What's the difference?
Mazda’s MX-30 is an odd one. It’s Mazda’s third small SUV and its first production electric car, yet it wears the brand’s MX sports car prefix and originally launched as a combustion mild hybrid.
Of course, Mazda is no stranger to automobile enigmas, with left-of-field rotary choices in its past, and its semi-combustion SkyActiv-X engines showing a different take on the future, but can the brand’s innovative nature help make its first fully electric car a hit?
I drove an MX-30 E35 Astina shortly after its Australian launch to attempt to unravel its mysteries. Will it find its place in an increasingly busy EV marketplace? Read on to find out.
Things are going well for Subaru. In the first half of 2023, all of its models in Australia are outselling their figures for the same time last year by hundreds, some even by thousands.
Except for one model, the XV. In fact, sales have plummeted! So what happened to it? It was one of the brand’s top sellers, right?
Well, it’s still here, but now it’s called Crosstrek in Australia as it already is in the rest of the world. And maybe we lied a little - it’s selling very well. In June 2023 it outsold the Forester and Outback, both well established models in Subaru’s local history.
But the name isn’t all that’s new, because this Impreza-spinoff SUV now comes as a hybrid - available here as the Crosstrek Hybrid S.
Traditionally, Subaru has been pretty… traditional. So, will a step towards the future - electrification, that is - help or hinder the Crosstrek’s rise to mass popularity?
The MX-30 is a tough one to give you a clear verdict on. In summary, though, the math just doesn’t add up. This car is way too expensive and offers next to no range for Australia’s vast intercity distances, essentially resigning buyers to a life within city limits.
On the other hand, I love the design ethos of this little SUV. It’s truly a statement, and it’s rare to find a car that is so committed to its uniqueness. It’s also easily one of the best EVs to drive right now, so those who understand its compromises will no doubt be left with smiles on their faces.
It’s not perfect, in fact, the Crosstrek has a few factors that would probably turn off groups of buyers at a time, but Subaru knows its audience isn’t ‘everyone’.
Subaru customers aren’t trying to get their fuel efficiency below 4.5L/100km, nor find the car with the most luxurious interior. They’re looking for a practical Jack or Jill of all trades, which the Crosstrek does rather well for its segment.
Few small SUVs are as agreeable on rough and unsealed roads without sacrificing suburban comfort, while its features list is practical and provides plenty for the money.
Unfortunately, the hybrid system is a little underwhelming, and if it’s the main draw of the Crosstrek for you, it could be worth considering the less expensive ($38,590) Hybrid L or even a hybrid rival like the Toyota Corolla Cross or Mitsubishi Eclipse Cross.
If the all-round ability of the Crosstrek is the draw, however, the non-hybrid L is still an excellent offering and doesn’t use a lot more fuel than the Hybrid - plus it’s several grand cheaper at $41,490.
The Crosstrek is great for active people who need a bit of flexibility in one car but for the vast majority, the hybrid probably isn’t the sweet spot in the range. However, that won’t hinder the Crosstrek as an overall model, its popularity is already proven, and the option of a Hybrid puts Subaru a little closer to the eventual necessity of electrification.
The MX-30 oozes design. I would go so far as to say this car is more focused on being a design statement than it is an SUV (as evidenced by its lack of practicality…) or an EV (as evidenced by its lack of range…).
Mazda’s Kodo design language is already eye-grabbing, so it’s to the MX-30’s credit that it manages to be striking, even against other members of the Mazda family, as it strays from a well-refined formula.
The large grille has been dumped in favour of something much smaller but the 3D effect of the Kodo face still persists. The light clusters adopt their own personality - they're inspired by the Mazda3, arguably, but they stand on their own.
The side profile, squat dimensions, and contrasting panel work (in our car’s case, a matte grey against the brand’s signature ‘Soul Red’) alert you to the fact that the MX-30 is something quite different indeed. And all this is before you notice the fact that it has clamshell rear doors.
