Chery Tiggo 7 vs Geely Starray Em-I

What's the difference?

Is the Chery Tiggo 7 just cheap, or is it cheerful too?

Well, not only does this plug-in hybrid break new ground for pricing, but it’s more than a one-trick-pony with a cleverly-tuned hybrid drivetrain that saves fuel, even when the battery is depleted.

The Tiggo 7 still needs work in some areas, from the average software, to the spongy driving dynamics, but there’s no denying this SUV will put the pressure on its rivals.

Which variant would I pick? Actually I’d probably splash the extra cash for the Tiggo 8 plug-in, which seems slightly better at everything and is physically more car for not a lot of extra outlay.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

While it has a few quirks and flaws, there is a lot to like about the Starray. For starters, the value it offers at its price point is excellent and will really put pressure on its competition. The design may lack flair, but it does have a roomy cabin with a good multimedia system, so it’s family friendly and easy to live with.

Yes, it could do with some refinement of its on-road manners and driver assistance features, but for the value it offers and the frugal powertrain, it will no doubt find plenty of buyers who enjoy its substance and not just its memorable name.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals and accomodation provided.

The Tiggo 7 hybrid sticks to the combustion car’s relatively tame styling. Chery hasn’t followed rivals like BYD, MG, and Kia down the track of having more extreme designs, instead choosing something that will appeal to many people. It still has a glitzy grille, big wheels, and a contemporary light bar across the tailgate, but maintains a pretty standard boxy visage.

It’s even difficult to tell the plug-in hybrid apart from the combustion car, with the main differences being the more aerodynamic wheel designs, and a different and more sleek light-bar piece across the rear.

The inside is much the same story, looking nearly identical to the combustion version. 

If you look closely, you’ll see the lack of an ignition button, because you just put your foot on the brake to start the car, but other than that it’s a familiar and contemporary synthetic-leather-clad space.

If anything there’s an element of Mercedes worship, with the door trims, switchgear, and even dual-panel screen layout looking like an homage to something like an A-Class.

Again, it shoots for mass appeal rather than choosing to make a statement on design direction, and for many will be nice enough.

Geely is very proud of the Starray, of course, and the company gave a very detailed presentation on the thought behind the design - involving aerodynamics, Chinese ceramics and a video that appeared to show a Geely spaceship releasing the Starray into a barren landscape.

But to be perfectly honest, I wouldn’t know how to describe it to you. The Starrary is a very generic looking car to my eyes, at least. Of course it’s subjective, and there is a clear visual connection between the Starray and the EX5, which is nice. But it just doesn’t have any real visual impact that makes it stand out.

It’s the automotive equivalent of a blank expression. Maybe it’s because the brand is so new, but if you removed the badges, there’s nothing about the Starray that screams ‘I’m a Geely’, and it could be a car from any number of brands.

By comparison, there is a distinctive visual style to Geely’s rivals, namely BYD, both externally and internally, to give it character. Obviously the same is very much true for bigger brands like Hyundai, Kia and even Toyota.

Perhaps with more time Geely will make more of a design impact on our market, but for now it’s hard to say it really has any standout design elements.

There are a few quirks that mean the Tiggo 7 isn't the most practical option in the space, but it hits on some key things regardless.

For a start, the seating position is a little odd. It’s a bit too high which is good for visibility, but not so great if you don’t want to feel like you’re being tossed side-to-side in corners.

And while the seat and wheel have a reasonable range of motion for adjustability, the fixed nature of the dual screens and how close the wheel sits to them will make taller drivers feel like they're peering down on the screens, or that they’re blocked by part of the steering wheel.

At least visibility is excellent out of the cabin and the plush seat trim makes for a comfortable drive.

Also a little strange is the shifter. You need to properly depress the brake pedal to get it to shift into drive or reverse. Simply holding the brake pedal enough for the car to be stopped isn’t good enough, which can be frustrating when you’re trying to do a quick three point turn.

Weird ergonomics aside, there’s enough cabin storage. This consists of a large bottle holder in each door, a further two with spring-loaded edges in the centre console, and there’s a bay for your phone which is also the wireless charger on higher grades. Covering the bottle holder and phone area is a somewhat old-school rolling shutter. Good for cable management, I suppose.

Underneath the bridge-style console is another textured storage area, which is good for loose objects or small bags, and the armrest box is nice and deep too.

This brings us to the screens and lack of dials. On the plus side, there is a dedicated touch panel with shortcuts for most of the core climate functions. This is never as good as having actual tactile buttons and dials, but it’s better than full touchscreen controls.

