What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Looking across BYD's line-up, you'd think you were reading the attractions for the local aquarium! And now the Sealion 7 has entered the splash zone, or more accurately, the most popular car segment - the mid-size SUV.
It fights for pole position against the long-running electric favourite, the Tesla Model Y but newcomer Cupra Tavascan also offers some sporty competition.
For this review we're testing the flagship Performance grade to see whether or not it offers family-friendly fun.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The BYD Sealion 7 Performance is well-priced and well-equipped. It more than holds its own against its mid-size electric SUV rivals. It has great motor outputs and it handles comfortably on the road. There's a lot to like here but some of the technology needs to be tweaked.
Arguably the prettiest new BMW SUV you can buy today, the well-proportioned iX1 is nearly impossible to spot over its almost-identical ICE (U11) X1 siblings.
Besides the badging, look for some blue trim bits and pieces inside and out, along with additional digital touchpoints inside.
And while both ride on the same all-new platform that’s resulted in a substantially larger body compared to previous X1 generations, the EV version seems a bit more slammed.
Dimensionally, the iX1 mirrors today’s X1 at 4500mm long and 1845mm wide, and still sits on the same 2692mm wheelbase, but is 26mm shorter at 1616mm tall and offers 35mm less ground clearance at 170mm.
Result? These plus a bunch of aero enhancements mean the slipperiest iX1 manages a Cd of just 0.26, according to BMW.
And, inevitably, the extra size equals more space inside.
It may be named after a sea lion but it doesn’t resemble the blubbery cuteness of the creature itself. However, its sleek dynamic styling and performance outputs do call forth some of the creature's water prowess.
This prowess is hinted at by the 20-inch alloys which are fitted with Michelin tyres and red brake calipers. There’s some Porsche-like design notes in the wide swoopy nose and LED headlights. The rear is also quite handsome with its long LED band strip and narrow window giving it a sporty silhouette.
Head inside and the Performance showcases the best BYD cabin I've sampled. There are no strange accents or panelling like there are in the Atto 3. This proves that BYD can do premium well.
The quilted leather upholstery feels supple underhand and the sports seats with integrated headrests reminds you what it can achieve in a sprint.
The swoopy design is carried over inside with the door panels. The dashboard is simply styled but headlined by an enormous 15.6-inch display that can rotate between landscape or portrait mode. Some may liken it to an iPad but it works.
The panoramic sunroof keeps things bright and cheerful but there are some simplistic elements that are hard to ignore. Like the lack of buttons, minimalist mirror cover design on the sunvisors and a rather plain-looking centre console.
Everything else flows and my favourite feature inside is surprisingly the lever door handles! They're functional but cute.
BMW also says the iX1’s cabin is almost as roomy in some ways as the larger X3.
Large doors allow for easy entry and egress, onto sumptuous front seats that provide exceptional comfort and support even on longer journeys.
Surrounded by an expansive feeling of space, the interior feels light and airy, as well as fresh, inviting and premium looking – something previous-gen X1s were rarely accused of being.
We’re talking on-brand stuff here, beginning with the excellent driving position, ahead of a crisp and attractive dash that’s pleasing to behold. Push-button starting and a small toggle lever operates the transmission.
An ever-so-slightly curved (towards the driver in the best-BMW old-school way) rectangular binnacle houses two digital displays – a 10.25-inch one ahead of the driver offering an array of configurable electronic dials, as well as a 10.7-inch multimedia touchscreen.
BMW pioneered the multimedia controller more than 20 years ago with iDrive, and this descendent of that system reveals all that expertise gained by being intuitive to operate and quick to respond to commands once familiarised. Which shouldn’t take too long.
It’s all very-EV centric, as the industry inexorably moves to total electrification, but there were a couple of voice-command errors in the iX1, revealing that such systems are still far from perfect. BMW does provide audio volume and climate hard buttons, thankfully, so the basics are looked after.
Speaking of which, the iX1 offers decent levels of vision out, superb ventilation and ample storage in the doors, on the dash and between the front seats. And, as we’ve noted previously in BMWs, the upright smartphone charger is a clever idea. Keeps it in position and is handy to glance at.
