What's the difference?
Long before Tesla EVs, there were electric golf buggies.
From the first half of last century, they began quietly ferrying birdie and eagle enthusiasts around their favourite courses.
For many, these have been their first (and only) experience of electric vehicles (EVs) at work.
Now, the blue-collared Blue Oval mob has this – the all-new E-Transit Custom.
Designed to take on other electric mid-sized vans such as the LDV eDeliver7, Peugeot E-Expert and the Mercedes-Benz Vito Electric, it is the brand’s second – and more affordable – foray into van electrification.
Does the E-Transit Custom score above par? Let’s dive straight in!
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.
The Tesla of electric vans? Maybe.
The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.
But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
It may look like the old Transit Custom but the new one has been completely redesigned and rides on an all-new platform.
It’s more aero efficient and the wheelbase has been stretched with the front wheels pulled forward to liberate more leg and foot room.
The roof remains under 2.1-metres high for easier car park clearance, but there’s more space inside due to a lower floor that’s aided by new side steps. This, along with wider side apertures, make for easier loading and unloading.
The E-Transit’s traction battery is integrated into the lower-floor structure, adding significant rigidity as well as a lower centre of gravity, benefitting dynamics and control, as does the switch to an independent rear suspension set-up that conversely improves packaging.
Key cargo-capacity facts are: 3450mm (maximum load length), 6.8 cubic metres (Standard Roof load volume), 9.0 cubic metres (High Roof load volume, up to 1011kg (payload), 3225kg (Gross Vehicle Mass) and 2300kg (maximum braked towing capacity).
More info pertaining to the Australian-market E-Transit Custom will be revealed later in 2024.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
It isn’t just parcels and packages that benefit from all the engineering advances made in the new-gen Transit Custom.
Big doors open to a new, lower and larger cabin. With the front wheels pushed forward, it’s flatter, with more space for three-abreast seating. And, now, the driver enjoys better cross-cabin access right to the opposite door with fewer obstacles.
To aid entry and egress due to its flat base, the E-Transit Custom scores a “squircle” (squarish) steering wheel. It’s one of the few visual distinctions in an otherwise fairly mundane, though well-made, interior. Material quality is of the hardy but pleasant variety.
Our test van was the optional Sport model as-yet not confirmed for the EV (though it’s coming for the diesel), with darker hues, upholstery stripes and a few more luxury features.
Australian-bound E-Transit Customs will be closer to the European Trend spec, which we factored in strongly when assessing the electrified newcomer.
Both grades sampled included Ford’s optional ‘Mobile Office’ that will be made available in Australia. Among other things, it provides a three-position wheel, from the regular position to roughly 45- and 90-degree angles.
The thinking here is for drivers to respectively either rest a laptop or have an in-situ table – complete with a squircle-shaped tray – tilt all the way forward for meal times. A lockout device prevents vehicle operation in anything but the home position.
Handy, though note that two of the three vans we drove with this feature had a rattly wheel in the normal driving position. Ford promises a fix for production is coming.
Other Mobile Office additions include various mounting points for accessories.
The driving position is 4WD-high, with the vast windscreen and very deep side windows providing panoramic views. Because of the rear bulkhead behind the seats, a camera-fied rear-vision mirror, along with the sizeable exterior mirrors, provide sufficient side/rear vision.
The driver’s seat is supportive and comfy if not that shapely, and it seems more fully padded than the flimsy cushions of the (narrower) centre and passenger seats.
The latter both hinge forward to reveal a massive storage cavity (ideal for charging cables) as well as the load-through hatch as per the previous-gen Transit where fitted.
Speaking of storage, Ford’s engineers have repositioned the passenger front airbag from its traditional dashtop home to above the windscreen header, liberating a second glove box fit for housing laptops.
The dashboard’s 13-inch touchscreen is perfectly sized and driver-angled. It uses Ford’s excellent SYNC 4 multimedia system, is powered by a 5G modem for OTA software updates for around 30 modules, and is functional, fast and intuitive. It also comes with Alexa voice commands.
