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Ford Ranger, Tesla Model Y, Isuzu D-Max, Volvo XC40: the one-hit wonders doing the big numbers

Almost all of Ford Australia's sales are down to one model - the Ranger

Ford sells more cars than any other brand in Australia, apart from two others - Toyota and Mazda. The difference is Ford only has one model that's actually behind the big sales - the Ranger ute.

So we've put together a list of the other one-hit wonder models that are doing the heavy lifting for their brands.

11. Jaguar F-Pace

So far this year 213 F-Paces have found homes.

Year-to-date sales: 213

Jaguar is most famous for sports cars and saloons, but the brand's SUVs are now paying the bills - and to be frank it's the mid-sized F-Pace which is doing nearly all the selling.

So far this year 213 F-Paces have found homes, which might not sound like a lot, but it's quadruple the amount of any other Jaguar model at this point in 2023.

The first-gen F-Pace was launched in 2016 as a rival to BMW's X3 and Mercedes-Benz's GLC, but both of those models are selling thousands more and probably don't even know the F-Pace exists.

10. Polestar 2

The Polestar 2 is selling its socks off with 1789 registered so far in 2023.

Year-to-date sales: 1789

EV brand Polestar has only been in Australia since 2021 and currently has just one model on sale - the Polestar 2 mid-sized sedan.

That one car, however, is selling its socks off with 1789 registered so far in 2023.

If you didn't know, Polestar is an electric-only brand formed between Volvo and its parent company Geely.

Prepare to be invaded by more Polestars, too. The Polestar 3 and Polestar 4 SUVs will land soon, and there will also be a Polestar 5 sedan.

9. Chevrolet Silverado

If you like the Robo-Cop meets farm crop look (Robo Crop?) then the Silverado has it.

Year-to-date sales: 1478

Chevrolet may have recently brought its Corvette to Australia, but it's the Silverado pick-up truck which is winning Aussies' hearts... and wallets.

This year Chevrolet has sold 1478 Silverados here, which isn't quite as good as the RAM 1500's sales.

Still if you like the Robo-Cop meets farm crop look (Robo Crop?) then the Silverado has it.

8. Porsche Macan

Real Porsche or not - it’s all real dollars for the brand.

Year-to-date sales: 2379

There are purists who don't think Porsche SUVs are real Porsches, but the accountants at Porsche would disagree with the mid-sized Macan bringing home the bacon month in and month out.

So far this year sales of the Macan are at 2379. In comparison, sales for the 911 are at 432.

Real Porsche or not - it's all real dollars for the brand.

7. Volvo XC40

Sales for the XC40 this year are at 4573 and we can only see that going up and up.

Year-to-date sales: 4573

If you were to venture outside today and if you happened to see a Volvo then chances are it'd be an XC40 because it's been consistently outselling every other model in the Swedish carmaker range by a big margin.

Sales for the XC40 this year are at 4573 and we can only see that going up and up.

The small SUV has been a hit for Volvo since its arrival in 2017 with its futuristic and premium looks in a compact package, plus a choice of powertrains including a fully electric variant.

6. RAM 1500

The new-generation RAM 1500 arrived in 2021 and is selling in very healthy numbers.

Year-to-date sales: 5022

The Ford F-150 has just arrived, but American truck maker RAM is way ahead of the curve with the 1500 pick-up having been sold in Australia since 2018.

The new-generation RAM 1500 arrived in 2021 and is selling in very healthy numbers, with 5022 registered up to the end of September in 2023.

Chevrolet is also in on the full-sized pick-up action with its Silverado, making Ford look like it's a bit late to the party with its F-150.

5. Lexus NX

All Lexus needs is the NX small SUV - according to the 5063 sales the car has made this year.

Year-to-date sales: 5063

Lexus has more models in its range than it seems to know what to do with, yet really all it needs is the NX small SUV according to the 5063 sales the car has made this year.

The next-best selling Lexus in the range is the RX large SUV with 2178 sales so far this year.

Interestingly, but completely off topic, Lexus has sold one LFA this year. What the what? Who are you? Can we drive it? Please?

4. BYD Atto3

BYD will build its dreams in Australia with its ‘Megastores’ opening recently.

Year-to-date sales: 8706

BYD (or 'Build Your Dreams') is a Chinese car brand which arrived in Australia in 2022 with the fully electric Atto 3 and the longest badge on the back of car we'd ever seen.

Sales so far this year stand at an impressive 8706, which is most likely down to the small hatch being one of the most affordable EVs in the country.

BYD will build its dreams in Australia with its 'Megastores' opening recently, and the launch of new models such as the Seal.

3. Isuzu D-Max

Aales figures for the D-Max and MU-X are what other carmakers can only dream about.

Year-to-date sales: 21,479

Isuzu sells just two cars in Australia - the D-Max ute and the MU-X SUV - but sales figures for these are what other carmakers can only dream about.

Sales for the D-Max in 2023 so far are at 21,479 - that includes both 4x4 (17,435) and 4x2 (4044) variants.

The MU-X SUV is based on the D-Max and also sells incredibly well, with 10,862 sales until the end of September.

2. Tesla Model Y

Yes, the Model 3 is also popular but so far this year has only done half the number of sales of the Model Y.

Year-to-date sales: 23, 547

Ah Tesla, the brand which has done so much for electric cars is still on top of its game with a jaw-dropping 23,547 Model Ys hitting Australian roads by the end of September.

Yes, the Model 3 is also popular but so far this year has only done half the number of sales of the Model Y.

How will Elon Musk follow up the Model Y? Well, with the Cybertruck ruled out for Australia and the second-gen Roadster not due any time soon, he'll just have to keep selling updated Model Ys and Model 3s, which he'll no doubt do.

1. Ford Ranger

Almost all of Ford Australia's sales are down to one model - the Ranger.

Year-to-date sales: 43,073

Our king of the one hit wonders is of course Ford, with the Ranger ute with 43,073 sales so far in 2023.

That number is a combination of 4x4 (38,953) and 4x2 (4120) sales.

What's so astounding about Ford is the brand will be among the top 3 best-sellers in Australia this year, not because it sells a lot of models, but because it sells lots of Rangers.

Ford has axed the Escape, the Focus and the Fiesta in recent times. That leaves just the Everest, Puma, Mustang and Transit van.

Who knows what the reasoning is there, but with sales like this, who cares?

Then again the phrase "all your eggs in one basket" comes to mind.

Richard Berry
Senior Journalist
Richard had wanted to be an astrophysicist since he was a small child. He was so determined that he made it through two years of a physics degree, despite zero...
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