What's the difference?
If you want something large, fast and comfortable, no one does it better than the Germans, and the latest entrant to the market is Audi’s all-new S7 Sportback.
Using the uber-stylish second-generation A7 as a basis, the new S7 Sportback scores cutting-edge technology and premium appointments befitting a large luxury sedan, but it’s often what’s under the bonnet that will draw buyers in.
This new S7 replaces the old version’s 4.0-litre twin-turbo V8 for a 2.9-litre twin-turbo petrol V6 but, don’t fear, as having fewer cylinders has not dulled its performance or appeal.
As a whole though, does the new Audi S7 Sportback deliver a winning blow?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.
The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.
We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.