The screens, meanwhile, are fast and sharp, but the software is downright ordinary, and not good enough if you’re going to make screens such a focal point of the car.

The sheer number of different menus and confusingly labelled tabs within them makes adjusting things on the fly pretty frustrating and there’s something of a learning curve to try and figure all the bits out. The worst part is it’s not even consistent in terms of menu layouts and locations between the Tiggo 7 and Tiggo 8.

The Tiggo 7's digital dash is fine. It’s a dual-dial layout with a few screens on the right side to toggle through. Weirdly the trip computer seems to only record the last 50km in this panel. I wish it was more customisable and presented data in a more attractive way.

At least the wireless Apple CarPlay was seamless and worked well in my time with the cars.

The back seat is a highlight of the Tiggo 7. The abundance of synthetic leather trims continue into the rear doors, as do the soft seat bases. Behind my own driving position (I’m 182cm tall) I had leagues of legroom and headroom was great too. Amenities are okay, with a pocket on the back of each seat, a single USB port, adjustable air vents, and two storage trays. There’s a large bottle holder in each door and in the drop-down armrest, too.

At the time of writing, Chery was yet to provide official figures for the boot space, which is thought to be slightly different from the combustion car. For reference, the combustion car’s boot measures in at 356 litres to the top of the seat backs, which is far from the largest in the category. and frustratingly there’s only a tyre repair kit under the floor as well as the 12-volt battery and high-voltage inverter for the charging system.

It’s important to also call out that the Tiggo 7 Super Hybrid doesn’t get a household power outlet anywhere in the cabin or boot, which feels like a missed opportunity to make the most of its battery.

The one area the designers do deserve a lot of credit for is the roomy cabin. Too often modern electric or hybrid SUVs compromise interior space in the name of aerodynamics, but the Starray has generous interior space.

The front seats are comfortable and roomy, but more impressive are the rear seats. They not only offer good kneeroom and head clearance, but the seats themselves are comfortable and supportive. 

As for cargo space, the boot has 428 litre of space, which is on par with BYD Sealion 6, but smaller than the 507 litres offered by the MG HS. Space can expand to 2065 litres with the second row dropped to load larger items.

Despite the modest boot capacity, the Starray doesn’t come with a full-size spare wheel, or even a spacesaver, and instead you have to make do with a tyre repair kit.

In terms of the multimedia system, there’s a huge 15.4-inch display that takes up a lot of space, and does look like someone just glued a big iPad to the dashboard. Then there’s the increasingly common 10.2-inch rectangular digital instrument display ahead of the steering wheel.

While this setup is highly functional, it does add to the generic design mentioned earlier. It also lacks any meaningful physical buttons, with the key audio and air-con functions all housed in the giant centre screen.

Standard on both Starray grades is Geely’s Connected Services, which includes a voice assistant, 4G connectivity, live traffic updates for the in-built sat-nav, over-the-air updates, as well as online streaming, remote vehicle functions and access to Geely’s own app store.

The over-the-air updates are important, because it will allow the company to change the car over time. For example, at launch it includes wireless Apple CarPlay, but Android Auto won’t be wireless until an over-the-air update early in 2026.

The Inspire features a premium sound system from Geely’s own Flyme brand, and it’s impressive. The 16-speaker, 1000W system is powerful and offers good clarity, so it’s worth the extra spend on the higher grade on its own.

As a mid-size SUV the Starray EM-i (which stands for E-Motive Intelligence) finds itself up against a wide variety of mid-size SUVs, including the popular Toyota RAV4, Kia Sportage and Hyundai Tucson hybrids, as well as the BYD Sealion 6, Chery Tiggo 7 and MG HS super hybrids.

To make sure the Starray stands out for more than just its name, Geely is hitting the market with a very sharp value proportion.

The Starray starts from just $37,490 (plus on-road costs), undercutting the BYD and MG, but not the Chery, which offers a drive-away price of $39,990. However, that’s for Geely's entry-level Complete variant, with the higher-grade Inspire starting at $39,990 plus on-road costs, to arguably make an even better value argument.

Standard equipment for the Complete includes 18-inch alloy wheels, LED headlights and tail-lights, keyless entry and ignition, power adjustable front seats with heating and an infotainment system run through a 15.4-inch display.

While the Inspire adds 19-inch alloys, a panoramic sunroof, power tailgate, ambient interior lighting and a 16-speaker, 1000-watt premium sound system to really ram home Geely’s value push.

Underneath a plastic cover there’s a mass of nearly unrecognisable stuff, but under the bright orange cablework and an enormous black plastic air box, there’s a 1.5-litre turbocharged four-cylinder engine (105kW/215Nm) mated up to what Chery calls a one-speed ‘dedicated hybrid transmission’.

