Audi News

The debate around Australia's tough new emissions laws heats up, as manufacturers pick sides on the issue.

You may have thought the retirement of Audi’s R8 in late 2021 marked the end of the German brand’s latest supercar era. But if reports out of the UK overnight are accurate, the mid-engine machine is set to make a spectacular comeback, with a twin-turbo V8 plug-in hybrid powertrain replacing the previous version’s howling atmo V10.

Audi has revealed its new A6 wagon with no plug-in hybrid or fully-electric options in sight.

Audi has issued a recall for its plug-in hybrid Q5 SUV for a potential fire risk.

Electric car sales are still growing, but as the ‘early adopter’ phase comes to an end, the rate of uptake has slowed the past few months.Some brands have bet heavily on electric vehicles early in their explosive sales climb, this latest slow-down in pace might have actually handed Audi an advantage as its Q4 and Q6 e-tron SUVs finally arrive in Australia.Audi bet less heavily on EVs than its most direct rivals, BMW and Mercedes in the past few years. Rather than try to replace some of its most hallowed nameplates with electric versions, Audi instead added low-volume electric flagship offerings to its range in the form of the e-tron GT and now the Q8 e-tron.In Australia, the delayed launch of the Q4 e-tron has coincided with the arrival of the government’s new vehicle efficiency standards (NVES), giving it the leverage it needs with its international head office to expand its range of hybrid offerings to live alongside its new electrics.Speaking to CarsGuide at the launch of the Q6 e-tron, Audi Australia’s managing director Jeff Mannering explained how the game has changed in Audi’s favour.“It’s an overall strategy we’ve got now” he said of the brand’s new MHEV+ hybrid tech arriving at the same time as the Q6, “because what we have to think about is whether it’s just going to be battery electrics going forward.”“The market has switched around a little bit, I think the spike in battery electric sales where everyone was saying it was going to be fifty per cent of the market that’s simply not the case anymore.”“Q4 and Q6 are important because it adds volume to our battery electrics - we need that, and we need plug-in hybrids as well because the C02 targets are now there.”“You’re not so reliant on a BEV if you have a PHEV. It’s our clear direction to have something for every customer in every segment.”Not every brand has managed to navigate the tightrope of emerging technologies quite the same way. BMW has led the way with its competitively priced and well-received electric cars, although its plug-in hybrids have struggled. BMW leads the German three, amassing a whopping 25,341 units last year, nearly 30 per cent of which were electric. Over at Mercedes, plug-in hybrids were pulled from its range altogether after years of slow sales in Australia (although they will return), while its electric offerings have been shunned. It was down a notable 17.8 per cent last year, with its car division falling to 19,989 units.Audi remained in third position, moving 15,333 units. It was down a sizeable 19.5 per cent compared to 2023, which the brand is hoping its nearly entirely refreshed range will reverse in 2025.Not only has the Q4 and Q6 arrived, but they will be joined in the third quarter by the Q5 and A5, debuting the entirely new PPC combustion platform and MHEV+ technology. Other less significantly upgraded nameplates include the A1, A3, Q2, Q7, and Q8, all due before year’s end.As Mannering said, replacements or updates to some of the brand’s longest running models will give it a shot at more impressive sales volumes in 2025.“If you look at the lifecycle of our cars, some are up to their eighth or ninth year now - We’ll have the newest line-up in the market this year and it’s been a long time since we’ve been able to say that.”Will this range let it beat out Mercedes or even challenge BMW in 2025? Check in later this year to find out.

How Audi is able to have its V8 cake and eat it, too.