Ample ventilation, big grab handles, massive door pockets for bottles, additional storage areas including behind the configurable digital instrumentation pod, several cupholders, USB-A and -C outlets near shelving areas for minimal cable entanglements, plenty of LED light sources and an armrest/tray, highlight Ford’s many decades of experience building mid-sized vans.
On the launch drive's smooth German roads, wind and road noise intrusion were impressively subdued for a van (especially so given the quiet e-motor operation compared to the clatter of a diesel), though the large frontal area means at speed you won’t mistake this for a luxury EV.
Still, being roomy yet cosy, practical yet thoughtfully presented and solidly built without feeling cheap, the E-Transit Custom's cabin is right on the money – a secure and inviting workhorse first and foremost.
Keep in mind, too, that the cargo area will likely include Ford’s 'Load Area Protection Kit', bringing a moulded load floor liner and protection for the sides and rear doors. Because, this is a workhorse, after all.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
So, how much does the V710-series E-Transit Custom cost? Nobody at Ford is saying right now.
However, with the LDV kicking off from under $65,000, the Peugeot from $80K and the Mercedes from about $91K, our money is on cost-of-entry at around $75K when sales commence at the end of this year.
Whichever way it goes, the E-Transit Custom will cost substantially less than the much-larger (V363) E-Transit full-sized van launched here last year at a whopping $104,990, before on-road costs – though that’s since been slashed to $89,990.
Note, too, that we’re only getting the long-wheelbase version, in standard or high-roof specifications for the time being.
Aimed at small to medium-sized businesses, Ford’s Turkish-built EV should be generously-equipped, with adaptive cruise control, a new patented heat pump for significantly reduced battery drain, heated front seats, a reversing camera, a 13-inch touchscreen offering Ford’s excellent 'SYNC 4' multimedia system powered by a 5G modem for OTA software updates, Alexa voice-control assistance and wireless Apple CarPlay/Android Auto.
Plus, the E-Transit Custom has achieved a record-high Euro NCAP rating for a medium-sized van. More details are outlined in the safety section below.
Note, though, there is no spare wheel, just a tyre inflation kit, sadly.
And while you can option up an outlet to power your tools, there is no bi-directional charging, so you cannot power your home in a blackout with this EV.
That said, the E-Transit Custom’s real value is to be found in the imbedded design and engineering features that distinguish this from other electric vans, maintaining a legacy of innovation that started with the original Transit way back in 1965.
The UK’s bestselling vehicle period in 2021 and 2022, the regular Transit Custom is absolutely vital to Ford’s health globally, and it’s not about to drop the ball with the electric version.
Here’s how.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
Mated to a large battery pack sharing tech with the Ford F-150 Lightning truck, the E-Transit Custom's single, front-mounted electric motor delivers 160kW of power and 415Nm of torque to the rear wheels via a single-speed auto.
As usual, 'Eco', 'Normal' and 'Sport' modes are included to suit the driver’s mood.
One of the reasons Australia won't bother with the 100kW version is its electronically-limited 117km/h top speed; the 160kW can manage all of 133km/h.
Keeping all that performance in check are a strut/leaf spring arrangement up front and a semi-trailing arm independent rear suspension borrowed from its larger sibling.
Full technical specifications will be revealed closer to the E-Transit Custom’s local launch at the end of this year.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
Ford's official energy consumption figure for the E-Transit Custom is 21.8kWh/100km and the trip computer in our Sport grade test vehicle read 21.6kWh/100km, which is about on the money for this size of van.
With the 64kWh Nickel Cobalt Manganese battery pack that’s 'shrink-wrapped' low down under the load area to help achieve that low floor, the WLTP range figure is 308km for the 160kW (and 337km for the 100kW E-Transit Custom Australia is likely to miss out on).
