BMW IX1 vs BMW M Models

What's the difference?

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BMW IX1
BMW IX1

$54,990 - $89,900

2023 price

BMW M Models
BMW M Models

$115,900 - $277,850

2025 price

Summary

2023 BMW IX1
2025 BMW M Models
Safety Rating

Engine Type
Not Applicable, 0.0L

Turbo 6, 3.0L
Fuel Type
Electric

Premium Unleaded Petrol
Fuel Efficiency
0.0L/100km (combined)

10.2L/100km (combined)
Seating
5

4
Dislikes
  • Could use stronger single-pedal braking tech
  • Some road/tyre noise intrusion
  • Hides its ‘EV-ness’ with regular ICE X1 styling

  • Uncomfortable in the city
  • Hard-edged seats a necessary evil
  • Fuel bill will be sizeable
2023 BMW IX1 Summary

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

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2025 BMW M Models Summary

To say the BMW M4 CS is a hot ticket in Australia is something of an understatement.

Consider this. There is an even more expensive one, the M4 CS Edition VR46 – at a cool $346,900 – and it sold out in less than an hour. Now, granted, Australia only got four examples, but still, demand was running hot.

That car makes this one, the regular M4 CS, seem like an absolute steal. It's only $254,900 (yes, the word 'only' is doing a lot of heavy lifting in that sentence), and it shares the same upgrades, and makes the same monstrous power, as the VR46 – for Valentino Rossi’s 46th birthday – only it does it for around $100K less.

See? A bargain. At least, that's how I'd be justifying it to myself if I had a quarter of a million burning a hole in my pocket.

So, this or a Porsche 911? Read on.

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Deep dive comparison

2023 BMW IX1 2025 BMW M Models

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