RAM News

China is dominating Australian new-car sales, but it’s also not alone, with a handful of legacy brands bucking the trend to somehow grow their sales in the face of BYD, Chery and GWM’s continued ascent.

With the hammer predicted to drop on EV subsides in the coming weeks, there are growing calls to instead shine the spotlight on Australia's ute segment, where similar tax breaks exist for "commercial vehicles."

Polestar Australia boss Scott Maynard has opened fire on Australia's owners of American-style utes, saying they "use and abuse" FBT and LCT subsidies that are aimed at tools of the trade. In a stinging rebuke of government policy that favours some of the nation's biggest vehicles, as similar rebates for electrified vehicles are under the microscope, the executive suggested the Albanese Government would be better off tightening light commercial vehicle policies towards American pickup trucks."It's actually being used and abused in the light commercial vehicle space," Mr Maynard said. "I was a tradie. That's how I started in this industry, as a tech. So I fully support the subsidy of tools of trade to our trades people. I couldn't be more supportive of it."But these vehicles are not even being marketed as tools of trade. You've got $200,000 American-style utes and pickup trucks marketed as towing caravans and boats, and yet they enjoy the same FBT and LCT let-off, which can be tens of thousands of taxpayers dollars, so that they can never, never turn up on a job site."That is entirely unjust. So if the government sets out to save some of the taxpayers' money handed over in FBT deductions, it should be done in reconciling where its support of light commercial vehicles goes, not supporting the electric vehicle industry."Since 2022, electric vehicles positioned below the Luxury Car Tax (LCT) threshold of $91,387 for electrified vehicles, under a novated lease, were no longer eligible for Fringe Benefit Tax (FBT) obligations. Numbers crunched by the Australian Financial Review found someone who leases a $60,000 car could save as much as $12,000 per year if they opt for an EV over an ICE vehicle.While spurring EV sales, the program is expected to cost $1.35 billion over the 2025/2026 financial year. The incentives are currently under review, with formal submissions closing last month.Similarly, most utes are not subjected to FBT obligations, provided the vehicle can carry a load of one tonne or more, or carry more than eight passengers, or are not primarily designed for carrying passengers. The vehicles must only have "limited" private use. LCT – which generates as much as $1.3b annually – does not apply to “a commercial vehicle designed mainly for carrying goods and not passengers”..Data from the Australia Institute, published in 2023, found the LCT exemption resulted in lost revenue of around $250m per annum on the sale of American pickup trucks.

Stellantis is reportedly relying on the return of the V8 to one of America’s favourite ‘trucks’ to float its profits in 2026.

Diesel isn't dead after all: Why the owner of Peugeot and Jeep is making up for lackluster EV sales with diesels.

Why do the full-sized American dual-cab pick-ups cost so much in Australia?In 2019, the price gap between the range-topping Ford Ranger Raptor mid-sized ute from $75,990 and the cheapest Ram 1500 Express from $79,950, was less than $5000.But, while today’s Raptor has jumped to $90,690, the least-expensive Ram has leaped to $141,950 in Laramie Sport and Rebel grades.The price difference between the two utes is 10 times more than what it used to be.So, what gives, especially when, back in its US home market, said Rams kick off from just over $A92,000 post-currency conversion. Even with the cost of shipping, shouldn’t the 1500 slip in at under $100K?As it turns out, not a chance.Not even with lower ex-factory pricing for third-party importers Ateco Automotive, since the Ram, like all of the full-sized American utes, must undergo highly complex and very expensive transformation processes before and after each model lands on Australian soil.One that goes well beyond swapping the steering wheel over to the proper side.To start with, even prior to launch, there are mandatory Australian compliance and Australian Design Rules certification assessments required to be conducted in conjunction with the original manufacturer and factory. This can take months or years to complete.Once the green light is given, and a suitable vehicle engineering firm such as the Walkinshaw Automotive Group is chosen (as is the case with Ram as well as General Motors Special Vehicles’ Chevrolet Silverado and the Toyota Tundra), the utes can then be shipped over to the various remanufacturing facilities in Australia.Post customs, we’re talking about traditional production-line factory processes here, complete with all the necessary specialised equipment and skills required to handle intricate conversions.It’s worth keeping in mind that all the utes are imported as complete vehicles, in original left-hand drive (LHD) configuration, from North America, before being stripped down to thousands of pieces in Melbourne, in preparation for right-hand drive (RHD) conversion. Engines, body panels, lights, axles, wheels, dashboards, seats, trim, wiring looms… the works.One of the upshots of all this is the level of Australian engineering expertise that has been kept alive since local full-vehicle manufacturing ceased here in 2017. Many of the employees are ex Holden, Ford and Toyota.Taking in management, engineering, production-line and supplier-related personnel, the headcount in Australia alone is said to exceed 3000 people between all four brands.And still the costs add up.Then the utes undergo the remanufacturing processes, using bespoke parts necessary to meet both RHD and ADR requirements.Note that these can run up to 500 or more unique pieces per vehicle, depending on model, with many sourced within Australia using local suppliers, though some original North American factory assistance does also occur at times.It’s also worth bearing in mind that some of these parts can cost hundreds of thousands of dollars to tool up here.Some vehicles require over 80 man-hours to complete the conversion job. Ram says its 200-plus production-line staff can make up to 20 utes per day, or 100 per week, depending on demand.Plus, significant investment has already been undertaken to boost production capacity, in larger and more efficient production facilities at Walkinshaw Automotive Group in the lead up to the latest Ram, Silverado and Tundra.Whether these currently run at their intended capacity following the 17.5 per cent sales downturn in full-sized American utes in Australia is not known.All this has to happen before the finished, RHD utes leave their remanufacturing facilities, to be stored and then trucked to dealers right around the country. Distribution is yet another massive expense that needs to be factored in.Then there is the added cost of meeting customer expectations.While nobody will confirm this on the record, we understand that the Australian remanufacturing processes extend to significantly improving the quality compared to the original factory source, creating extra cost to the models sold here.With over 800,000 F-Series trucks (making it America’s best-selling vehicle, period), 577,000 Silverados (at number two) and 374,000 Rams (in fifth spot overall) sold in the USA last year, the market is hyper-competitive, meaning costs are cut to keep prices low and production is fast to meet demand.The step-up in quality for Australians extends to ordering higher-specification audio, display screens, seating and trim components from the manufacturer, or replacing inferior parts with better locally-supplied items. Hard plastics and fibreglass materials just won’t cut it at the retail prices required to make a profit on these utes.Furthermore, local consumers are used to a high degree of equipment and demand best-possible safety, adding tens of thousands to the bottom line.Little wonder, then, that each model now starts at well over $120,000 on the road when it finally makes it to dealer forecourts throughout Australia, extending to nearly $200,000 for luxury grades and over one-quarter of a million dollars for specialty versions like the (now discontinued but still in stock) high-performance Ram TRX.Whether the market is willing to sustain six-figure utes at profitable volumes is another matter, but at least now you know why American pick-ups are so expensive in 2026.