Yep, that’s right, the MX-30 reaches into the brand’s history and brings back the outward folding door design once seen on the RX-8 rotary sports coupe. Opening it up is an event, and those doors wow onlookers with their unusual unfurling. Unfortunately, it’s not as smart as it looks, but we’ll get to that in the practicality part of this review.
The inside again blends familiar Mazda themes with entirely new ones. The material design is incredible. For the first time in a long time, I felt like a kid in some kind of tactile science museum, prodding, squeezing, and scratching at this car’s many interior elements to see if they were, in fact, made of the occasionally unbelievable materials they seem to be.
It doesn’t disappoint. Yes, the door cards really have a splash of an odd grey carpet material, very Volvo, the seats are really trimmed in some sort of synthetic leather, the quality grain of which has to be felt to be understood (it's very Mercedes), and the centre console is really made of recycled cork panelling, which is very BMW.
All of this might sound a bit silly (and the cork stuff perhaps is) but along with the stepped centre console design, weird semi-digital dash cluster and familiar bits out of other Mazdas, it is difficult to not enjoy being in such a creative and unusual space.
The commitment to this funky, unusual design, has some major practicality drawbacks, which we’ll take a look at next.
Perhaps unsurprisingly, the new Crosstrek looks an awful lot like its a development of the Subaru XV.
Which, given the latter’s popularity, is a very good thing.
While there are a lot of similarities, especially when it comes to some of the more rugged elements, the Crosstrek still manages to look quite new.
It’s rugged without having too many ‘busy’ design elements and it even looks at home in inner-city suburbs.
Of course, its raised body and cladding are mostly for practical reasons, but it gives the small SUV an adventurous aesthetic that separates it from city-focused rivals.
As essentially a high-riding development of the Impreza hatch, its size and proportions also make it look more like a ‘big car’ than a small SUV.
Put simply, the MX-30 is about as practical as a sports coupe, which is a feat given it has the footprint and height of an SUV.
It starts with those clamshell doors. Sure, they look amazing, but they’re annoying to open because the handle is on the inside, so you have to open the front doors before you can open the rear ones. At best this costs you time when you’re just trying to load objects, pets, or kids, at worst it makes the rear of the cabin nearly impossible to access in a tight car park.
Even in my unit parking spot, I could barely access the rear seats, making it especially annoying when I just wanted to chuck a bag in the rear footwell.
Even if you don’t have trouble getting an adult back there, space is limited. Behind my own driving position, my knees were up against the seat in front, and while I had plenty of headroom, it feels a bit claustrophobic, thanks to the tiny windows and high beltline.
I’ll hand some credit to the commitment to this car’s design, though, the odd carpet trims continue into the rear doors, and there's even a plush padded surface for your elbows on either side. Nice touch. The seats also feel unusually low and sporty for an SUV, particularly an electric one.
As if it couldn’t be more clear that this car has the intention of being some sort of sports coupe, the front seats are lovely. Comfortable, supportive, and with plenty of soft trims throughout the cabin, I felt as though I had plenty of room here. The raised console design means the multimedia functions and toggles were easy to reach and use, and while the climate functions are somewhat awkwardly placed on a touch panel, at least they were set and forget most of the time.
There’s a tactile dial for volume control, and although the multimedia interface is dial-based rather than touch, Mazda’s system is one of the easiest to use once you get used to it.
There’s a large storage area under the centre console, hosting two USB ports and a household power outlet, and atop that there’s a cork-finished tray, which flips up to reveal dual bottle holders in the centre. Behind this there’s a small armrest console box, trimmed in the same plush padding as the doors and seats. Front occupants can also make use of small pockets in the doors and a glovebox.
Unlike some electric cars, the MX-30 doesn’t score a ‘frunk’, which seems like a wasted opportunity because the engine bay is half empty. Serviceable items look incredibly easy to access because of this, with liquid tanks and coolant hoses on display, but I can’t help but feeling Mazda could have put a small storage space here with some packaging trickery. It’s equally possible that there’s a crash-safety consideration, however.