Out back, backrest comfort and support is A-OK, and even with the optional sunroof, our test iX1 provided sufficient space for taller bodies, while expected items like ventilation grilles, USB ports and cupholders are fitted.
Note that, though the 40/20/40-split backrests recline slightly, they do not slide as per in the ICE X1, as this is a desirable option.
Nor is the cargo capacity as good in the iX1, due to the inevitable space demanded by that rear-axle-mounted electric motor and battery pack. For the record, ranges from 490 litres to 1495L instead of 540-1527L. Plus, there’s no spare tyre, with just a tyre repair kit fitted.
These aside, the iX1’s spacious and inviting interior remains one of the compact SUV segment’s best.
The cabin has space, space and then more space. Passenger comfort is all but guaranteed with the available leg- and headroom in each row.
The functions for the electric front seats means it's easy to find a comfortable position. Door apertures are wide for each row and despite a relatively low 140mm ground clearance, it's still an easy SUV to slide in and out of.
Technology looks great and the large 15.6-inch multimedia display is what catches your eye first. Graphics are sharply rendered and the touchscreen responsive. There's a lot of information and menus embedded into the display which means it's a system that will take you a beat to get used to.
It's not unique but the in-built voice assistant rarely works as it should and needs some work. Also, because of the lack of buttons and dials, all functions are accessed via the screen. I don't like this because it tends to draw your eyes from the road far more often than it should and some functions - like the heat and ventilation for the front seats - are buried in a few menus.
There is wireless Apple CarPlay and Android Auto but there are some gremlins that need to be ironed out. The connectivity is easy enough but the steering wheel mounted phone control didn't access Apple CarPlay. So, I couldn't hang up my phone call properly, it would instead access the Bluetooth phone menu and dial my last call. I had a few 'butt' dials this week because of it.
Storage is on par with the Performance rivals and up front the burden falls across the large glovebox and middle console but there is also a shelf underneath the centre console for bigger items, like a handbag. There are two phone cradles, although only one offers wireless charging, and two height-adjustable cupholders two drink bottle holders and small storage bins.
In the rear, you get two device pockets and a map pocket on the back of each front seat. There is a fold-down armrest with retractable cupholders and a small storage pocket (think Kindle-size) and there are storage bins in each door.
The boot capacity is a decent 500L and the floor can be adjusted to two heights, one offering a level loading space. There is also a frunk storage of 58L for any cables or random bits you don't use often. Under the boot floor there is also enough room for cables and the tyre repair kit. The powered tailgate can be access via your keyfob as well.
For a flagship grade, I would have expected a few extra amenities in the rear, like climate control and sunshades but it does have directional air vents, reading lights and a USB-A and C port.
For now, only a single iX1 grade is available, dubbed xDrive30, starting from $84,900 (all prices are before on-road costs).
Most buyers seem to be choosing the no-cost-extra racier 'M Sport' pack over the more-conservatively presented 'xLine'.
Both come complete with double-the-usual AC charging capability (22kW), twin-motor all-wheel drive, a 67kWh battery, variable-ratio steering and adaptive dampers as standard.
In contrast, the Mercedes EQB 350 4Matic equivalent starts from over $107,000 (though a less-expensive single-motor front-drive version comes in from nearly $89,000), and both with a slower 11kW charger. Genesis’ advanced GV60, meanwhile, kicks off from nearly $108K.
We cannot remember BMW ever going so hard on comparative value in Australia, though how it responds to the sensational (though admittedly smaller) Volvo EX30’s $59,990 ask remains to be seen.
Anyway, the iX1 is no bare-bones special.
Besides the aforementioned twin electric motors, AWD, 22kW AC charger and (non-driver-configurable) adaptive dampers, there are goodies like keyless entry/start, a digital key with ultra-wide-band tech, a 10.7-inch multimedia touchscreen, a digital instrumentation cluster, ‘Hey, BMW!’ voice control, a head-up display, sat-nav with augmented reality view, dual-zone climate control, ‘Veganza’ artificial leather, a reversing camera, digital radio, Apple CarPlay/Android Auto connectivity, wireless phone charging, a powered tailgate, roof rails and 19-inch alloy wheels.
