What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Whether or not people like the look of the models in Lexus' line-up varies, but one thing's for sure, the Japanese luxury brand has a clear identity. The intent of occupying the rung between a mainstream brand and a prestige one is clear in the pricing, and the styling of Lexus's vechicles is akin to jewellery – just look at the intricate Spindle grille, which is particularly enormous on the RX300 Luxury I've tested in this review.
The RX300 Luxury is the entry point into the RX large SUV range, so does this mean it's missing much in the way of tech, equipment or grunt? Yes, and no. Read on to find out.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Lexus RX300 is luxurious but affordable, making it great value and superbly comfortable, with a high level of fit and finish. Fear not about the four-cylinder engine being small – it makes plenty of grunt and handles daily duties perfectly well.
Which would you go for: An entry level Lexus RX300 or a top-of-the-range Mazda CX-9? Tell us what you think in the comments below.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
I've mentioned the Spindle grille and its jewellery-like appeal, and even the sharp edges of this SUV make the RX300 look like a carved gemstone, but I'm not the biggest fan of this vehicle's proportions. I think the door-to-window ratio is a bit off. There's just too much door for my liking.
That said, I'm intrigued by the craftmanship, the attention to detail and the use of materials, which make this SUV both pretty and intriguing.
The cabin mixes the plushness of cushioned surfaces on the dash and the armrests with pleasing design elements, like the swooping aluminium trim, which zig-zags its way from the instrument cluster to the passenger's side of the centre console.
The giant media display is impressive, but the functionality is awkward, to say the least, but more on that in the practicality section below.
The Luxury is the entry grade into the RX model and so comes with smaller wheels than the F Sport and Sports Luxury above it, but it does score roof rails, dual chrome exhausts, a roof-top spoiler and rear privacy glass.
How big is the RX300 Luxury? The dimensions show it to be 4890mm long, 1895mm wide and 1690mm tall.
How do the looks compare with rivals such as a Jeep Grand Cherokee, a Mazda CX-9 or a Land Rover Discovery? Hmm, each has its own distinctive styling, with the Jeep having brutish American looks, the Discovery boasting prestige British off-roader personality and the Mazda an elegant air that's way beyond its price point.
So why haven't I mentioned the Mercedes-Benz GLE or BMW X5? Because they're at least $20K more than the RX300 Luxury, which costs around $72K. If, however, you can stretch the budget to an RX 350 Sports Luxury then you will be crossing the $100K threshold into Benz and Bimmer territory. So let's talk about price.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
The RX300 is a five-seater SUV and, while it would be even more practical if there was a third row, the cabin is impressively spacious.
Have a look at my photo of the entry to the RX300's back seat – that's a big doorway for a car. Parents will understand the value of wide-opening doors and these ones made it easy for my child to climb into his car seat and for me to buckle him up. Head and legroom in the back seats are also good, even for me at 191cm tall, while the flat floor makes it easy to 'scoot' across from one side to the other.
There are two cupholders in the fold-down centre armrest in the back and small door pockets, but storage up front is better, with huge pull-out door pockets, two more cupholders and a large centre-console bin.
There's a wireless charger in the hidey hole in front of the shifter, plus six USB ports on board - the rear passengers have two of their own in the back of the centre console and the rest are up front.
The second row doesn't come with climate control, but the directional air vents back there got a workout over the 40C days we had over summer.
The RX300's boot has a cargo capacity of 506 litres, measured to the top of the second-row seat back.
Now, the media system. Yes, it's a tech thing, but I'm calling out it out as impractical. The functionality of the trackpad used to navigate around the screen is frustratingly awkward. I think 12 swear words in a row came out of me on one occasion (no child on board, obviously), just trying to use the sat nav. The layout of the display menu is also confusing and non-intuitive.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
The RX300 received a stack of new equipment in the September 2019 update, including a 12.3-inch media screen (previously 8.0-inches), Apple CarPlay and Android Auto, plus four additional USB ports (for a total of six), and a kick-open power tailgate. The list price is $71,920 before on-road costs.
