Zeekr X vs Cupra Born

What's the difference?

Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.

Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.

But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.

So, is that enough to finally put the X on the map?

Electric cars. Australia now has quite a few, and to add more confusion to the mix, there are a litany of all-new brands releasing models into this new frontier of the automotive landscape.

Most new electric cars are in Australia’s favourite buying category, the SUV, but there’s also a ute, some odd sedan-y things, and, of course, a handful of hatchbacks.

Hailing from Spain, the Cupra Born sets itself apart from the rest for a few reasons though. Firstly, it promises to be a hot hatch, something we haven’t really seen much of yet, and secondly, it has to bear the burden of launching Volkswagen Group’s all-electric MEB platform to the Australian market, but most importantly for Australians keen to hop into their first electric car, it promises to do this while offering a long range at a reasonable price.

Can it really do it all? We attended the Cupra Born’s Australian launch to find out.