Audi S8 vs BMW M3
What's the difference?

Audi S8

—

2021 price

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BMW M3

$124,800 - $179,990

2023 price

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Maserati Quattroporte

Mazda 6

Mercedes-Benz A-Class

Mercedes-Benz A35

Mercedes-Benz AMG GT

Mercedes-Benz C-Class

Mercedes-Benz C43

Mercedes-Benz C63

Mercedes-Benz CLA

Mercedes-Benz CLA-Class

Mercedes-Benz CLS-Class

Mercedes-Benz E-Class

Mercedes-Benz E53

Mercedes-Benz EQS

Mercedes-Benz S-Class

Summary

2021 Audi S8

2023 BMW M3

By Peter Anderson

By Andrew Chesterton

Safety Rating

Engine Type

Twin Turbo V8, 4.0L

Turbo 6, 3.0L

Fuel Type

Premium Unleaded Petrol

Fuel Efficiency

10.2L/100km (combined)

10.4L/100km (combined)

Seating

Likes

Technical extravaganza
Elegant looks
Punchy V8

Brutal acceleration
Surprisingly compliant in the city
Boot space for days

Dislikes

Tricky to find a space big enough
Pricey
Short warranty

Carbon pack a little (a lot) silly
Thirsty as all get out
Design a little polarising (though I like it)

2021 Audi S8 Summary

Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.

Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.

What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.

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2023 BMW M3 Summary

There’s no point waxing too lyrical here, because the facts surrounding the M3 Touring are more than exciting enough.

It’s a (kind of) family friendly wagon with oodles of space and practicality. It’s also an unhinged performance weapon with a thumping 3.0-litre twin-turbo-petrol inline six-cylinder engine.

And it has been years — decades, even — in the making. So, has it been worth the wait? Let’s strap in and find out.

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Deep dive comparison

2021 Audi S8 2023 BMW M3

Verdict

The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.

The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.

Verdict

Long live the mighty wagon. The BMW M3 Touring is treat to look at, and an even bigger treat to drive.

If you want one, act fast. We waited a long time for a wagon-shaped M3, and with electrification increasing in the automotive industry, this will likely be your last chance.

Audi S8 vs BMW M3 What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

Audi S8 vs BMW M3
What's the difference?