What's the difference?
Iconic/gangster G-Class Geländewagen aside, is there a cooler-looking Mercedes-Benz SUV than the GLB and so – by association – its electrically-powered EQB twin?
And while we're asking questions, does the electric connection make the EV version even more so?
Let’s take a deeper dive into the new EQB – a striking SUV that Mercedes reckons will be its bestselling EV for the foreseeable future. Because there's much more to this Benz than meets the eye.
The lonely Cadillac Lyriq finally has some company, with the iconic US brand tripling its range down under with the launch of the much bigger Vistiq (which we've already tested) and this entry-level Optiq, which Cadillac describes as the gateway to its electric family.
It's a medium all-electric SUV with plenty of equipment and – depending on whether you see it as an established premium player or another newcomer brand – pretty sharp pricing.
Cadillac says it has the German big three in its sights with the Optiq, so how does it stack up?
The EQB is a likeable yet complicated machine.
On one hand, the high pricing is a real hurdle, even in the base 250, while the 350 4Matic costing the wrong side of $110K driveaway can’t even be had with seven seats. What is the point of it?
On the other, though, the EQB is roomier than its appearance suggests, way lovelier inside than anticipated, and – especially after allowed to really be driven hard and fast – a whole lot more Mercedes-Benz in the way the 350 4Matic moves, steers, grips, rides and stops.
As a result, we’d skip the capable but bland 250 and try to haggle hard on the price of the altogether too-expensive yet compelling 350 4Matic instead. It’s the EQB to be in.
A taste test, but so far so good for the Cadillac Optiq, which is already my favourite model in the Caddy range. More space than you think meets a lovely cabin experience and a punchy powertrain.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The EQB does not employ a dedicated EV architecture – sometimes referred to as a ‘skateboard’ platform – like the Tesla Model Y, or for that matter the brilliant Hyundai Ioniq 5, Kia EV6 and Genesis GV60 at around the Benz’s price points.
By this, we mean that it was originally designed as an internal combustion engine (ICE) vehicle. In this case, what lies beneath is the MFA2 platform, first seen in the redesigned A-Class hatch back in 2018, and applied to all transverse-engined Mercedes models since.
The upshot here is that there are some compromises as a result compared to the aforementioned EV-only alternatives, namely concerning packaging as well as weight distribution in some cases.
Like we said earlier, the EQB’s design is eye-catching and quite handsome. It is clear that the success of the GLB that spawned it is partly attributed to the chunky, almost function-over-form tall-boy utilitarian styling. That ‘W’ shaped window-line kink is an interesting visual feature too.
The changes from GLB to EQB do give the EV definite points of difference, from the front-end’s black flat panel and fibre optic light that connects the (blue-highlight) headlights, to the curved strip LED tail-lights and bumper-sited numberplate mount.
We reckon the 20-inch AMG turbine wheels really do enhance the EQB aesthetically as well, but of course they’re an option on the 250. Though probably not in Gold Rose.
I really like the exterior of this Optiq, and especially the front-on view, with its vertical DRLs and that bold Cadillac grille delivering real medium SUV street presence.
You could argue the side profile is a little more vanilla (discounting the big wheels, of course), but it looks swept-back and sporty, and not as though it has been designed exclusively for aerodynamics above all else. That's a compliment, not an insult. Cadillac's engineers say every line and crease has been developed to help it slip through the air, but it does it without looking like a science experiment.
The material choices inside are lovely, too. The brand says it has focused on sustainable and recycled materials (the centre console is made from tulip wood and recycled newspaper, for example), but the highlight in my test car was the fabric derived from recycled polyester fabric that lined the door panels and much of the dash. It's a refreshing (and comfy) departure from the norm.
Less positive is the level of Mar-a-Lago bling dotted elsewhere in the cabin, like the chrome ringed centre console and silver-tipped vent controllers. They jar with the otherwise dark, calming and modern-feeling space.
There are physical buttons galore, controlling all your climate settings along with steering-wheel controls as shortcuts for key functions, but there is also still a bit of on-screen action for things like quick access to your driving modes.
The tech looks fab, though, with the curve through the screen looking intentional and elegant and way nicer than the tablets plonked in a lot of EVs these days.
As with the popular GLB that spawned it, there’s more to the EQB than meets the eye.
