What's the difference?
“Actyon!”
Any car with a name that sounds like the first word sung by Alicia Bridges on The Adventures of Priscilla, Queen of the Desert soundtrack version of the ‘70s disco classic, I Love the Nightlife, is crying out for attention.
But does the KGM Actyon, from the carmaker formerly known as SsangYong (from 1987, and Dong-A-Motor for 33 years before that) deserve to get the attention of medium SUV buyers against best-sellers like the Hyundai Tucson, Kia Sportage, Mitsubishi Outlander, Nissan X-Trail and Toyota RAV4?
Keep reading, because the latest offering from this intriguing new/70-plus year-old brand from South Korea is presented, priced and packaged like a pro ready for action, so let’s go!
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Is all of the above enough to spur you into Actyon? It should be, or at least make your medium-SUV shortlist.
Bold styling, keen pricing, an inviting cabin, loads of space and an involving driving experience make the new KGM everything we wanted from but never really got from the old SsangYong.
A bit more torque, a little less thirst and a softer ride would make a surprisingly good family-friendly medium SUV a real crowd pleaser.
We’re looking forward to what else KGM has coming in the future.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.