Is Australia’s fascination with XXL utes waning?Ten years on from the introduction of the first Ram full-sized pick-up series converted from left-hand drive (LHD) to right-hand drive (RHD) in Melbourne, what was shaping up as a growing segment with massive promise has instead floundered in recent times.In 2025, despite recent introductions of new and/or improved models from Ram, Ford, General Motors and Toyota, sales in the Pick-Up/CC Utes above $100,000 category in Australia tumbled by 17.5 per cent compared to the year before.This has resulted in just 8763 registrations – down from 10,611 units the year before – between four main players: Ram 1500/2500/3500, Chevrolet Silverado 1500 and Heavy Duty, Ford F-150 and Toyota Tundra.A very small pool for such big fish to hunt in. And yet there are further pitfalls that lay ahead for the not-so-humble American pick-up as we know it.There are currently other, smaller firms importing and converting specific models from the USA vying for largely the same market.One of the higher-profile ones is Brisbane-based AusEV, that has specialised in distributing and even exporting locally-remanufactured RHD versions of the Ford F-150 Lightning electric vehicle (EV) since 2024. Its main buyers are commercial, mining and agriculture based.Now representing somewhat of a bargain amongst full-sized utes, AUEEV’s Lightning in base Pro 98kWh guise has just had its price slashed by an almost unbelievable $60,000, from $169,990 to $109,990, before on-road costs.This makes it the least-expensive big ute currently offered in Australia, undercutting the cheapest, which happens to be the turbo V6-petrol powered F-150 that Ford Australia also has remanufactured from LHD but by a different entity, by about $5000.With last month’s announcement that global Lightning production has already ceased due to a lack of sales and steep losses, AusEV says that the F-150 Lightning pricing reflects its run-out mode status, ahead of a petrol-electric hybrid replacement – dubbed F-150 Lightning EREV (Extended Range EV) – taking over from 2027.Whatever the case, it’s another thorn in Ford Australia’s side, with its own F-150 finding just 792 buyers last year, due in part to stop-sale actions as a result of technical issues, that are said to have since been resolved with the recently-launched Series II models.Now, whether the F-150 can also fend off further internal competition in the form of the high-profile Ranger Super Duty, which offers some of its towing capabilities but for much less money, remains to be seen.The F-150’s 2025 sales tally was even beaten by the Tundra’s disappointing 837 units, even though it costs substantially more, though whether the Toyota is profitable as a result is not known.Finally, the big ute market in Australia has also come under pressure from Chinese utes like the BYD Shark 6 PHEV (plug-in hybrid EV) and GWM Cannon Alpha, which are slightly larger than most traditional mid-sized utes.At the Cannon’s 2024 local debut, a spokesperson even referred to it as straddling the two ute size classes, though the tape measure suggests this is optimistic.So, what’s changed in the market to cause the big-ute sales decline? Runaway pricing must surely factor strongly.Back in 2018, Ram had enjoyed surprisingly strong sales in a specialist market largely all to its own, thanks to the DS-series 1500 being successfully touted as “Eating Utes for Breakfast” from around $80,000. To put that into context, the Ford Ranger Wildtrak only cost about $5K less.Whilst lacking the latter’s sophistication, safety and finesse, the 1500 boasted both impressive girth and an evocative V8 Hemi gurgle, capturing an enthusiastic outer-suburban and rural niche where size and bulk are assets, not liabilities.But by 2024, the DS-series 1500 had been superseded by the far-more high-tech DT-series, starting from $142K. While the Ram has remained the most popular big ute in its class for eight years running, at 2674 units last year, its share slid by over 17 per cent.Exacerbating the situation is the decision to drop the old Hemi V8 for a high-tech six-cylinder turbo-petrol powertrain which, on paper, is better in every major metric, including performance and economy.But while hardcore fans have complained loud enough worldwide for Ram to reintroduce the V8 in America this year, Australians may have to wait much longer for its return.That said, there are still plenty of unsold 2024 model-year DT 1500 V8s available at dealers around Australia at the time of writing, so maybe the market for such pick-ups has been satiated anyway.Either way, with the high cost of remanufacturing today’s far-more highly-specified utes from LHD to RHD in Australia, it seems almost certain that the days of sub-$100K pricing for these big utes are gone – along with the consumers who bought these in the first place.Will American pick-up sales turn around? Don’t hold your breath.