I think Chery is underselling it by calling a quite clever hybrid transaxle a ‘one-speed’ transmission, because it’s far more complicated than that and makes this car more than a one-trick pony.

You see, with clutch packs and software and an electric motor that can put out even more power than the engine (150kW/310Nm), this hybrid system makes this version of the Tiggo 7 the best one to drive, and makes it remarkably efficient, even when the battery is drained, and not all plug-ins can claim the same.

There is no mechanical difference between the Starray Complete and Inspire. Geely has developed a new naturally aspirated 1.5-litre four-cylinder petrol engine that pairs with an electric motor for a combined output of 193kW.

Power is sent to the front wheels only, with no all-wheel drive option. 

There are three driving modes - Pure, Hybrid and Power - with the former able to lock the car into EV-only driving, while the latter is able to combine the electric and petrol engine for maximum performance.

Even so, Geely’s 0-100km/h claim is only a modest 8.0 seconds and has a limited top speed of 170km/h, which is fine for Australian conditions.

Officially, the Tiggo 7 Super Hybrid can travel up to 93km in purely electric mode thanks to its big 18.3kWh battery, although this is on the more lenient NEDC standard. 

We’ll need to get the car back for a longer test to see how far it can travel in EV mode in real-world conditions as results tend to vary greatly between PHEVs, especially on a launch drive.

Regardless, the clever hybrid system I was talking about before is important because unlike some of its rivals, this Chery is still pretty efficient even if you forget to charge up.

The battery maintains a reasonably high level of reserve charge, which allows the car to draw from a deeper reservoir for electric acceleration, which it can then replenish with regenerative braking or when using the engine idle time as a generator.

Chery says it will consume less than 6.0L/100km even with a depleted battery and that’s about what we saw on all of our test cars, which hovered between 4.1 and 5.8L/100km, despite being driven hard on country roads.

The pitch is it’s as efficient as any plugless hybrid anyway, regardless of whether you charge it. An interesting shift in mindset.

Officially, the Chery Tiggo 7 consumes just 1.4L/100km (although this accounts for the battery being charged), and it can drink entry-level 91 RON fuel, too.

Charging is also a good story, with the Tiggo 7 able to top up on both a slow AC charger, and a fast DC charger, slashing charging times when you’re on the go. On a fast charger, it can charge at a maximum speed of 40kW, allowing a quoted 30 to 80 per cent charge time of just 20 minutes.

The electric motor is powered by an 18.4kWh lithium-iron phosphate battery, which provides a claimed EV-only range of 83km, which is good for a PHEV but no longer class-leading, with some now pushing into triple digits.

Thanks to the hybrid assistance, fuel consumption is rated at just 2.4L/100km, on the combined cycle. It’s worth noting that both of those figures are to the WLTP test cycle, not the more generous Chinese testing protocol.

With a 51-litre fuel tank and the 83km EV mileage, Geely claims a total combined driving range of 943km. However, as always, we must point out that it is not really possible to achieve that 2.4L claim once the battery is depleted.

One handy feature of these plug-in hybrids with the bigger batteries is the vehicle-to-load or V2L functionality, which allows you to draw power from the battery to power small electrical devices, such as laptops or camping equipment.

This plug-in version of the Tiggo 7 is the best to drive, although it’s not free from quirks and is still far from the front of the pack when it comes to driving dynamics.

As previously mentioned, the high and upright driving position hardly sets the scene for a sporty drive, with even rivals like the Mitsubishi Outlander nailing this key ergonomic factor.

On the flipside, visibility out of the cabin is excellent, as you can peer down on things and easily manoeuvre in tight spaces.

The steering is also too artificial, communicating very little feel from the front wheels to the driver, and this conspires with an overly-soft suspension tune for a floaty, disconcerting feeling in corners.

A driver’s car this is not, but the trade-off for the lack of dynamism is a car that's pretty comfortable over adverse road conditions. The Tiggo 7’s spongy ride has it simply floating over rough bits of road, and compressing relatively nicely on larger bumps and undulations.

Certainly a choice has been made to make this car better for urban commuters than trying to strike a balance for country roads and cornering and risk making the ride unpleasant on daily bumps. Still, there are rivals that strike a better balance out in the market.

Perhaps the most interesting element of driving this car though is its electrified engine and transmission. Effectively this system behaves like a continuously variable transmission (CVT), but it feels as though it uses its big electric motor far more than it uses the engine.

Chery says they’ve used software to tune the car in such a way that it makes better use of the electric components. The car can draw more deeply from a bigger battery reserve compared to a plugless hybrid for stronger acceleration, and it can also store far more energy from regenerative braking or engine idle time.

