Audi S7 vs BMW 3 Series

What's the difference?

If you want something large, fast and comfortable, no one does it better than the Germans, and the latest entrant to the market is Audi’s all-new S7 Sportback.

Using the uber-stylish second-generation A7 as a basis, the new S7 Sportback scores cutting-edge technology and premium appointments befitting a large luxury sedan, but it’s often what’s under the bonnet that will draw buyers in.

This new S7 replaces the old version’s 4.0-litre twin-turbo V8 for a 2.9-litre twin-turbo petrol V6 but, don’t fear, as having fewer cylinders has not dulled its performance or appeal.

As a whole though, does the new Audi S7 Sportback deliver a winning blow?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!