On the safety front, you’ll find driver-assist tech like autonomous emergency braking (AEB), lane-support systems, adaptive cruise control, adaptive LED headlights and automatic parking assist. More on those in the safety section below.
Need more but want to think less? BMW’s new and simplified option packs bundles key features like a panoramic sunroof, metallic paint (normally $1500 on its own), Harman Kardon audio upgrade, lumbar massaging front seats and alternative interior trims in a reasonably-priced $4700 'Enhancement Pack'.
There are several others bundles available, too, as well as a handy 22kW BMW AC Wallbox from $1199, not including installation, that cuts down home-charging from over 33 hours using the regular mains to around 3.5 hours.
And don’t worry, BMW diehards. You can still spend tens of thousands of dollars more via the company’s endlessly extensive options list. The Germans aren’t foolish.
Unlike in the iX3’s Hyundai, Kia or Genesis rivals, which use a pure EV skateboard platform and offer no internal combustion engine (ICE) alternatives on this architecture, there is no V2L Vehicle-to-Load capability. In other words, you cannot charge appliances or power your home in an electrical blackout scenario.
The Sealion 7 is being offered in only two grades, the base Premium and the flagship Performance that we're testing for this review.
There are only four points of difference between the two grades. The Premium isn't all-wheel drive and doesn't include heated rear outboard seats, a heated steering wheel or dual electric motors like the Performance gets. That creates a $9K price hike to jump into the top-spec grade, bringing it to $63,990 before on-road costs.
It might be starting to sound expensive but it's still more affordable than most of its main rivals. This is because the Cupra Tavascan VZ is priced from $74,490 MRSP and the outgoing pre-update Tesla Model Y Performance comes in at $82,900 MSRP.
What do you get in the Sealion 7 Performance? A lot, it seems. Standard equipment includes electric front seats with heat and ventilation functions, adjustable under-thigh and lumbar supports, panoramic fixed sunroof and leather upholstery, a leather-wrapped steering wheel with mounted controls.
Technology looks top-notch with a crystal clear 360-degree view camera system, a rotating 15.6-inch multimedia system, 10.25-inch digital instrument cluster, coloured head-up display, dual-zone climate control, two USB-A and -C ports, 12-volt socket, V2L capability (via adapter), wireless Apple CarPlay and Android Auto, 12-speaker Dynaudio sound system, over-the-air updates, and satellite navigation.
There's also keyless entry and start, powered tailgate, BYD digital key (via smartphone app), tyre repair kit, rain-sensing wipers, dusk-sensing LED headlights and soundproof double glazed glass on both the windshield and front windows.
The iX1 boasts BMW’s fifth-generation EV drive system, known as eDrive 5.0 (M170SF).
Being an xDrive30, there are two electric motors fitted – one on each axle to provide all-wheel drive. Both are electrically excited synchronous motor set-ups.
Drive is predominantly to the front wheels via a single-speed reduction gear transmission, unless extra traction is required, in which case the rear motor kicks in to power the back axle.
Combined with the aid of an overboost function, they deliver 230kW of power and 494Nm of torque, for a 0-100km/h sprint time of 5.6 seconds, on the way to a 180km/h top speed.
Tipping the scales at 2010kg, the xDrive30 provides a power-to-weight ratio of 114kW per tonne, which is a healthy number.
Suspension is via MacPherson-style struts up front and an independent three-link design out back.
If you care, towing limits are 1200kg braked and 750kg unbraked, with a 570kg maximum payload.
The Performance is all-wheel drive and is fully electric with dual motors, a squirrel cage induction motor located at the front and a permanent magnet synchronous motor at the rear. Together they produce up to 390kW of power and 690Nm of torque.
This gives the flagship grade a 0-100km/h sprint time of just 4.5 seconds. There’s obviously ample power to be had here which will delight EV fans who like that tummy-falling sensation when accelerating.
