Subaru has launched a suite of complimentary services designed to ease customer woes surrounding the COVID-19 pandemic and “remove obstacles in the ownership journey.”
The brand is offering complimentary delivery on any car purchased online from participating dealers and is encouraging owners who are due a service to contact their local Subaru dealership to enquire about the free pick-up and drop-off service, which it says is completely contactless and “adheres to a high level of hygiene and sanitisation standards”.
Ford is currently offering a similar service, valid until June 30, which includes its standard loan car. Subaru says its loan cars remain on a “dealer-by-dealer basis” for the time being, although the pick-up and drop-off scheme is not promotional and will not have a fixed end date for the foreseeable future.
Much like a recent initiative undertaken by some BMW dealers, Subaru will also offer mobile test drives and virtual showroom experiences.
The services fall under the brand’s ‘do’ family of initiatives designed to enhance the customer experience at Subaru dealerships. It also announced a complete design overhaul of its showrooms would be made available to dealers to make them a more welcoming and interactive place for families at the launch of the hybrid XV and Forester variants earlier in 2020.
Subaru was early to jump on online purchase initiatives, offering its entire range to purchase online by early 2017. Volkswagen has recently followed suit, offering its entire range for online purchase in time for the release of its T-Roc and T-Cross small SUV pair.