s growing west. There’s also a new dealership at Melbourne’s Essendon Fields.

Of course, one of the key advantages that Cupra has over many other new brands to Australia is its Volkswagen/Audi connections, which allows its models to be serviced at those dealerships as well. That provides a much larger footprint for customers to find somewhere convenient to service their car, which cannot be underestimated.