What's the difference?
Luxury vehicles are better because of the quality, reliability and care that Lexus has brought since 1990, upending the status quo like no other brand before.
The ES, however, has been an outlier.
Inexplicably inferior to the far-cheaper Toyota Camry on which it’s long been based on, the bloated mid-sized “Executive Sedan” series created especially for America ignored “The Relentless Pursuit of Perfection” ethos that Lexus originals like the LS, IS, LFA and even the most-recent NX have striven for.
The eighth-generation ES redesign, however, is different, despite remaining Camry -ased, with an extended, beefed-up body and platform, multi-link rear suspension featuring adaptive dampers, an advanced new operating system that drags connectivity into this decade and an electric option.
Suddenly, the ES is poised to lure Polestar 2, Tesla Model 3 and Mercedes-Benz CLA buyers with a high-quality electric vehicle (EV) from Japan brimming with technology, refinements, space and features, at a price that cannot be ignored.
Has the ES finally understood the Lexus memo?
Maseratis make a certain amount of sense to a certain kind of person. As the folks who run the brand in Australia will tell you, its buyers are the kind of people who’ve driven German premium vehicles, but find themselves wanting something more.
They are older, wiser and, most importantly, richer.
While it’s easy to see the high-end lure of Maserati’s Italian sex appeal styling and luxuriously appointed interiors, they’ve always struck me as cruisers rather than bruisers.
Again, they’re for the older, more generously padded buyer, which makes the Trofeo range something of an oddity. Maserati says its Trofeo badge - seen here on its mid-sized sedan, the Ghibli, which sits below the vast Quattroporte limousine (and side on to the other car in the range, the SUV Levante) - is all about the "Art of Fast".
And it certainly is fast, with a whopping V8 driving the rear wheels. It’s also completely bonkers, a luxury car with the heart of a track-chomping monster.
Which is why Maserati chose to launch it at the Sydney Motorsport Park complex, where we could see just how quick and crazy it is.
The big question is, why? And perhaps who, because it’s hard to imagine who wants, or needs, a car with such severe schizophrenia.
Since launching in Australia in 1992, the ES has always felt like what it clearly was: an overpriced and overblown Camry that never quite drove well enough to justify its premium positioning.
It felt sub-Lexus in most of the ways that mattered.
The ES350e, however, builds on the Camry basics with unique styling, packaging, steering, suspension and powertrain, while evolving the technology and luxury with the times.
A few ergonomic missteps aside, this is by far the best version ever, and an exceptional value proposition to boot.
In EV guise at least, four decades and eight generations in, the ES has finally come of age.
The Maserati Trofeo Ghibli is a very strange beast, but there's no doubt that it is a beast. Fast, loud and capable on a race track, and yet still closely resembling a classy, expensive Italian family sedan, it is genuinely unique. And genuinely strange, in a good way.