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Is there life after Holden? GM trademarks Cadillac for Australia

Auto giant GM has lodged a trademark application for Cadillac in Australia

Auto giant GM has lodged a trademark application for the Cadillac brand in Australia, sparking a faint glimmer of hope that there could be new life after Holden in our market.

The trademark filing was submitted to the Australian Intellectual Property office on August 31, 2020, and was submitted on behalf General Motors, LLC in Michigan Detroit.

It's not the first time Cadillac has been associated with our market, either. In 2019, a Cadillac CT5 (the brand's mid-size luxury sedan pictured above) was spied testing in Melbourne.

Those sighting sparked rumours that the CT5 could land in Australia, perhaps wearing a Holden badge, to replace the Opel-sourced ZB Commodore following PSA Group buying that brand in 2017.

That never eventuated, of course, and neither Holden nor the Commodore exist in Australia any longer.

Now it must be pointed out here that the trademarking of a brand is no guarantee of a launch, with manufacturers also using the system to protect their IP in international markets.

CarsGuide understands the key players that would be involved in local conversion of left-hand-drive product are yet to hear of any plans, and the brand more broadly is not poised to make any immediate announcements.

Still, we can dream, right? Would you park a Cadillac in your driveway?