RAM 1500 News

Why do the full-sized American dual-cab pick-ups cost so much in Australia?In 2019, the price gap between the range-topping Ford Ranger Raptor mid-sized ute from $75,990 and the cheapest Ram 1500 Express from $79,950, was less than $5000.But, while today’s Raptor has jumped to $90,690, the least-expensive Ram has leaped to $141,950 in Laramie Sport and Rebel grades.The price difference between the two utes is 10 times more than what it used to be.So, what gives, especially when, back in its US home market, said Rams kick off from just over $A92,000 post-currency conversion. Even with the cost of shipping, shouldn’t the 1500 slip in at under $100K?As it turns out, not a chance.Not even with lower ex-factory pricing for third-party importers Ateco Automotive, since the Ram, like all of the full-sized American utes, must undergo highly complex and very expensive transformation processes before and after each model lands on Australian soil.One that goes well beyond swapping the steering wheel over to the proper side.To start with, even prior to launch, there are mandatory Australian compliance and Australian Design Rules certification assessments required to be conducted in conjunction with the original manufacturer and factory. This can take months or years to complete.Once the green light is given, and a suitable vehicle engineering firm such as the Walkinshaw Automotive Group is chosen (as is the case with Ram as well as General Motors Special Vehicles’ Chevrolet Silverado and the Toyota Tundra), the utes can then be shipped over to the various remanufacturing facilities in Australia.Post customs, we’re talking about traditional production-line factory processes here, complete with all the necessary specialised equipment and skills required to handle intricate conversions.It’s worth keeping in mind that all the utes are imported as complete vehicles, in original left-hand drive (LHD) configuration, from North America, before being stripped down to thousands of pieces in Melbourne, in preparation for right-hand drive (RHD) conversion. Engines, body panels, lights, axles, wheels, dashboards, seats, trim, wiring looms… the works.One of the upshots of all this is the level of Australian engineering expertise that has been kept alive since local full-vehicle manufacturing ceased here in 2017. Many of the employees are ex Holden, Ford and Toyota.Taking in management, engineering, production-line and supplier-related personnel, the headcount in Australia alone is said to exceed 3000 people between all four brands.And still the costs add up.Then the utes undergo the remanufacturing processes, using bespoke parts necessary to meet both RHD and ADR requirements.Note that these can run up to 500 or more unique pieces per vehicle, depending on model, with many sourced within Australia using local suppliers, though some original North American factory assistance does also occur at times.It’s also worth bearing in mind that some of these parts can cost hundreds of thousands of dollars to tool up here.Some vehicles require over 80 man-hours to complete the conversion job. Ram says its 200-plus production-line staff can make up to 20 utes per day, or 100 per week, depending on demand.Plus, significant investment has already been undertaken to boost production capacity, in larger and more efficient production facilities at Walkinshaw Automotive Group in the lead up to the latest Ram, Silverado and Tundra.Whether these currently run at their intended capacity following the 17.5 per cent sales downturn in full-sized American utes in Australia is not known.All this has to happen before the finished, RHD utes leave their remanufacturing facilities, to be stored and then trucked to dealers right around the country. Distribution is yet another massive expense that needs to be factored in.Then there is the added cost of meeting customer expectations.While nobody will confirm this on the record, we understand that the Australian remanufacturing processes extend to significantly improving the quality compared to the original factory source, creating extra cost to the models sold here.With over 800,000 F-Series trucks (making it America’s best-selling vehicle, period), 577,000 Silverados (at number two) and 374,000 Rams (in fifth spot overall) sold in the USA last year, the market is hyper-competitive, meaning costs are cut to keep prices low and production is fast to meet demand.The step-up in quality for Australians extends to ordering higher-specification audio, display screens, seating and trim components from the manufacturer, or replacing inferior parts with better locally-supplied items. Hard plastics and fibreglass materials just won’t cut it at the retail prices required to make a profit on these utes.Furthermore, local consumers are used to a high degree of equipment and demand best-possible safety, adding tens of thousands to the bottom line.Little wonder, then, that each model now starts at well over $120,000 on the road when it finally makes it to dealer forecourts throughout Australia, extending to nearly $200,000 for luxury grades and over one-quarter of a million dollars for specialty versions like the (now discontinued but still in stock) high-performance Ram TRX.Whether the market is willing to sustain six-figure utes at profitable volumes is another matter, but at least now you know why American pick-ups are so expensive in 2026.

