What's the difference?
Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.
Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.
What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.
The Honda Accord is now in its 11th generation and there was a time when the Accord, and rivals like the Skoda Superb and Toyota Camry were the perfect family cars.
But if you head to a car park, it's obvious they're no longer the choice when it comes to family hauling.
We’re family testing the new Accord, now offered in one highly-specified variant, to see if its new hybrid powertrain and design are worth a look in a world where the SUV is king.
The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.
The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.
Will the new Honda Accord e:HEV RS topple the SUV throne? Unlikely, but it proves sedans can still haul the family around in relative comfort and style.
The new Accord drives stupidly well and offers great ongoing ownership costs, even if it's price tag is a little steep. It's hybrid powertrain also offers fantastic efficiency and that's a big win.