Moving to the boot, and unfortunately there’s a small-hatch-sized 311 litres on offer, because there’s also next to no underfloor space, and you’ll have to store your charging cables in there, too, further reducing the space. With the cable bags strapped in place, the boot fit our largest (124L) CarsGuide travel case with little extra room to spare. It’s weekender luggage space at best, but then I suppose you won’t be able to go away for long with the range on offer anyway…
Practicality is pretty much a staple of Subaru as a brand, so it should be a huge surprise that it feels that way from the driver’s seat.
The interior doesn’t look futuristic, but it does look functional.
For example, even though the centre of the dash is all screen - and we love buttons for climate controls around here - the controls for air conditioning and temperature are at least always present on the screen, no sub-menus needed.
The phone charger is large enough for even very tall phones (looking at you, Samsung Galaxy S20 Ultra, pictured), and it’s out of the way to minimise extra digital distraction.
The steering wheel’s buttons, while many, are all clear and simple, as is the iPad-like icon layout on the multimedia screen.
Storage in the front is miles ahead of the rear seats, a large central bin with two cupholders, a big glove box, and decent space for water bottles in the door cards. In the rear, two central cupholders in the armrest and a small space in the door.
But there is a decent amount of space for an adult to sit in the rear, even if the sides of the roof are a little close to the head. It’s a little like the front, where the seats are supportive and easy to adjust to a comfortable position.
Further back, the boot space is a relatively small 315 litres, though its slightly larger than the 291L the petrol versions come with - that extra space likely swallowed by a spare tyre in the petrol versions, as opposed to the smaller batteries taking up some space in the hybrids.
The price and features equation for electric cars is somewhat different from the status quo of their combustion equivalents. You can’t just consider standard spec inclusions, there’s a need to factor in range and charging capability, too, as battery capacity and AC to DC charging converters can have a dramatic effect on the cost.
Frustratingly for Mazda’s EV offering, the sums don’t add up as neatly as I’d like them to. The MX-30 EV is available in one top-spec trim, the E35 Astina, which wears a before-on-roads cost (MSRP) of $65,490.
This places it in the same league as the Hyundai Kona electric Highlander ($66,000), Kia Niro EV S ($67,490), and Tesla Model 3 Standard Range + which just had a significant price cut ($59,900).
To make things worse for our fledging Mazda EV, it has a WLTP-rated range of just 200km (or 225km using the ADR method)! There’s no two ways about it; this is pitiful in the face of the aforementioned rivals, all of which offer ranges in excess of 420km when measured against the same standard. Even the much cheaper base-model Nissan Leaf ($49,990) offers 270km of range.
You can’t not factor this in with an EV purchase, particularly in Australia where grand distances between cities essentially rules out any intercity trips for the MX-30 EV.
The brand is hoping this car’s funky and innovative design cues, which we’ll talk about in the next part of this review, will win the hearts of city-slickers, but the MX-30 is not lacking on the standard equipment front, either.
Stuff you’ll get out of the box includes 18-inch alloy wheels, an 8.8-inch multimedia screen (which, like this car’s CX-30 and Mazda3 siblings is a non-touch unit, controlled through a central dial), Apple CarPlay and Android Auto connectivity, a 7.0-inch semi-digital dash cluster, Bose 12-speaker premium audio, built-in sat-nav, head-up display, semi leather synthetic interior trim, full LED exterior lighting, a holographic head-up display, single-zone climate control with its own 7.0-inch touch panel controller, heated front seats, as well as keyless entry with push-start ignition.
The MX-30 has some unique interior materials, and I’m not sure why more EVs don’t have a full-size domestic power socket, as this car does under the centre console at the front. Handy for when you need to charge household devices larger than a phone on-the-go (hair-curling tongs perhaps?). There are a few spec omissions, however. Dual-zone climate, power seat adjust, and a wireless phone charger are chief among the missing.
When you’re wearing a hybrid badge and you’re up against veterans in the field like Toyota with the Corolla Cross, you want to make sure you’re offering up something substantial.