Is Australia’s fascination with XXL utes waning?Ten years on from the introduction of the first Ram full-sized pick-up series converted from left-hand drive (LHD) to right-hand drive (RHD) in Melbourne, what was shaping up as a growing segment with massive promise has instead floundered in recent times.In 2025, despite recent introductions of new and/or improved models from Ram, Ford, General Motors and Toyota, sales in the Pick-Up/CC Utes above $100,000 category in Australia tumbled by 17.5 per cent compared to the year before.This has resulted in just 8763 registrations – down from 10,611 units the year before – between four main players: Ram 1500/2500/3500, Chevrolet Silverado 1500 and Heavy Duty, Ford F-150 and Toyota Tundra.A very small pool for such big fish to hunt in. And yet there are further pitfalls that lay ahead for the not-so-humble American pick-up as we know it.There are currently other, smaller firms importing and converting specific models from the USA vying for largely the same market.One of the higher-profile ones is Brisbane-based AusEV, that has specialised in distributing and even exporting locally-remanufactured RHD versions of the Ford F-150 Lightning electric vehicle (EV) since 2024. Its main buyers are commercial, mining and agriculture based.Now representing somewhat of a bargain amongst full-sized utes, AUEEV’s Lightning in base Pro 98kWh guise has just had its price slashed by an almost unbelievable $60,000, from $169,990 to $109,990, before on-road costs.This makes it the least-expensive big ute currently offered in Australia, undercutting the cheapest, which happens to be the turbo V6-petrol powered F-150 that Ford Australia also has remanufactured from LHD but by a different entity, by about $5000.With last month’s announcement that global Lightning production has already ceased due to a lack of sales and steep losses, AusEV says that the F-150 Lightning pricing reflects its run-out mode status, ahead of a petrol-electric hybrid replacement – dubbed F-150 Lightning EREV (Extended Range EV) – taking over from 2027.Whatever the case, it’s another thorn in Ford Australia’s side, with its own F-150 finding just 792 buyers last year, due in part to stop-sale actions as a result of technical issues, that are said to have since been resolved with the recently-launched Series II models.Now, whether the F-150 can also fend off further internal competition in the form of the high-profile Ranger Super Duty, which offers some of its towing capabilities but for much less money, remains to be seen.The F-150’s 2025 sales tally was even beaten by the Tundra’s disappointing 837 units, even though it costs substantially more, though whether the Toyota is profitable as a result is not known.Finally, the big ute market in Australia has also come under pressure from Chinese utes like the BYD Shark 6 PHEV (plug-in hybrid EV) and GWM Cannon Alpha, which are slightly larger than most traditional mid-sized utes.At the Cannon’s 2024 local debut, a spokesperson even referred to it as straddling the two ute size classes, though the tape measure suggests this is optimistic.So, what’s changed in the market to cause the big-ute sales decline? Runaway pricing must surely factor strongly.Back in 2018, Ram had enjoyed surprisingly strong sales in a specialist market largely all to its own, thanks to the DS-series 1500 being successfully touted as “Eating Utes for Breakfast” from around $80,000. To put that into context, the Ford Ranger Wildtrak only cost about $5K less.Whilst lacking the latter’s sophistication, safety and finesse, the 1500 boasted both impressive girth and an evocative V8 Hemi gurgle, capturing an enthusiastic outer-suburban and rural niche where size and bulk are assets, not liabilities.But by 2024, the DS-series 1500 had been superseded by the far-more high-tech DT-series, starting from $142K. While the Ram has remained the most popular big ute in its class for eight years running, at 2674 units last year, its share slid by over 17 per cent.Exacerbating the situation is the decision to drop the old Hemi V8 for a high-tech six-cylinder turbo-petrol powertrain which, on paper, is better in every major metric, including performance and economy.But while hardcore fans have complained loud enough worldwide for Ram to reintroduce the V8 in America this year, Australians may have to wait much longer for its return.That said, there are still plenty of unsold 2024 model-year DT 1500 V8s available at dealers around Australia at the time of writing, so maybe the market for such pick-ups has been satiated anyway.Either way, with the high cost of remanufacturing today’s far-more highly-specified utes from LHD to RHD in Australia, it seems almost certain that the days of sub-$100K pricing for these big utes are gone – along with the consumers who bought these in the first place.Will American pick-up sales turn around? Don’t hold your breath.