BMW says the xDrive30 consumes an average of 18.3kWh/100km.
On the launch drive program, the vehicle displayed 21.3kWh/100km. That included some spirited highway and mountain-road driving conditions.
Fitted with a 67kWh lithium-ion battery pack with a useable 65kWh, the iX1 offers an ADR 81/02-rated range of 400km.
This means a relatively common 50kW DC public charger with a CCS Combo 2 socket will need about 65 minutes to replenish the battery from 10 to 80 per cent or about half an hour with a 150kW charger.
If neither are available, you'll require about 34 hours to charge to 100 per cent maximum using the normal household powerpoint plug. Or, as mentioned earlier, a 22kW AC Wallbox cuts that down to about 3.5 hours.
Each iX1 includes a three-year subscription with Chargefox.
The Sealion 7 Performance has a blade battery with a large 82.56kWh capacity which supports a 456km WLTP driving range. This isn’t terrible for city drivers but a regional driver will likely want a longer range. BYD includes a portable charging cable with the model.
Charging is sorted via a Type 2 CCS charging port which accepts up to 11kW on an AC charger and up to 150kW on a DC charger. On a 150kW DC charger, you can go from 10 to 80 per cent in as little as 32 minutes and that increases to more than eight hours on an 11kW AC charger. All of the figures are quite good and help with the general day-to-day convenience.
The official energy consumption figure is 20.4 kWh per 100km but after doing a healthy mix of open-road driving and city stuff, my average has popped out at 19.1kWh. I reckon it's a solid result for a ‘performance’ grade but I didn’t find the regenerative braking to be particularly strong on this model.
One of the best things about the iX1 xDrive30 is that it has just enough EV smoothness, refinement and speed to feel special, yet still drives and behaves as a BMW should.
Which hasn't always been the case with previous-gen X1s.
It helps that, from the driver’s seat, everything falls into place: the bracing seats, thoughtfully positioned relative to all controls; and the overall sporty/quality ambience that puts you into the brand mindset.
Select Drive, and the iX1 leaps away sweetly and silently, accompanied by an electric motor whir that's quite pleasing. At speed, acceleration is instant for fast overtaking and there’s plenty more in reserve if you really need to hustle along.
For a 2.0-tonne compact SUV, the steering is remarkably responsive, providing nimble yet secure handling. Maybe it’s all the low-slung weight and near-50:50 weight distribution, but the iX1 displays impressive cornering and road grip. It’s an enjoyable drive.
Initially, novices might find the brakes a bit sudden, but they’re actually pretty progressive once you get used to them, and they feel and stop with a more natural pedal feel than many hybrids we’ve experienced. Again, BMW has tuned the xDrive30 to feel inclusive.
Speaking of the stoppers, there are no paddle shifters to control the amount of single-pedal off-accelerator braking as per many other EVs, but putting the transmission from ‘D’ to ‘B’ brings a decent level of deceleration if not a full stop – as if you’re lighting resting your foot on the pedal. We’d like the option of a heavier self-braking function, though.
The launch program avoided city roads and heavy traffic, but we still found plenty of bad, pot-holed surfaces to favourably judge the adaptive dampers’ ability to help soak up the bumps.
While not super-soft or supple, the suspension is cushy enough for a comfy ride. And certainly better than many past BMW SUVs.
A bit too much road and tyre noise intrusion aside, the xDrive30 is dynamically very sorted indeed.
Which, when you consider all the other positive aspects of the iX1, you end up with a BMW offering an impressively broad band of capabilities.
It’s rapid, nimble and reactive to driver inputs, as you’d expect an SUV from this brand to be, without the compromise of harshness or discomfort.
What it’s like around town in a peak-hour crawl, or how far you can really get from a fully-charged battery, is something we’ll find out when we can conduct a full road test, so please watch this space.
Until then, as it stands, things are looking promising indeed for the xDrive30. Especially factoring in the value pricing.
The Performance grade offers plenty of power that is delivered wickedly quick without feeling overwhelming when you have to accelerate. You still feel in control, which is very important when you have outputs like this does.
