Toyota Camry vs Maserati Quattroporte

What's the difference?

Ah, gotta love a sedan that knows its audience and the ninth-gen Toyota Camry Ascent proves once again why it’s a popular choice.

On top of the space and practicality, you get a shiny new design and technology. Overall the Camry Ascent is a well-rounded base-model - what’s not to love?

Beauty is way more than skin-deep in the Quattroporte and while the 330 doesn't have the punch of the S, it's hardly that much slower. Maserati reasons you will want to spend the $25,000 saved on options, concentrating on the Italian craftsmanship rather than the outright performance available in the V8 or the efficiency of the less aurally attractive diesel.

As with any car of this type, you've got to want one in the first place, but for a big, beautiful sedan, there's nothing as good looking this side of an Aston Rapide. The Quattroporte 330 does nothing to dim the allure of Modena's big mover and, if you're that way inclined, nobody on the outside will ever know.

There is a strong 'taxi'-association with the Camry because of how popular it is as a commercial fleet car and while the design has been updated and modernised, that vibe still remains. It's a Camry, after all.

But the new tapered nose with its slim LED headlights look sharper than the previous model and the rear slopes into a neat spoiler that accentuates a sharper rear end.

The new design looks far more modern and dare I say it: sporty.

A lot of the changes are in the cabin where the Camry benefits from a completely restyled dashboard that looks sleek and stylish, with the tech screens integrated into the panelling.

The cockpit still feels very driver-oriented, which is always appreciated, but now not at the expense of the front passenger.

The cloth seats look much nicer than the standard basic stuff you usually get and there are enough tactile dash and door panels to make it feel cosy, despite it's soft-touch points still looking too plasticky.

The overall feel for the cabin is one that is pleasant and well-built, although cloth seats always give me anxiety when kids are around.

Long, flowing lines mark out the Maserati as something quite different to its German, British and Japanese competition. This Quattroporte has increased in every dimension but the lines cover its size beautifully.

Big wheels, long wheelbase, low ride but it still looks like a sedan rather than pretending to be a coupe.

The elegance of the lines is complemented by a distinct lack of bling – there's little in the way of chrome work or shouty details. There's plenty satin finishes available and the beautiful paint, while available in pretty much any colour you like, is best kept to a restrained, deep hue. Or silver.

The cabin will doubtless age well. Classic shapes house a fairly conventional but hugely comfortable cabin. The front seats have heaps of adjustment and are large but supportive. Naturally, the leather is soft and supple.

The central screen isn't the dominant feature, like a 50-inch LCD screen in a small living room while buttons are kept to a minimum.

The rear seat is sensationally comfortable, with hectares of available space and a seat comfortable for either lounging or working.

There are now only three model grades available for the Camry and they are all offered exclusively with a hybrid powertrain. The model on test for this review is the enrtry-grade Ascent.

With the hybrid powertrain and new tech, the entry price is $4939 dearer than before and it now carries a $39,990 before on-road costs price tag. Of the mainstream medium sedan rivals, only the ageing Mazda6 Sport sedan is more affordable at $36,290 MSRP.

What’s interesting to note is that some of its other rivals, the new Honda Accord e:HEV RS and Skoda Superb, are only offered in one highly-specified grade and they come with corresponding price points. The Accord sits at $64,900 drive-away, and the Superb at $69,990 drive-away. So, if you’re in the market for a sedan, there is a good sense of value for the Camry at the moment, despite its price hike.

Standard equipment for the new Camry includes cloth upholstery, an 8.0-inch touchscreen multimedia system with satellite navigation, Toyota Connect app, wireless Apple CarPlay and Android Auto, dual-zone climate control, keyless entry and start, 7.0-inch digital instrument cluster, digital radio and Bluetooth connectivity.

Practical features include 17-inch alloy wheels, temporary spare tyre, power-release boot lid, and manual release buttons for the rear seats in the boot area.

Strangely though, the base model still misses out on rain-sensing windscreen wipers for some reason.

The current Quattroporte has been with us now for a couple of years in diesel and petrol turbocharged V6s and turbo V8 forms.

The 330BHP uses the same, Ferrari-built V6 but detuned to 'just' 330 bhp. The price has been detuned too, dropping $25,000 from the V6 S's entry price to kick off at $210,000.

Maserati 330bhp benefits from an overall specification improvement across the range, landing in your garage with a ten-speaker stereo with USB and Bluetooth, power everything, dual-zone climate control, keyless entry and start, front and rear parking sensors with reversing camera, cruise control, sat-nav, auto headlights and wipers, double glazed windows and an interior covered in leather and wood.