At $45,090, before on-road costs, the Hybrid S tops the range and comes with a features list that screams it from the rooftops. Or the mountaintops. Or at least as far as the gravel tracks will take you towards the mountaintop.
From the outside, 18-inch wheels are the first indicator for the ‘S’ grade - note that hybrids don’t come with spare wheels, just repair kits - as well as body coloured door handles and black plastic trim and cladding, aside from the gloss mirror caps.
The door mirrors are heated and fold away when parked, while up top there’s a sunroof flanked by roof rails, with a styled spoiler at the rear.
Interestingly, there’s no power tailgate.
LED DRLs and headlights are automatic and are aided by steering responsive active cornering lamps, while the wipers are auto rain-sensing.
Inside, dual-zone climate control and heated front seats (the driver’s is eight-way power adjustable) for the cold - all seats are leather accented - while the steering wheel and shifter are also leather-wrapped.
Tech is covered off by the usual 11.6-inch portrait touchscreen centrepiece, with sat-nav, AM/FM and digital radio, wireless Android Auto and Apple CarPlay, USB-A and USB-C plugs (in the rear, too), a wireless phone charger, and a 10-speaker Harman Kardon sound system over the usual six-speaker set-up. There’s even an auxiliary audio input.
The driver display is a small 4.2-inch unit flanked by physical dials.
The MX-30 has an electric motor on the front axle with a single-speed reduction-gear transmission. It produces low-sounding figures of 107kW and 271Nm of torque, which is less than most of its rivals, although it has more power and less torque than the equivalently sized (but much cheaper) MG ZS EV.
Although these power figures don’t look as impressive as rivals, it’s worth remembering that the MX-30 has much less weight to carry around, so when it comes to driving it’s a much better story than it appears. More on that later.
The MX-30 offers three levels of regenerative braking, controlled through the wheel-mounted paddle-shifters, a necessary touch, and one that offers decent feedback on how your driving style is affecting range, via the dash and multimedia screen.
This is perhaps the part of the review you’re most interested in - as well as the following sections on efficiency and maybe driving - if the ‘Hybrid’ part of the Crosstrek Hybrid S’ name brought you here.
Like its design and interior, the engine will be familiar to anyone who has owned or driven a relatively recent Subaru - a 2.0-litre flat-four petrol engine good for 110kW/196Nm - which means it makes a little less than the standard petrol variant’s 115kW.
However, the electric motor is capable of its own 12kW/66Nm outputs, though Subaru doesn’t supply a claimed total maximum for the whole powertrain.
Drive is transferred to all four wheels - it is a Subaru after all - via a seven-step continuously variable transmission (CVT).
The MX-30 has some advantages here, in that its tiny (35.5kWh to be precise) lithium-ion battery pack means it charges up pretty quickly. The downside? It’s not as quick as it could be, and its efficiency leaves a little to be desired.
As already discussed at length, this small battery means a very short range – between 200 and 224km depending on which standard you want to go by, and the MX-30 is claimed to consume 18.5kWh of energy on the combined cycle.
This is disappointing because not only is the claim higher than rivals like the Kona electric and Nissan Leaf, but in reality, I couldn’t best it with predominantly city driving, as I have previously been able to in all its rivals. Over some 250km of testing I managed a dash-reported 18.9kWh/100km.
The MX-30 EV takes a European-standard Type 2 CCS charger, the most popular kind in Australia, and will charge up at a rate of 50kW on DC or 6.6kW on AC.
It would have been nice to see that boosted to at least 7.2kW AC to be a bit more competitive on AC charging speed. For a car that will need to be charged frequently, even a 10-minute difference in charging time is important. While 50kW DC is about right for a battery pack this size, I assume there will be cooling issues pushing that to 100kW+ as the Hyundai Kona electric and Tesla Model 3 with nearly twice the battery size are capable of.
Mazda estimates a charge time of 36 minutes on DC, three hours on a three-phase AC charger, or nine hours from a ~2.4kW wall outlet. I charged my MX-30 a single time before returning it, from about 10 – 80 per cent, with it maxing out at around 50kW. It charged in less than 40 minutes, however, as promised.