The steering is responsive and light enough for quick lane changes. The general on-road handling is quite refined but there is more roll in corners than you’d expect and this is the only time the power can make the handling feel a tad wobbly.
Surprisingly, there isn't a one-pedal function and the regen braking isn’t particularly strong. It’s difficult to ‘creep’ forward in this in stop/start traffic where it can feel a bit jerky at times, so it handles best on the open road.
Visibility is mostly good but the rear window is narrow and a digital rear-view mirror would have been welcomed in this model. Suspension is sports-firm but forgiving over bigger bumps.
The 360-degree view camera and surrounding sensors makes this super easy to park and honestly, you shouldn’t have any trouble manoeuvring the Sealion 7.
ANCAP awarded the X1 petrol versions a five-star rating in 2022, based on the European NCAP result. No separate iX1 figure is as-yet available.
The iX1 comes with many of the latest driver-assist safety tech features, including AEB with day/night pedestrian and cyclist detection. This system is operational from 5.0km/h.
You'll also find front and rear cross-traffic alert, secondary collision avoidance braking, as well as a blind-spot monitor, lane-departure warning and swerve-assist systems, speed assist tech like adaptive cruise control with full-stop/go functionality, stability and traction controls, anti-lock brakes with brake-assist and a drowsy driver alert.
The lane support systems start from 60km/h and the driver monitoring system kicks in from 70km/h.
Along with dual-front airbags, the front-seat occupants have side chest and side pelvis airbag protection, as well as an airbag between them to help mitigate lateral-impact injuries while outboard rear-seat occupants have side head airbags (also called curtain airbags) coverage. The total airbag count is seven.
ISOFIX child-seat latches are fitted to outboard rear seat positions, while a trio of top tethers for straps are included across the back bench.
The new Sealion 7 has a maximum five-star ANCAP safety rating from testing done in 2025 and scored well across its individual assessment criteria, scoring 87 per cent for adult protection and 93 per cent for child protection, respectively.
The Sealion 7 features nine airbags, including side chest airbags for both rows but it’s common to see these just on the front, so this is excellent.
When it comes to standard safety equipment, it's almost a case of what doesn't it have? Some stand-out features include front and rear cross-traffic alert, blind-spot view monitor (which pops a video feed of your left blind spot onto the multimedia display) and child detection alert.
Other standard features include lane keeping aid, lane departure warning, adaptive cruise control, forward collision warning, rear collision warning, driver attention monitoring, 360-degree view camera system, and multiple parking sensors.
The autonomous emergency braking has car, pedestrian, motorcyclist and cyclist detection. For pedestrian, motorcyclist and cyclist detection, it is operational from 8.0 to 80km/h. For car detection, it is operational between 4.0 to 150km/h.
There are ISOFIX child seat mounts and three top-tether anchor points and the rear row is wide enough to accommodate three child seats side by side.
Last year, BMW introduced a five-year/unlimited kilometre warranty with all its products, finally catching up with the industry warranty average after a protracted period of just a three-year coverage.
While there’s no capped-price servicing, you can pre-purchase a number of service bundles, to help save a bit more money further down the track.
There's a choice of 'Basic' or 'Plus' packages, in four or six-year (both with unlimited kilometre) programs, known as 'Service Inclusive'. They cost $1263/$4784 and $1800/$5784, respectively. 'Plus' covers brake pads/discs and wiper blade rubbers.
Note, however, that roadside assistance remains at three years.
Keep in mind, too, that BMW vehicles have a self-diagnosis feature that varies the service intervals according to how they’re used as well as wear and tear.
Our advice is to keep making an appointment annually or at about every 10,000km, just to be on the safe side.
The Sealion 7 is covered by a six-year/150,000km warranty which is good for the class. The battery is covered by an eight-year/160,000km warranty which is a normal term.
The Sealion 7 gets a 10-year capped price servicing but it’s expensive compared to some of its peers at $4157.
Servicing intervals are spaced at every 12 months or 20,000km, whichever occurs first.