Later in the year, your Quattroporte will be available with a new silk trim from Zegna

Only very occasionally does it become clear that Maserati is part of the Fiat Group and that moment comes when you use the 7.0-inch central screen in the dash.

eight-speed ZF automatic transmission

The software is based on the group's UConnect and it isn't great. It's not bad, but it feels its age (however, it's much better than the system on the Gran Turismo), needing a lot more work or a quick surrender to Apple's CarPlay or Android Auto.

Once you work your way through the weird menus, it's fine to use and is miles ahead of the not-much-cheaper Lexus LS unit which is almost unusable.

Sound from the ten speaker stereo is crystal clear and the phone performance is also very good.

Like the S, the 330bhp is powered by Maserati's twin turbo 3.0 litre V6, made with more than a dash of Ferrari involvement. As the name suggests, it produces 243kW and a chunky 500Nm. With just under two tonnes to shift, the ubiquitous eight-speed ZF automatic transmission whisks the Quattroporte 100km/h in 5.6 seconds, only half a second down on the 301kW V6 S.

Maserati claims 9.1L/100km on the combined cycle (with the help of stop-start), which seems reasonable given our figure of 10.8L/100km, which we got a with a mix of city and highway running as well as a very enthusiastic blast through some secret back roads.

Toyota really does the hybrid thing well – the engine and electric motor handle duties effortlessly between them, with minimal fuss like noise or gear changes.

The well of power feels deep enough to really let it loose on the highway, if need be, but that also makes it zippy in the city.

This is sure-footed in most scenarios and I like the comfort that brings to the driving.

The steering is direct enough to feel responsive but not sporty. It handles corners well and suspension is well-tuned, so you don’t wince when you hit bumps.

Being set low and having average-sized windows means visibility can be a little hampered when heading down a hill as you bob and weave to see around the rear-view mirror and thick pillars.

The Camry is 4920mm long (33mm longer than previous gen) and it fills out a space. With it's low profile, you have to be careful not to scrape the bottom on anything but it’s still relatively nimble in a car park because of its tight steering and clear 360-degree camera system. 

Just a few hundred metres behind the wheel is all it will take to convince you the Maserati belongs in the same class as the competition. It's incredibly quiet – courtesy of the acoustic double glazing – and all occupants benefit from supreme comfort.

While the 330 is 58kW down on the full fat V6, you won't really miss them. There's a fat torque curve, with all 500Nm available from 1750 to 5000rpm, meaning easy progress for the 5.2 metre sedan.

The Quattroporte has two sport buttons to choose from – one looks after the drivetrain and exhaust valving while the second stiffens up the Skyhook suspension.

With the first sport button pressed, you get a more lively throttle, sharper shifts and a glorious noise from the exhausts, although they are a long way from your ears.

It's still a fast car, with strong acceleration from standstill and in the gears, the power as linear as you like with no real turbo lag and a most un-turbo noise to go with the performance.

The only dynamic problem is the electric steering – it seems to get confused between your inputs and feedback from the road, the tyres feeling like they're 'nibbling' an uneven surface, tweaking the wheel in your hands. 

The assistance is a little spotty, too, unexpectedly changing weight. It's just a bit weird. In normal driving, you'll never notice it.

The Camry has a brand-spanking new five-star ANCAP safety rating from this year (2024) and now sports eight airbags, including a front-centre airbag.

The safety features list is impressively long with all of the biggies included like blind spot monitoring, SOS call button, driver attention alert, safe exit warning, rear occupant alert, forward collision warning, LED daytime running lights, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, intelligent seatbelt warning, a 360-degree view camera system, and front and rear parking sensors.

The adaptive cruise control has a new cornering feature, which will slow your speed down in corners but it didn't always activate and when it did, it slowed down too dramatically to make the system feel smooth to use.

All other systems feel well-tuned for daily driving.

There are ISOFIX child-seat mounts on the outboard seats and three top-tether anchor points but two seats will fit best.

The new Camry has auto emergency braking (AEB) with car, pedestrian, motorcycle, cyclist and backover function, which is operational from 5.0 to 80km/h (up to 180km/h for car).

Six airbags, ABS, stability and traction controls, brake assist, blind spot monitoring and rear cross traffic alert.

There is no ANCAP or EuroNCAP safety rating for the Quattroporte.