Other standard features include a 12-speaker stereo with DVD player, sat nav, wireless charger, dual-zone climate control, 18-inch alloys wheels, LED headlights, proximity unlocking, heated wing mirrors, rear privacy glass, and powered front seats.
The update added more safety tech, too, along with some changes designed to make the driving experience better, which I'll tell you about below.
You're not getting the heated seats and the head-up display that you do on the F Sport, or the Sport Luxury's Mark Levinson stereo, but the value is great here, especially compared to more prestige brands, which ask more money for the same or less equipment.
The Mazda CX-9 Azami lists for $69,303 and offers more features, but the Lexus brand has more luxury badge appeal than the Mazda, or the $69,950 Jeep Grand Cherokee Limited, while the $73,221 Land Rover Discovery 2.0 i4S beats all of them in the prestige stakes because… it's British. And they have a royal family.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
The RX300 has a 2.0-litre four-cylinder turbo-petrol engine making 175kW and 350Nm, with a six-speed automatic transmission. This peppy four-cylinder gives the RX300 a completely different feel to the lethargic-but-powerful oomph of the RX350 and its naturally aspirated V6, even though it doesn't make a great deal more grunt, at 221kw and 370Nm. There's a difference in fuel consumption, too – find out how different below.
Is the RX300 all-wheel drive? Nope, it's a front-wheel drive. Only the RX350 and RX450h are AWD.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
Lexus says the RX300, with its 2.0-litre four-cylinder turbo-petrol engine, should use 8.1L/100km of premium unleaded after a combination of open and urban roads. My own testing over 375.4km - taking in motorways, city and suburban call-of-daycare drop-off-duties - had our RX300 using 11.79L/100km, measured at the petrol pump. The real-world results almost always exceed that of the manufacturer's claims so you can expect the V6-powered RX350, with its claimed 9.6L/100km, to have a much higher mileage again after the same kind of usage.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
Good seats are the start of a good driving experience and I've not met a Lexus that doesn't have superb pews – from the uber luxury models, such as the LS500 and ES300, to sports cars such as the RCF or LC500, they all have supportive and comfy ones. Lexus somehow manages to combine the comfort of a lounge chair yet still holds you firmly, all while placing you in a great driving position. The RX300 is no different. Large enough to fit me and my 191cm frame, yet bolstered enough to feel snug.
As for performance, the RX300, with its four-cylinder turbo-petrol engine with its six-speed automatic, is responsive and a bit hyperactive feeling. It's a very different sensation to piloting the RX350, which has a V6 and delivers its grunt in a more linear and lethargic fashion. Having driven both back-to-back I'd say the V6 and its eight-speed auto suits the RX personality better, but the 300 is a car that would have had a school report card that read: "Lots of potential, but lazy".
That said, plant the right foot and the RX350 will get the message to hurry up and can do the 0-100km/h sprint in eight seconds flat. The RX300 is keen but can't match it, with a time of 9.2 seconds.
Either way, the ride comfort is excellent, although body control could be better - the speed bump and roundabout route I take to do the preschool drop off caused it to get the wobbles, but give the RX300 a motorway and it'll cruise beautifully.
Forward visibility is good but vision through the tiny rear-quarter window (it's even smaller than it looks) while reverse parking isn't great.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
The RX300 scored the maximum five-star ANCAP rating when it was tested in 2016. The September 2019 update added more safety tech to the RX300, including nighttime pedestrian detection and daytime cyclist detection for the AEB system, while the adaptive cruise control was given lane-trace assistance and road-sign recognition. This is on top of the already standard safety equipment, such as a reversing camera, blind-spot monitor and rear cross traffic alert.
Ten air bags, along with auto high beam, front and rear parking sensors, two ISOFIX points and three top-tether mounts for car seats and a space-saver spare wheel round off a comprehensive safety package.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.
Lexus recommends servicing the RX300 annually or every 15,000km, with the first three services capped at $595.
The duration of Lexus's factory warranty is four years/100,000km, which is a bit longer than BMW and Benz's coverage, but behind the five-year/unlimited-kilometre warranties of the mainstream brands.