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Ferrari makes more than $100k on every car it sells: report

The report says Ferrari makes more per-unit profit than any other manufacturer

Ferrari makes more than $100,000 on every single car it sells, according to a new German report.

The fabled Italian brand's total sales might be a fraction of industry giants like Toyota or Volkswagen, but the amount of profit it makes on every car sold would have every other brand looking on with envy, with the $107,000 it makes per vehicle sold more than any other manufacturer.

At the other end of the scale, Tesla's well-publicised fight for profitability sees it locked second from the bottom, losing more than $17,000 per vehicle sold. But the worst result is reserved for luxury brand Bentley, losing a staggering $26,000 per vehicle sold - a figure company executives attribute to increased R&D spending on EV technology.

Bentley claims its losses are down to R&D into EV technology.

The report - compiled by German economics professor Ferdinand Dudenhoffer, who tracked per-unit profitability across a number of major brands over the first six months of 2018 - found that Porsche remains the most profitable German performance brand, securing $26,500 per car sold, while BMW, Mercedes-Benz and Audi each make around $14,000.

Thinks aren't so rosy for premium British brands Jaguar and Land Rover, making just $1250 per car, while Volvo and Maserati each make closer to $7500.

Are new-car profits justified? Tell us in the comments below.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to...
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