Photos mask the German electric vehicle’s considerable length and height as well as the substantial space offered inside, giving the Mercedes a handy advantage compared to premium alternatives like the Volvo XC40 Recharge, the Genesis GV60 and BMW’s recently announced (and quite handsome in the flesh) iX1 due early next year.
In fact, the EQB’s lengthy 2829mm wheelbase accommodates the batteries as well as impressive cabin packaging flexibility. Its 4684mm body is actually 26mm longer and 37mm higher than the larger, current-shape (X253) GLC, though width is identical to the EQA, making this a long, tall but quite narrow SUV proportionally speaking.
That expansive feeling is boosted by deep side windows offering reassuring all-round vision, boosted by an excellent driving position. All launch vehicles had the AMG sports seats (optional on the EQB 250, so we can’t speak for the base model), but as tested, they provided hours and hours of comfort and support. Loads of adjustability also help.
The EQB’s dash design is attractive and contemporary, though it can also seem daunting at first, requiring time to learn and understand where all the switchgear and controls are. The ‘Hey, Mercedes’ voice command mostly works well, too, and can provide additional tuition. The multimedia screen can be swiped like a tablet/iPad, or controlled via a fiddly touchpad on one of the steering wheel spokes.
Once mastered, the layout is logical and operation clear… with the exception of the drive selector on the right-hand side, which can be confused for an indicator and so knocked out of ‘gear’ and into Neutral on a regular basis. This has been a two-decade-long criticism of Mercedes models.
As with most MFA2 vehicles, the interior design and quality are a big step forward compared to earlier efforts. Multi-configurable digital instrumentation (including an elegant uncluttered mode), gorgeous turbine-look vents, a row of classy toggle switches for the main buttons and a great steering wheel are highlights to behold. Storage seems endless, reinforcing the practical nature of this cabin.
Speaking of which, stepping into the rear (second row) seats further underlines the EQB’s spaciousness. Entry/egress is easy due to wide-opening doors, taller folk should find ample room for knees, legs and (especially) heads, and the (slightly reclinable) backrest does its job. Comfy if firm cushions also slide forward (by up to 140mm) when required.
That’s to aid third-row access (where applicable). To that end, the second-row seats also tilt to allow people to squeeze past. Note, though that this is really a kids-only area, rated for occupants no taller than 1.65 metres. Surprisingly cosy, both chairs are OK for short trips, but longer ones would be a stretch too far except for the smallest passengers.
Keep in mind that all outboard middle and rear seats where fitted have ISOFIX latches for child seats.
Luggage space is another EQB bonus, offering 130 litres with all seven seats up, or 495L with the third-row folded. Drop the middle row and there’s 1710L (or 1620L in seven-seater versions). These figures are between 20L to 60L down compared to the GLB.
Note, too, there is no spare wheel fitted. Just a tyre-repair kit.
The Cadillac Optiq is around 4.8m long, 1.9m wide and 1.6m high, which is slightly longer than your average mid-size SUV. And I would argue most of that extra space is located in the back seat, where – at 175cm – I had no problem stretching out behind my own driving position. There was plenty of knee room and, thanks to a virtually flat floor, no bulky tunnel getting in the way for the middle-back rider, either.
Headroom could be a touch more challenging. It was no issue for me, but there wasn't a ton of clear air between the top of my head and the raked roofline, so six-foot-plus passengers might be stooping. Still, if your kids are six-foot-plus, get them into the NBA and have them buy you a car instead.
Elsewhere in the back there are cupholders in the pull-down seat dividers, ISOFIX attachment points in each window seat and twin USB-C ports. There are air vents but no temp controls for backseaters.
The boot is sizable, too, with Cadillac promising 744 litres of cargo space with the rear seats in place and 1603 litres with the rear seats stowed flat. And kudos for not just providing a neat charging cable space under the boot floor, but also giving you a little zip-up suitcase to store it in.
Tricky one, this.
Kicking off from $87,800 (all prices are before on-road costs), the EQB 250 front-wheel drive is nearly $24,000 more expensive than the 1.3-litre turbo petrol-powered GLB 200 FWD equivalent.
From a numerical power-output point of view, however, the GLB 250 4Matic (which adds a 2.0-litre turbo petrol engine and all-wheel drive) only costs $10,265 less, which evens things out a bit more.
But wait. To match the GLB 250 4Matic spec, you’ll need to tick the $2900 third-row seats option box in the EQB 250, while AWD is unavailable, even as an option.
An electrified future comes neither cheap nor without compromise, no matter how much you frame it.
