A niche purchasing method for that most niche of cars, Smart, has been launched online. The Mercedes-Benz two seat micro car can be bought entirely through a website.
There have been online gambits previously, most notably Subaru's 2012 sell out of its entire annual allocation of the BRZ sports car. But Benz managing director Horst Von Sanden says the smart initiative goes further.
“While there have been opportunities for customers with other brands to secure a vehicle online with a deposit, the difference with this platform is that every single detail including; calculation of on road and delivery costs, the amount of the payment in full, service packages and dealer delivery point, can be completed via the platform, and won't be restricted to a specific time period”, Von Sanden says.
“While we will be adding insurance and finance options shortly, our current customers can either make payment in full with a credit card, or pay a $2000 deposit and complete the balance via Bpay.
“We are extremely satisfied with the online platform, and since its introduction last week, four smart cars have already been sold.”
Both current models the Smart Fortwo and Smart Fortwo cabrio can be configured in the site. They're priced to driveaway at $18,990 and $20,990 for the open top. The first online Smart Fortwo was bought by James White from Sydney and delivered through Morrison Motors of Chatswood.