Audi S8 vs Lexus IS

What's the difference?

Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.

Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.

What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.

One question frequently discussed in the skunkworks of the CarsGuide office is: What exactly does Lexus stand for?

When the brand debuted its original export-market IS sedan in 1999 the messaging was more or less clear: Toyota’s premium sub-brand was here to be a Japanese BMW.

The brand even employed Nobuaki Katayama – chief engineer on the iconic Corolla AE86 program – to again take the reins of its small rear-wheel drive sedan program.

As the years went on though, Lexus changed. Fundamentally geared toward the US market, the second-generation (wild IS F aside) became a bit more sedate and softer around the edges, while the third generation strayed even further from the sedan’s performance-inspired roots, leaning into a plush interior, hybrid drive, and even CVT transmissions.

This brings us to today’s Lexus IS. Essentially a heavy facelift of the third generation (which arrived back in 2013), the brand has “reimagined” its core sedan with a tweaked design and updated technology for 2021.

Is it enough to keep it relevant against its ever-present European rivals and the newly arrived threat from Hyundai’s Genesis G70? I took a signature IS300h hybrid for a week to find out.