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Leading US ute brand Ram has put out a safety recall for some of its best-selling vehicles.Ram has issued a recall for its 2025 model year 1500 DT, 2500 DJ and 3500 D2 full-size pick-ups, following a software issue on some units causing safety system warnings not to display. There are more than 1000 units affected by the issue, as per a Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts recall notice. According to the recall notice, the instrument panel cluster may fail to illuminate the visual warnings for the brake system lights, gear selection indicators and other critical safety information. The notice goes on to state a loss of safety system warnings whilst driving could increase the risk of accident without prior warning, causing injury or death to vehicle occupants and other road users. The recall notice says owners of affected vehicles will be contacted in writing requesting they contact a Ram dealer to have the vehicle inspected and the work carried out for free. The Ram 1500 is the best-selling full-size pick-up in Australia, with more than 2500 sales so far in 2025. This is more than the Ford F-150 and Chevrolet Silverado, which are two of the best-selling vehicles in the full-size pick-ups’ native North American market. This is not the only recall notice currently out for the Ram brand, with the Ram 1500 DS impacted by an airbag inflator issue. There are six units affected by the issue, all built in 2019.A recall notice reads a manufacturing defect may cause the left-side curtain airbag inflators to unexpectedly rupture.According to the notice, if the airbag inflator ruptures, compressed gas and metal fragments may be propelled through the airbag cushion towards the vehicle occupants causing serious injury or death.  Ram 1500 undergoes the same extensive remanufacturing process in Australia as many of its other North American rivals, which has coincided with several recall issues popping up in recent times.The rivalling ford F-150 has been subject to several recall notices recently, and slapped with multiple stop-sales orders due to compliance issues. Most recently, the F-150 was part of a recall relating to an ARB driving light accessory which could catch fire.The ARB Solis lights writing harness was subject to corrosion consequent of moisture entering and subsequently generating excessive heat, leading to vehicle fire. 

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The newest automotive engineering facility in the country is Walkinshaw’s huge south-east Melbourne ‘super site’, which has just been completed, according to the company.The facility will house production lines set to continue the company's work converting full-size American pick-ups like the Ram 1500, Chevrolet Silverado and Toyota Tundra to Australian-spec right-hand drive.“Our new Walkinshaw Automotive Group super site is finally finished and we have begun slowly moving in!” said Ryan Walkinshaw in a post on Facebook.Ryan Walkinshaw, whose father Tom Walkinshaw was a key architect in creating fast Holdens wearing his own name and the HSV badge, has continued leading what is now Walkinshaw Group in the automotive engineering and development space.Walkinshaw says the 100,000 square metre facility will “house up to 1500 employees”, and be “capable of manufacturing 20,000+ vehicles a year for Australia”. “It’s one of the top-five largest manufacturing facilities in all of Australia, home to the most advanced engineering centre in the country, six-plus production lines and our Supercars championship racing team Walkinshaw Andretti United.“Proud to be investing and committing our business to a long future here in Melbourne.”This morning, Ram Trucks Australia confirmed it is moving into its new home, securing “the jobs of more than 270 factory workers, warehouse staff, quality inspectors and engineers”.Production is due to kick off in November for the Ram 1500 at the new site, though neither Walkinshaw nor Ram confirmed how many production lines will be set for the American brand.Toyota and Chevrolet are yet to confirm the move into the new Walkinshaw facility at time of publication.

Is the electric ute running out of charge already? Ram’s recent decision to scrap plans for an electric-powered version of its popular 1500 pickup may prove to be a turning point for the broader ute community.