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Could this new 2024 Honda sedan strike Accord with Australian customers and finally lure buyers away from the Toyota Camry?

A new Honda Accord has been revealed for Japan, opening the door for its Australian arrival.

Honda has shown off a new 11th-generation Accord sedan in right-hand-drive form, leaving the door open for the refreshed Toyota Camry rival to come to Australia.

The official word from Honda Australia amounts to little more than ‘no comment’ at the moment, but CarsGuide understands the new-look Accord has already arrived Down Under and is being shown to dealers behind closed doors.

This lines up with Honda Australia’s previous commitment to the Accord mid-size sedan, despite its slow sales.

Honda Australia Director Carolyn McMahon told us earlier this year that passenger cars – like Civic and Accord – still play a vital role in the brand’s local line-up.

“We want to cater for our wider customer base. Obviously, we want to focus on SUVs, because that’s been the fastest segments of the industry,” she said.

“But with hybrid technology coming in, Civic hybrid demand pushing right out and Accord even though it is low volumes as well… I wouldn’t say we have plans to become an SUV-only brand.”

Honda Australia has also said in the past that vehicle sourcing will switch from Thailand to Japan, and given the outgoing Accord is produced from the former, and the new version from the latter, it would make sense for the sedan to join the HR-V, CR-V and Civic on the same boat.

But what is the new Accord packing, and can it really steal sales away from the dominate Toyota Camry?

The US-market version revealed in late 2022 previewed much of the new design of the Accord, which boasts slim headlights, a hexagonal grille and Civic-sedan-like lines.

The rear-end of the 2024 Accord is especially notable for its subtle bootlip spoiler and semi-connected tail-light design that adds a modern and sporty aesthetic.

However, the interior of the Japanese Domestic Market (JDM) Accord features more changes compared to its US equivalent, with extra padding around the dashboard that houses the all-digital instrument cluster and 12.3-inch multimedia touchscreen.

Climate controls are also different, with the Japanese model consolidating the multi-knob and switch layout to a single large dial and a handful of buttons, while the shift lever is also ditched in favour of shift-by-wire buttons.

Under the bonnet, the Japanese Accord houses a hybrid 2.0-litre petrol engine – justifying the e:HEV branding – but outputs are currently unknown.

Paired to the engine is a continuously variable transmission.

For reference, the outgoing Accord Hybrid makes 158kW/315Nm, while a 1.5-litre turbo-petrol variant is also available with 140kW/260Nm.

To the end of August this year, Honda Australia has sold just 105 examples of its Accord, trailing the Toyota Camry (6041), Mazda6 (1091) and Hyundai Sonata (177).

In fact, the Accord is the worst-performing medium car under $60,000 in Australia, as well as Honda's least-popular model.

Order books open for the new Accord in Japan in December for a 2024 delivery, so if the new mid-size sedan does come to Australia, expect to see it sometime next year.