The other side effect is a high level of cabin refinement. The Tiggo 7 is a surprisingly quiet place to be, to the point that it’s hard to tell when the engine is even running, it’s so quiet.

It’s also quick in a straight line, primarily using electric drive for the take off, with the engine coming to life only when it really has to for support. Even under extremely heavy acceleration the engine doesn't scream to life in an unpleasant way, instead whirring along in the background.

It’s not insanely fast, nor would you want it to be with its slightly unsettling suspension and steering, but it has enough power in Sport mode to easily overwhelm the halfway decent Maxxis tyre it scores from the factory.

Road noise is more of a problem than the engine, noticeably picking up at speeds above 80km/h.

In conclusion, this car is comfortable but dynamically uninspiring, with a clever and quiet hybrid system. It will suit family buyers looking for a comfortable, quiet, and efficient car, but keen drivers might want to look elsewhere if budget allows.

The good news is Geely gave the Starray a different ride and handling tune to what it offers in the Chinese market. The bad news is it’s the European tune.

Australian and European roads couldn’t be more different, with ours offering more potholes, bumps, dips, cracks and other imperfections that require more compliance than what’s needed for Europe’s typically smoother, less wrinkled roadways.

It means the Starray feels too firm for our back roads, but equally lacks body control at times too, so it’s not the most enjoyable SUV to drive on a winding country road. Around town the ride can get busy at times, but overall it feels better at lower speeds.

Just as importantly, the powertrain does a nice job in both conditions. It offers reasonable performance for this type of SUV, feeling slightly off the mark and effortlessly swapping between the electric motor and petrol engine.

We drove in EV mode initially and noticed the battery drained significantly in a short period, raising doubts about its ability to go 83km. However, as we switched to hybrid mode, we’ll have to reserve judgement and give Geely the benefit of the doubt when it comes to EV range.

Long story short, if Geely is serious about winning over Australian buyers, investing in local ride and handling tuning would help elevate the Starrary from just another imported SUV to something more memorable.

Geely has tried to tick all the important boxes on the safety front. In terms of passive protection the Starray has seven airbags, crucially including a centre airbag between the front occupants, which is considered necessary to achieve a five-star ANCAP score in an SUV this size.

The Starray EM-i does not currently have an ANCAP rating, however the EX5, with which it shares a platform, carries a maximum five-star rating.

As for the increasingly important active safety, there’s a comprehensive list, including autonomous emergency braking (AEB), adaptive cruise control, rear cross-traffic alert, lane keeping assist and a host of other systems reduced to a series of complicated acronyms.

However, like so many new models, while it ticks the boxes, the real-world application of these technologies is still a work-in-progress.

In particular the 'Intelligent Cruise Control' is poorly calibrated and brakes heavily for any sort of bend in the road, which is awkward and bordering on dangerous. On the freeway the Starray repeatedly slowed dramatically on gentle curves, at times wiping off more than 20km/h, leaving us feeling exposed to a potential collision from behind.

The driver attention system is another that needs more work. It’s bordering on hyperactive, sometimes activating when all you do is glance across to the central screen for a second or two. That’s not only irritating but leads you to turn off the system, thereby rendering it redundant.

In its defence, Geely is hardly alone in this department safety authorities - for now - continue to ignore real-world usage, but it’s still something the brand must address.

Chery continues to use favourable ownership terms to help establish itself in the market. The Tiggo 7 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing.

The servicing program varies year-on-year, with a surprisingly expensive service of nearly $1300 due at the 90,000km mark. All said and done it works out to be $453.45 per year to service over the seven year duration, which isn’t super affordable, but it’s also not overly expensive.

As Geely and many other new brands are learning, it’s easy to launch a new model into Australia, but it’s a whole different story to deal with the aftersales care - servicing, warranty, etc.

“We want to ensure every day with Geely is a good day,” said Li Lei, CEO of Geely Australia.

To that end, Geely has partnered with some of Australia’s biggest dealer groups to quickly expand to 47 dealers in less than 12 months. At the same time it has built two Parts Distribution Centres in Australia and has 135 service venues, to ensure if anything does go wrong with an owner’s car it can be fixed and returned as soon as possible.

Geely is offering a seven-year/unlimited kilometre warranty for the Starray EM-i, along with an eight-year warranty of the battery pack. 

Servicing is annually or every 15,000km, whichever comes first, and with Geely’s Hybrid Assured Service Pricing you will pay $1932 over the first five years.

If you take up that offer and service with Geely, the company will also include seven years of roadside assistance too.