What's the difference?
The Jeep Compass is something of a unicorn among the long list of small SUVs sold in Australia. It is now the only model in either the light or small-SUV category that is available with a diesel engine.
That diesel is found under the bonnet of just one variant – the rugged Trailhawk which is also the flagship of the range.
Aside from Suzuki’s adorable Jimny light SUV, the Compass Trailhawk is the only small SUV with some off-road ability.
After going on sale in Australia in late 2017, the second-generation Compass was overhauled as part of a mid-life update in 2021. Aside from subtle styling tweaks, the biggest change was a new multimedia system.
Has Jeep done enough to lift the Compass from an also-ran to a model that buyers should consider, or was the update too little, too late?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
The Jeep Compass Trailhawk is a curious beast. On the one hand, it looks pretty cool, and it has a well-executed new interior, featuring one of the best multimedia set-ups in the business. It’s spacious and has a long list of standard comfort and safety gear.
Sadly, that’s where the positives end.
It is way too expensive for what you get, especially when you consider the quality of some of its rivals from mainstream and premium brands.
The driver assist features are badly in need of recalibration and the overall drive experience is a letdown.
If you really want a diesel-powered small SUV, perhaps look at one of the much better diesel models at the smaller end of the medium-SUV segment.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.