What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Mini and electricity were always destined to be together. Of course a sporty, prestigious and quirky little car favoured by urban dwellers was going to be the perfect match for an electric powertrain.
And while the Aceman SUV isn't the first fully electric vehicle for the brand it is a welcome addition that's quintessentially Mini, even if it is made in China.
The Aceman fills the gap between the Mini Cooper hatch and Countryman SUV and rivals a range of small electric premium SUVs such as the Alfa Romeo Junior and even the Volvo EX30.
The variant of this four-door, five-seater Aceman we are testing is the SE.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Aceman could be the perfect Mini - bigger than a Cooper, smaller than a Countryman. It’s also surprisingly spacious and practical. The price is about right compared to rivals, and so is the battery size and range.
What the Mini has that others don’t is its unique and playful design and ‘attitude’. True to the Mini ethos it's not a restrained car, it’s whimsical in its design but serious in its ability. It's a great car to drive both dynamically and in terms of comfort.