Toyota Camry vs Jaecoo J7

What's the difference?

The Toyota Camry is one of the few cars that really needs no introduction. It's been on our shores for 41 years and has proven itself to be steadfastly popular, enough for Toyota to launch a ninth-generation version.

The entry grade Ascent is one of the few 'base-models' still available for the mid-sized sedan segment and offers an upgraded hybrid powertrain and transmission, new tech and a fresh take on its design.

Old fans will love it and in this review we discover if there's something for families to get excited about.

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.