Subaru claims the Crosstrek Hybrid will sip 6.5L/100km on the combined cycle, which isn’t enough to blow anyone away, even when you take into account the extra fuel needed for permanent all-wheel drive. The AWD Corolla Cross Hybrid comes with a claimed 4.4L/100km.
Compare this to the 8.5L/100km reading the Crosstrek returned after our time with the car, mostly with a (somewhat unkind) mix of inner-city and semi-rural backroad driving, and it’s clear the Crosstrek isn’t one of the most frugal cars in its class.
More highway driving would certainly have lowered the figure - we’ve achieved 8.0-litres on previous testing with a non-hybrid Crosstrek - but perhaps being top of the charts for efficiency isn’t necessarily what Subaru buyers are looking for.
Of course, the Crosstrek Hybrid S employs a couple of features to avoid using fuel where it can be avoided, such as auto stop-start and its (relatively mild) electric system taking over when mostly coasting or the engine isn’t required.
Usually, it’s easier here to talk about how electric cars are different from their combustion counterparts, or how they are great for an electric car. In the case of the MX-30, however, it’s just a great car to drive.
I’ll admit, I didn’t expect this little EV to match, much less exceed the driving experience of its CX-30 sibling, but it was a pleasant surprise to find out how great it was.
It turns out that having a much smaller battery, and therefore a much lower kerb weight than most EVs, means the MX-30 feels light, agile, and rapid compared to all of its rivals, which goes some way to making up for its lesser outputs.
In fact, I had no trouble with the motor at all, with the MX-30 feeling faster and more responsive than the Hyundai Kona electric or the Kia Niro EV.
Mazda’s handling prowess is also on full show here, with the smooth and accurate steering allowing me to point this little SUV with remarkable accuracy. The steering tune is lighter than the Kona electric, but a bit more significant than the Kia Niro's. It emboldens you to have a bit of fun, and again, unlike rivals, Mazda’s suspension tune has your back.
It’s sporty enough to engage you, but not so firm that it sends tremors through the cabin, an impressive feat considering it has a less complex torsion bar rear. If anyone had asked me, I would have sworn it was multi-link all-round.
The whole experience feels very similar to helming the CX-30 or Mazda3, but I’d even say the MX-30 feels better over the front end, with less rough rebound than its siblings.
It also makes a cool noise. Mazda have given the MX-30 an artificial tone, plumbed through the speakers, and unlike the science-fiction hum generated by the Hyundai group EVs, the Mazda’s is a warm drone, more reminiscent of a combustion engine.
To be clear here, the MX-30 is no Tesla Model 3. That car is seriously rapid, with mind-bending handling, although I will say there’s a certain poise and refinement to the way the Mazda drives. Even in the corners, it’s confidence inspiring, with the torque-vectoring magic built into the electric motor on full show.
Perhaps one of the reasons that this car is a tad less efficient than its rivals is its lack of weight, which would allow more energy to be fed back into the battery during regenerative braking. Or perhaps its regen braking modes are a bit too forgiving, either way it’s nice that the Mazda offers three easily controllable levels via the paddle-shifters. I even became a fan of the quaint analogue power dial, even if it does give you a bit less feedback than the sleek software suites in Hyundai Group or Tesla offerings.
The MX-30, then, hits an unexpected niche. The benefits of its smaller battery pack and a focus on handling make this car one of the best EVs to drive today, even if you’re restricted to city limits, and regular recharging.
Two things stand out after a short stint behind the wheel of the Crosstrek Hybrid, and both become more cemented over time.
The first is that the ‘Hybrid’ part of the ‘Crosstrek Hybrid S’ isn’t quite as prominent in its real-world impact as it is in its name.
The 110kW engine doesn’t feel like it’s being massively helped along by any electric assistance, and the electric motor is very rarely doing the work by itself, as you’d find in any hybrid from Toyota or Honda.