At least that $87,800 (which sits neatly between the EQA and EQC EV SUVs) does bring some interesting technology, starting with a 140kW electric motor mounted up front, as well as a sizeable 66.5kWh battery with a rated range of up to 371km (WLTP).
For more power and AWD, you’ll need the EQB 350 4Matic priced from $106,700, adding a second, rear-mounted electric motor for all-wheel-drive traction, upping the power output ante to 215kW, though range drops slightly to 360km.
But the latter is not available in seven-seat form as in some overseas markets, due to weight-related packaging safeguards. Sorry. It’s 250 or nothing if you need a third row.
On the safety front, you’ll find Mercedes’ Driver Assistance Package that includes autonomous emergency braking, blind-spot monitoring, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.
Both models also boast LED headlights with high-beam assist, keyless entry/go, a Nappa-sheathed leather wheel, two 10.25-inch digital screens (for instrumentation and multimedia touchscreen), artificial leather upholstery, electric and heated front seats, dual-zone climate control, ambient lighting, ‘Hey, Mercedes’ voice control, a 10-speaker audio system, digital radio, wired Apple CarPlay/Android Auto, a wireless smartphone charger, a sensor-activated powered tailgate and alloy wheels (19-inch on 250 and 20-inch on 350 4Matic).
Keep in mind too that adaptive dampers are standard across the range.
Along with that second motor and AWD, the EQB 350 4Matic also adds a panoramic sunroof, sports seats, microfibre trim inserts, a flat-bottom steering wheel, illuminated door sills, a top-stitched dash and an AMG body kit.
For its first year on sale, the Edition 1 ($9100 extra on 250 and $3900 more on 350 4Matic) ushers in the AMG body kit on 250, Gold Rose 20-inch alloys, a Night Package with darkened highlights, illuminated sills, unique colour leather trim and vents, a different key, AMG mats and backlit interior elements.
Buyers of the EQB 250 can also choose other packs including an AMG Line Sports Package for $4300 and a $3000 Vision Package brandishing a Burmester audio upgrade and sunroof, while both models can be had with a $2500 MBUX Innovation pack offering a head-up display, MBUX Interior Assist that ‘senses’ hand gestures for the touchscreen and other functions, as well as MBUX Augmented reality for the standard navigation system.
At these prices, we'd argue they ought to be standard on every EQB...
There’s also a Mercedes-endorsed Wallbox option from $1710 if your home/work residence qualifies, bringing a Type 2 AC Charger, 22kW, single-phase and three-phase charging. A free Chargefox subscription is also expected to be announced shortly.
Direct, all-electric EQB rivals are very thin on the ground. Those optional third-row seats on the 250 are unique in the sub-$100K EV SUV field, with only the larger and more-expensive Tesla Model X offering the same. For now.
The EQB 350 4Matic, meanwhile, might offer a surprising amount of space and practicality, but at its six-figure starting price, it seems expensive for what you get.
The Cadillac range has undergone a pretty epic price repositioning recently. The Lyriq launched in Australia at around $117,000, before on-road costs, but it has been chopped back to $90,000, making room for the flagship Vistiq, which is $116,00, BOC. The Optiq then slots in beneath both, starting at $80K.
Depending on where you see the Cadillac, that can be pretty good value. The BMW iX3 will start at $89,900, the Genesis GV60 is $88,300 and the Lexus RZ – itself the recent recipient of a significant price adjustment – is $84,500.
So, cheaper than those. But the big dog in the fight is still the Tesla Model Y, and you can have an all-wheel drive version of that for less than $70K. Is the Tesla a bona fide premium car? Is the Cadillac? These are questions best left to the buyers of each.
Anyway, the Optiq ditches any single-motor powertrains to launch exclusively in dual-motor, all-wheel drive guise, called the Sport, and you want for little on the equipment list.
That starts outside with cool-looking LED lighting and DRLs, what the brand calls its '3D etched crystal shield' grille, significant 21-inch alloys and a sizeable glass roof with a powered sun shade.
Inside, there's a lovely mix of premium-feeling cabin materials, with seats that offer heating, cooling and a massage function up front, and heating for backseat riders.
There's also dual-zone climate control, ambient interior lighting, a heated steering wheel and wireless device charging.
Tech is a strong point here, with the Optiq's cabin dominated by a massive and curved 33-inch display that stretches from the centre of the cabin to the driver's door and does double duties as your multimedia and driving info screens.