In what seems to be an obvious end-game as part of its team-up with Leapmotor, Stellantis could be set to lean on its Chinese partner for hybrid technology to bolster its other brands in Europe.Ultimately, according to a new report from Autocar, this will mean the range extender hybrid tech from Leapmotor’s C10 and B10 will be deployed in at least Peugeots and Fiats.Autocar quotes Leapmotor’s international CEO Tianshu Xin as saying the company is “exploring the possibilities” to use range extender hybrid tech in other Stellantis brands, as part of the group finding “synergies by using each other's technology.”The international boss also earmarked future platform sharing as the direction in which the partnership was moving.Stelllantis, which was born from a merger between the America-focused Fiat Chrysler and Euro-focused PSA Group, has had a disparate array of products built for an array of different markets on a range of platforms which didn’t start out with a lot of commonality between them.The brands under the group include Alfa Romeo, Chrysler, Citroen, Dodge, DS, Fiat, Jeep, Maserati, Opel, Peugeot, Ram and Vauxhall.While this initially made it challenging for the group, it has gradually begun to rationalize its platforms into a handful to be used across its global range. For passenger cars this includes the 'STLA' small, medium, and large architecture, 4x4s and utes ride on the SLTA Frame platform.Leapmotor, which is 19.99 per cent owned by Stellantis, uses a separate 'LEAP' architecture for its vehicles, developed separately from Stellantis in China. Leapmotor is now also building cars in EuropeMr Xin’s comments on future platform sharing seems to indicate there could be future cars from European brands on the LEAP platform, or future Leapmotor cars underpinned by an STLA platform.Either way, Leapmotor’s range-extender hybrid technology solves a problem for Stellantis in rolling out a consistent range of hybrids in emissions-sensitive markets, or potentially even for the American market where EVs are floundering thanks to the removal of incentives.For Australia, it could lead to a range of appealing range-extender hybrids wearing a wider array of badges, whether they are Fiats, Peugeots or even Jeeps.Jeep in particular is embattled in Australia, down a whopping 33.3 per cent until the end of 2025, moving just 1585 units for the year. Its range of products has been cut down significantly, with the brand discontinuing the new-generation (and significantly more expensive) Grand Cherokee after a slow sales run.This strips its range down to just the Wrangler off-roader and its related Gladiator ute, as well as the Euro-sourced Avenger electric compact SUV and outgoing previous-generation Compass mid-sizer.Peugeot is also embattled in Australia, having taken a 28.8 per cent sales hit over the course of 2025. It moved just 1350 units for the year, as it faces stiff competition from rivals new and old.Even Leapmotor’s fledgling effort in the Australian market has struggled to find traction. The brand offered the mid-size C10 in both EV and range-extender hybrid forms, and yet managed to sell 644 new vehicles over the course of the year.In comparison, its most direct rival, Geely and its EX-5 and Starray EM-i hybrid spin-off, moved over 5000 units in the same period.Next for Leapmotor’s Australian efforts is its B10 small SUV, initially in electric and later hybrid form. Internationally, the brand has also debuted the C16 large SUV and A10 crossover in China, as well as the B05 Golf-sized hatchback in Europe.

Ram has confirmed the return of its most powerful variant in the Ram 1500 range, the SRT TRX.

A Ram-badged SUV is in the works, and here is what it could look like.