Audi S8 vs BMW M Models
What's the difference?

Audi S8

—

2021 price

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BMW M Models

$114,900 - $299,900

2025 price

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Maserati Quattroporte

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz S-Class

Summary

2021 Audi S8

2025 BMW M Models

By Peter Anderson

By Andrew Chesterton

Safety Rating

Engine Type

Twin Turbo V8, 4.0L

Turbo 6, 3.0L

Fuel Type

Premium Unleaded Petrol

Fuel Efficiency

10.2L/100km (combined)

Seating

Likes

Technical extravaganza
Elegant looks
Punchy V8

Brutal performance
Tons of kerb appeal
No-compromise approach to speed

Dislikes

Tricky to find a space big enough
Pricey
Short warranty

Uncomfortable in the city
Hard-edged seats a necessary evil
Fuel bill will be sizeable

2021 Audi S8 Summary

Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.

Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.

What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.

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2025 BMW M Models Summary

To say the BMW M4 CS is a hot ticket in Australia is something of an understatement.

Consider this. There is an even more expensive one, the M4 CS Edition VR46 – at a cool $346,900 – and it sold out in less than an hour. Now, granted, Australia only got four examples, but still, demand was running hot.

That car makes this one, the regular M4 CS, seem like an absolute steal. It's only $254,900 (yes, the word 'only' is doing a lot of heavy lifting in that sentence), and it shares the same upgrades, and makes the same monstrous power, as the VR46 – for Valentino Rossi’s 46th birthday – only it does it for around $100K less.

See? A bargain. At least, that's how I'd be justifying it to myself if I had a quarter of a million burning a hole in my pocket.

So, this or a Porsche 911? Read on.

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Deep dive comparison

2021 Audi S8 2025 BMW M Models

Verdict

The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.

The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.

Verdict

Brutal, bruising and utterly brilliant, the M4 CS will be an acquired taste due to its no-compromise approach, but those willing to take the leap will find a performance car like few others at their disposal.

Audi S8 vs BMW M Models What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

Audi S8 vs BMW M Models
What's the difference?