That’s a shame, because the Crosstrek could do with a little extra oomph, if not for getting up to speed then for avoiding thrashy engine sounds under acceleration.
The CVT, while not necessarily detrimental to its performance, doesn’t help with that.
But balancing that out is a chassis and platform that’s engaging and predictable - and that’s predictable as a good thing - making the Crosstrek pleasant to pilot.
Its controls like steering and braking are nicely weighted for low speeds, commuting, and for more spirited driving, while the suspension and chassis handles surfaces from smooth suburban roads, to city tram tracks, to unsealed roads with ease, soaking up bumps and shakes nicely.
If you’re noticing a theme in this review, it’s that Subaru doesn’t seem to be chasing any ‘best at’ metrics in favour of giving the Crosstrek the ability to do a range of different driving and being at least satisfactory in any given area.
Like all recently launched Mazdas, the MX-30 is packed full of advanced ‘i-Activesense’ safety gear. In terms of cutting-edge items, this includes freeway-speed auto emergency braking, now with low-speed intersection assist as well as pedestrian and cyclist detection, lane-keep assist with lane-departure warning, blind-spot monitoring with active intervention, as well as front and rear cross traffic alert, with rear emergency braking.
The MX-30 also has the expected suite of electronic assistance but goes further to include torque vectoring and has a total of 10 airbags – a lot for a very small cabin. It also comes packed standard with front and rear parking sensors, as well as a 360-degree parking camera suite. It’s amongst the best safety suites in terms of pure features in the small SUV segment.
The MX-30 has a maximum five-star ANCAP safety rating to the 2020 standards.
As the range-topper, the Subaru Hybrid S comes with the lot in terms of safety.
And even though it hasn’t been tested by ANCAP yet, it’d be a shock if its score was anything less than the maximum five stars.
It’s what the XV scored in 2017, and the brand hasn’t missed out on full marks since the Impreza and Foresters of the early 2000s.
Nine airbags include dual front, dual front side, dual curtain, driver's knee, far side, and front passenger seat cushion airbags, plus Subaru’s 'EyeSight' safety suite does the work in crash prevention.
On top of the standard safety features you’d expect from any new car like electronic stability control and ABS, there’s a ‘Pedestrian alert system’, emergency lane keep assist with departure warning and prevention, a ‘Driver Monitoring System’ that includes drowsiness and distraction warnings, sensors and monitors for blind spots and rear cross-traffic, and of course parking sensors.
Some less common features of EyeSight include ‘Lead Vehicle Start Alert’, ‘Pre-Collision Braking System’, ‘Pre-Collision Throttle Management’, ‘Intelligent Speed Limiter’ as well as ‘Speed Sign Recognition’ and ‘Brake Light Recognition’.
Specific to the S, is a surround-view parking camera, high beam assist, plus front- and side-view monitors to help avoid kerbing wheels or bumping towbars.
It’s all fairly well implemented in the Crosstrek, though some of its chimes can be a bit much - the driver distraction alert can mistake a quick climate control change at the lights for a proper lapse of focus, while an alert for approaching speed and red light cameras comes without any indication of what the noise is for.
The MX-30 is covered by Mazda’s industry-standard five-year and unlimited kilometre warranty, while the battery pack is covered by a separate eight-year promise, on par with its Korean rivals. Mazda includes roadside assist for the duration of the warranty.
The EV has service intervals of 12 months or 15,000km whichever occurs first, and a five-year service plan comes in at $1273.79, working out to an average of $254.76 a year. That’s getting close to Toyota levels of cheap servicing, and so it should, given electric cars (at least in theory) have much less to attend to when it comes service time.
The Crosstrek is covered by Subaru’s five-year/unlimited kilometre warranty, with servicing intervals coming up every 12 months or 15,000km under Subaru’s five-year capped-price servicing.
Subaru also adds 12 months of free roadside assistance.
This is all fairly standard in the industry, though some brands like Kia and MG offer seven-year warranties, or there’s Mitsubishi with a 10-year warranty (even if it requires certain conditions to be met during the decade).