Ford reckons these numbers are roughly four times the average-daily mileage for van drivers in Europe.
Brake-by-wire regenerative-braking tech allows for one-pedal braking, which in turn helps recharge the battery pack. If you lash out for a big 11kW Wallbox accessory, the standard 11kW AC on-board charge allows a full overnight top-up.
As the E-Transit has a 124kW DC fast-charge capacity, a high-capacity station can replenish the battery from 10-80 per cent full in under 45 minutes.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
For every one of its four generations since 1965, the Transit has set the pace for driveability, as if Ford of Europe was determined to stamp its dynamic authority in the commercial vehicle space.
The original broke the van mould by being far more car-like than any that came before, offering the availability of a powerful engine, responsive steering and safe handling.
That the E-Transit Custom maintains the philosophy is no surprise; that it ended up being so fresh and rewarding to drive – albeit on German roads carefully chosen by Ford – should be a warning for rivals to raise their standards.
Let’s start with the lofty yet cocooning driver environment, which immediately sets you at ease and in the mood. Nothing awkward or uncomfortable to report here.
Shift the natty little column wand into D, and the instant throttle response of a good EV seems slightly too good to be true in what is a boxy workhorse. Acceleration is urgent yet smooth, humming away as the speed builds in a big yet measured way.
That’s all good and well, but given the sheer mass of this mid-sized van, the second big test is how measured and controlled the handling is, especially at speed.
Again, there’s ample feel from the squircle wheel, as the E-Transit tips crisply into corners, glides through fast curves and generally maintains its composure when turning up the pace.
Credit, no doubt, to the new trailing link independent rear suspension system, which must take a lot of the credit in making the Ford van handle so confidently.
It also does a great job absorbing bumps and isolating the occupants from the road surface underneath.
We tried the standard Trend-spec 15-inch wheeled version, as well as the 17-inch Sport version, which does have a slightly firmer edge, but then seems ever keener through corners.
One of the E-Transit Custom’s true achievements is that – with no diesel engine to drown other noises out – the lack of wind, road and tyre noise intrusion is just so relaxing. Its refinement and ability to combat fatigue augers well for EV van drivers of the future.
Again, keep in mind that we’re on slick Euro roads in specially-prepared launch vehicles, equipped with ballast in the back to emulate a load (and hunker down the rear).
Ultimately, the true test will come when behind the wheel of the E-Transit in Australia. But, our first drive revealed what is surely the most modern and enjoyable van we’ve yet to experience: fast, fun, secure and comfortable.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
Ford Australia has yet to confirm the E-Transit Custom’s final safety spec, but the regular diesel version provides many of the answers.
Euro NCAP has awarded the broader V710 Transit Custom range a maximum five-star 'Platinum' rating. A best-in-class result thanks to a broad array of driver-assist safety.
This includes AEB with passenger and cyclist detection as well as intersection-assist (all operable from 0km/h), lane-keep systems (from 60km/h), blind-spot monitor, rear cross-traffic alert, full stop/go adaptive cruise control and exit-warning alert.
A full suite of airbags is also fitted.
We’ll find out more closer to the E-Transit Custom’s Australian launch.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
As with all Fords, a five-year/unlimited-kilometre warranty with (a conditional) seven years of roadside assistance is anticipated. All high-voltage components including the battery are subject to an eight-year/160,000km warranty.
With dramatically fewer moving parts, Ford reckons operating costs can be reduced by up to 40 per cent compared to the diesel-powered Transit Custom equivalent with service intervals likely to match its big EV bro’s at 12 months/30,000km.
The time-saving convenience this brings is one way Ford reckons helps to justify the circa-30 per cent premium the EV commands.
Note, though, that these figures are based on European data and may take in regional EV subsidies and incentives not available in Australia.
Expect capped-price servicing to be another incentive.
All that info and more will drop closer to the EV’s launch closer to the end of this year.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.