There's wireless Apple CarPlay and Android Auto, too, but the brand is making the biggest deal of the Optiq's stereo, which Cadillac says is unrivalled, and is the result of a five-year partnership with Dolby.
The Optiq gets 19 AKG speakers with Dolby Atmos, effectively the same surround sound developed for theatres, and the brand says listening to Atmos-mastered music (which is most tracks on paid streaming services, apparently) gives you music studio-level audio. So much so, Cadillac says, that producers for Mariah Carey and Fleetwood Mac have purchased models in the Cadillac electric family.
As with the related EQA, the EQB uses an asynchronous motor and a single-speed reduction gear transmission under the bonnet to drive the front axle. In the 250, it makes 140kW of power and 385Nm of torque.
Moving on to the 350 4Matic, it delivers 215kW and 520Nm, since a second permanently excited synchronous motor is fitted on the rear axle. This slashes the 0-100km/h acceleration time from 8.9 seconds to 6.2s, though both offer a 160km/h top speed.
This is despite a heavier kerb weight (2153kg, up from 2059kg). Power to weight ratio for the 250 is 68kW per tonne, compared to the 350 4Matic’s 99.9kW/tonne. That second motor sure makes a difference!
Both models use a 66.5kWh lithium-ion battery pack fitted between the axles, with a maximum 11kW AC and 100kW DC charging capability.
As with most electrified MFA2 models, front suspension is via MacPherson-style struts while the rear brings a multi-link arrangement. Steering is by electrically assisted rack-and-pinion.
There is only one trim level and powertrain on offer in the Optiq, called the Sport AWD, and with it comes dual electric motors – one on each axle – delivering a total 224kW and 480Nm.
That's enough, says Cadillac, to push the Optiq to 100km/h in a hot-hatch-feeling 6.3 seconds and on to a top speed of 210km/h.
Using WLTP figures, the EQB 250 has a combined consumption rating of 20.4kWh per 100km, down from the EQB 350 4Matic’s 21kWh/100km.
Maximum range is rated at 371km and 360km respectively. Note that due to challenging flood-water and torrential rain weather conditions, on-road real-world figures were not available during the launch drive.
The EQB offers varying levels of energy recuperation to help recharge the battery pack. In ‘D Auto’ it figures out the level of resistance automatically, but drivers can also choose to do this manually via ‘D+’ that provides coasting, ‘D’ that brings mild regeneration off-throttle, and ‘D—’ that activates maximising regen for close to single-pedal driving. These are paddle activated.
Cables for home charging with three-prong outlets are included – an eight metre long one plus a five metre public charging cable.
Mercedes says that using a 100kW DC charger will take an EQB from 10-80 per cent charged in 30 minutes, while an 11kW AC public outlet needs 4.1 hours and at home using a regular 3kW 10-amp socket requires at least 25 hours.
The downside of the Cadillac EV experience arrives here, with surprisingly slow charging speeds for a vehicle in this class. Remember, Australia's fastest DC chargers are rated to 400kW, and a vehicle like the BMW iX3 will accept it, taking you from 10 to 80 per cent charged in 21 minutes.
The Optiq, though, is rated to just 110kW, which feels a bit odd. The brand doesn't quote a 10 to 80 per cent time and instead says you'll accrue "up to 94 kilometres of range in 10 minutes".
Still, most people charge at home, and there the Optiq can be plugged into anything from a regular wall socket to a super-fast 22.1kW three-phase AC wallbox.
The brand is promising a total 425km WLTP driving range with a fully charged battery.
The most remarkable thing about driving the EQB is how similar the 250 and 350 4Matic seem initially, until when push comes to shove.
Around town, both rise up to meet brand expectations. Easy and smooth off the line, acceleration is sufficiently brisk in the 250 and noticeably stronger driving the 350, as you’d expect in a two-motor EV. Progress is spirited, smooth and refined.
We're also grateful that the engineers seem to have cheekily dialled in connected and agile steering, imbuing the EQB with a likeable athletic attitude that’s just right for weaving in and out of tight traffic spots. Which is quite a feat really, given this car’s substantial size and mass.
Perhaps more surprising is how settled the ride is, no doubt aided by the sheer weight of these two-tonne-plus SUVs, as well as the standard-fitment adaptive dampers. Most bumps are quietly and effectively absorbed.
