Forthing Taikon 5 vs Jaecoo J7

What's the difference?

We’re entering the second half of 2026 and the rollout of new Chinese brands in Australia shows no sign of slowing.

The latest is Forthing, a brand from China’s massive Dongfeng Motor Group which has joint ventures with Nissan, Honda and Stellantis.

Forthing's first model in Australia is called the Taikon 5, a mid-size SUV offered in both electric (EV) and range-extender hybrid (REEV) guises.

Although customer deliveries have just begun, the rollout has been bumpy. Forthing is currently in the middle of a trademark dispute with Porsche over the Taikon name.

Porsche alleges Taikon is too similar to Taycan.

While this dispute is ongoing, Forthing is publicly referring to the car as the Electric and Range Extender Hybrid.

Forthing is hoping to have a resolution by the end of 2026, but if Porsche is successful in its opposition, the company may need to rename the car.

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.