Audi S7 vs Ford Focus

What's the difference?

If you want something large, fast and comfortable, no one does it better than the Germans, and the latest entrant to the market is Audi’s all-new S7 Sportback.

Using the uber-stylish second-generation A7 as a basis, the new S7 Sportback scores cutting-edge technology and premium appointments befitting a large luxury sedan, but it’s often what’s under the bonnet that will draw buyers in.

This new S7 replaces the old version’s 4.0-litre twin-turbo V8 for a 2.9-litre twin-turbo petrol V6 but, don’t fear, as having fewer cylinders has not dulled its performance or appeal.

As a whole though, does the new Audi S7 Sportback deliver a winning blow?

Ford's small hatch, the Focus, is criminally under-bought in Australia. The latest model is  one of the best hatchbacks on the road and when you chuck in the decent price, impressive equipment and absurdly powerful engine for its size, it's a winner.

But you lot? You don't buy it in nearly the kinds of numbers it deserves. Partly because there isn't a bait-and-upsell boggo model to lure you in, partly because it's got a badge that is not exciting Australians any more and partly because it's not a compact SUV.

Or is(n't) it? Because alongside the ST-Line warm hatch is the identically priced and therefore technically a co-entry level model; the Focus Active. Slightly higher, with plastic cladding, drive modes and a conspicuous L on the transmission shifter, it's a little bit SUV, right?