Out on the open road, the 250 remains sufficiently powerful, offering decent throttle response and quite a relaxed cruising gate. However, if you’re expecting Tesla-matching neck-snapping mid-range thrust, look elsewhere. Same applies to the other model. Though undeniably stronger throughout, not even the twin-motor 350 4Matic can be classed as especially quick.
However, while both EQBs display beautifully balanced steering that go exactly where you need them to be, only the 350 4Matic has the muscle to really explore the lofty dynamic capabilities available at higher speeds.
Across water-logged and desolate rural Victoria, the EQB behaved with exceptional athleticism given its role in life, providing outstanding steering precision, matched by brilliantly reassuring control. We’re talking planted confidence, as the 350 4Matic has the ability to really come together and move with the ebb and flow of a fast country road with outstanding aplomb. Despite teeming rain at times, the Mercedes behaved like you’d hope a swift, safe and sound grand tourer would. Who'd have figured?
Back on the highway, there was plenty of road noise intrusion coming up through the tyres, but otherwise, it seems obvious to us that though you pay more, you do get more with the twin-motor AWD version.
First things first, this was a limited test of the Optiq, mostly stop-start Sydney traffic, so you’ll have to wait 'til we get the Caddy through the CarsGuide garage for a full and thorough test for a detailed driving review. But on first impressions, the signs are good for the Optiq.
The power delivery is rich and plentiful, and while it’s not aggressively fast, there’s more than enough punch from the line to get you up and moving in traffic.
It rides well, only feeling a bit brittle over properly rubbish road surfaces, and it offers a refreshing sense of connection to what’s going on beneath the tyres.
The steering can feel a little vague on-centre, however beyond that it feels direct but not darty, with a nice weight to the movement.
The active noise cancellation and sound deadening appear to be doing their roles well, too. I drove past a roadworks site, and most of the drilling occurring outside was banished from entering the cabin. Impressive stuff.
Again, I want to spend more time with the Optiq before passing full judgement, but so far so good – it's my favourite of the Cadillac products to date.
Tested way back in 2019, an EQB 250 in Europe scored a five-star crash-test rating with EuroNCAP, and that result is accepted by ANCAP.
Safety features include Mercedes’ Driver Assistance Package that includes autonomous emergency braking, blind-spot monitoring with an exit warning that alerts the driver of approaching cyclists or vehicles if the door begins to open into their path, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.
The AEB with forward collision warning works between 7km/h and 200km/h, and offers pedestrian and cyclist protection day or night. The Active Lane Assist tech operates between 60km/h and 200km/h.
The EQB has nine airbags, made up of front, pelvis side and window bags for driver and front passenger, side airbags for rear occupants and a knee airbag for the driver, while the side curtains cover third-row occupants where relevant.
Along with a trio of child-seat tether anchorages, the EQB’s rear seat base is fitted with two ISOFIX attachments, and another two if the optional third-row chairs are present. That’s pretty rare, even in people movers.
Finally, the EQB makes a sound for pedestrians and other warns other road users that’s audible at speeds below 20km/h, plus a reversing tone.
The Cadillac Optiq wears a maximum five-star Euro NCAP safety rating, which will likely translate to an Australian ANCAP five-star score.
The standard inclusions list is long, and probably too laborious to go into in detail here, but things like seven airbags, autonomous emergency braking (forward and reverse), lane centering and pedestrian and cyclist detection are all present and accounted for. The Optiq also has rumblers in the driver’s seat pad, rather than an annoying chime or alarm, which is a far more peaceful way of delivering a safety message.
Mercedes-Benz offers a five-year/unlimited kilometre warranty. The battery pack warranty is also industry-standard, valid for the usual eight years/160,000km.
Service intervals are every year or 25,000km. The EQB Service Plan starts at $1625 for the first three years, $2225 for four years and $2650 for five years.
The Cadillac Optiq is covered by the brand's five-year, unlimited-kilometre warranty, which lags the similarly sized and priced Hyundai Ioniq 9 and Kia EV9, but is on par with the Germans. There's also five years of roadside assistance, while the battery is co vered for eight years or 160,000km.
Service intervals are 12,000km or 12 months, and the brand says it is still finalising service pricing, so that’s something to ask about before you commit.
Rather than conventional dealers, Cadillacs are typically sold online with hands-on inspection at 'Experience Centres' - currently one in Sydney and one Melbourne. Service and test drive sites are also in place in Brisbane, Canberra, Adelaide, Perth and Hobart.