Everything that could have possibly gone wrong for the German car industry has.Skyrocketing energy prices as a consequence of the Russia-Ukraine war, rising competition from China, the end of the German government's EV subsidies and dwindling global EV demand have strained the sector unlike ever before.And now, to add insult to injury, US President Donald Trump is vowing to slap 25 per cent tariffs on all cars imported from the European Union to the United States, a critical market for German brands.On our own shores, the impact of these external pressures is clear. In 2024, Volkswagen’s Australian sales fell nearly 17 per cent compared to the previous year, Mercedes-Benz's fell by nearly 18 per cent and Audi's by nearly 20 per cent.BMW is the outlier, with sales remaining steady at a slight 0.6 per cent increase on 2023's numbers, helping the brand maintain its lead as Australia's most popular premium brand by a comfortable margin.So, in a market where the odds appear so heavily stacked against them, how can struggling German car brands reverse their fortunes?Increasingly, it appears, by looking to BMW.Its success over the last 12 months and beyond has proven that the electric car transition can be leveraged to a brand’s advantage.BMW’s early investments in flexible architecture, which allows the same models to be built with internal combustion engine (ICE), hybrid and EV platforms, has seen their EV sales start to command their global growth.Its EV sales grew 13.5 per cent in 2024 as the brand registered 2.45 million global sales and its M performance wing tallied an all-time record of 206,582 sales.Notably, the i4 M50 sedan, an electric version of the mild-hybrid 4 Series, claimed the title of M’s top-selling model for the third year in a row, showcasing the growing appeal for electric performance cars.Volkswagen, Audi, Porsche, and Mercedes-Benz have largely focused on expensive EV-only platforms underscored by new model ranges, a strategy that has struggled to attract traditional ICE vehicle buyers.That said, signs of a strategic transition amongst these brands are beginning to emerge.Mercedes-Benz will launch its all new CLA later this year under both hybrid and electric guises, the latter of which is promising big advancements in range. Recent road testing of its own solid-state batteries could also see it register a major milestone in EV advancement before its rivals.Porsche and Audi have pledged to invest further in their hybrid and petrol technologies, as Porsche mulls a possible return of the petrol Macan under a new-generation model.Both brands’ parent company, Volkswagen, has said more plug-in hybrids are on the way, including for Australia, as the brand readies its ID.1 budget EV hatch for a proposed sub $33,000 price tag in early 2027.BMW, meanwhile, will debut its sixth-generation Neue Klasse EV batteries later this year, which are aiming to improve energy efficiency by at least 20 per cent compared to its current EVs, while offering up to 30 per cent more range.They’re industry-wide strategic shifts that indicate a turning point for the German automotive sector could be on the horizon. That said, any future prosperity will depend on how well its struggling brands can uphold their defining principles of sustained innovation and engineering excellence under increasing pressure.

Audi will finally launch the facelifted A3 Sportback range in Australia in the second quarter of this year, to take the fight to the rising tide of fast-improving Chinese hatchback alternatives.

The least-expensive Audi in Australia will gain a series of upgrades in the coming weeks, to make it a more appealing value-for-money proposition in the face of stiffer competition and shrinking market share.Likely to be called the A1 Sportback ‘Life Cycle Edition’, the changes are set to add an S-Line-style body kit, similar to the Black Edition sold in the UK, delivering a more athletic look.The move might also bring sports seats, blacked-out exterior and interior trim, extra equipment, unique wheels and even a firmer suspension tune for improved dynamic responses.Better still, pricing is expected to remain around the same as today’s (solely petrol-powered four-cylinder) versions, which kick off from less than $40,000 before on-road costs for the 35 TFSI with a 1.5-litre turbo and about $51,000 for the 40 TFSI with a 2.0-litre turbo.Costs and timing have yet to be announced, but Audi Australia Product Manager, Matt Dale, said the MY25 updates prove there is still life in the ageing premium supermini.“We do have a Life Cycle Edition there, which the (Audi product development) team has done a fantastic job on, and which is to come out shortly,” he told CarsGuide.“That is a new and exciting product for us, because visually, we're changing the look and feel of that car to a sportier appearance.”Now in its seventh year of availability, the second-generation A1 since 2010 is nearing the end of its production run, with no direct successor for it nor the closely-related Q2 light SUV in sight.Instead, it has been widely speculated Audi will eventually replace both from about next year or in 2027 with an electrified compact crossover that will sit beneath the Q3 in the Ingolstadt brand’s vast model range. It might even revive the hallowed A2 badge if some reports are to be believed.Back to the MY25 Life Cycle Edition, Audi’s aim is to revive flagging sales against newer rivals, from the redesigned Mini Cooper range that also includes the new Aceman EV series, to the updated and closely-related Volkswagen Polo.Last year, volume nosedived 62 per cent compared to 2023 figures, resulting in just 176 registrations, against 1559 for the Mini Cooper and 2154 for the Polo.Audi said it will stand behind the A1 for as long as the premium B-segment supermini is made available in Australia.“It is a popular stepping stone to the Audi brand… it is an important car for us,” Dale said.But there is a more prudent reason for the A1 to hang around, thanks to highly economical and efficient powertrain options that help keep the corporate average carbon-dioxide emissions average down in line with the New Vehicle Efficiency Standard (NVES) that came into effect on January 1 this year.“The A1 helps us with NVES, because the A1 as it stands at today with the latest engine technology, that's well below the first two years of the NVES strategy,” Dale admitted.“That car actually pulls credits for us.”For how long supply for Australia can maintain remains to be seen, but with improved styling and specification, the MY25 Life Cycle Edition might end up being a vibrant last hurrah for the (relatively affordable) Audi.

Audi has reversed the confusing model naming scheme that it assigned two years ago, bowing to feedback from its customers and dealers, the brand said.