What's the difference?
Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.
If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.
To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.
This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.
Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.
So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.
There’s a school of thought that says you should always use the biggest hammer available. That’s the view of more than one van and truck manufacturer, who will point at the dual-cab utes Aussies are currently consuming at a frightening rate, and politely suggest a light truck or full-sized van might just be more appropriate.
It’s a hard argument to ignore, and for those who use their commercial vehicles to the max, perhaps a committed truck or van might make sense. After all, having the ability to tow 3.5 tonnes AND still have some payload left over for passengers and fuel is a hard argument to ignore. It’s also a line European maker Iveco is keen to push, along the lines of never taking a knife to a gunfight.
Iveco’s volume-selling light van offerings are the 42S and 50C models; vans that cross from recreational to professional user thanks to their overall size, capacity and the fact they can be driven on a normal car license in Australia.
Now revised for greater buyer reach, the 42S gains a 350kg payload boost over the 35S model it replaces, as well as more power and torque from its engine. It also boasts improved safety credentials with the addition of a range of driver aids which we take for granted in passenger cars, but are increasingly important in the commercial vehicle world thanks to a renewed focus on OH&S.
So, what else is new? Starting in the cabin, there’s now a 10-inch digital driver display unit, improved wireless and wired charging rates, changes to the chassis rails for better crash performance, an improved warranty and a pair of feature packages designed to target the end user market.
In Europe, the Daily van has plenty of competition, while in Australia, the major opponents are the Mercedes-Benz Sprinter, VW Crafter, Fiat Ducato and the emerging Chinese van threat, the LDV Deliver 9.
Having finally experienced the Rivian R1T from the driver's seat I think this is a ute that would have plenty of appeal in the Australian market. Not as a competitor to a Toyota HiLux Workmate or similar working-class ute, but as an alternative to the likes of the HiLux Rogue, Ford Ranger Raptor or even the new Ranger Platinum.
This is a high-end, luxury ute that also happens to be electric, which only expands its appeal. It has seriously impressive performance and, while we didn't get to test them first-hand, strong off-road credentials. Add to that a premium look and feel to the cabin and loads of practicality and it's easy to see this finding an audience here.
The biggest question will be cost, because even at a direct price conversion (which isn't a clear reflection of shipping and local tariffs) the R1T will start well over $100,000. Even by today's standards of six-figure US utes like the Chevrolet Silverado 1500 and incoming Ford F-150, that will be a hard sell and could restrict its chances.
Which would be a shame because while Tesla has a clear head start in Australia, it's possible for Rivian to follow in its wheel tracks and have plenty of mainstream success.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Iveco Daily van’s light-truck genetics mean it’s not as immediately familiar to the end-user as some of the competition. It’s a fair climb to get inside, for instance, and once you’re there, the cabin lacks the ambience of a more passenger-oriented machine. Its wheelbase and external dimensions, too, mean it requires plenty of parking skill and real estate, and the dynamics are surefooted but hardly athletic.
Of course, fleet managers won’t care too much about any of that, and the flip-side is those truck underpinnings point to a low maintenance, high-mileage lifespan with good warranty as a promise of less time lost in the service bay when the van could be on the road earning its keep.
Right at the moment, the Daily van appears to be forming some kind of bridge between the car and truck world in terms of safety equipment and driver assistance gear, too. And that’s got to be a good thing.
But equally, it remains a pretty specialised piece of equipment that won’t work for everybody, nor does it have a lot of cross-over appeal between the car and truck worlds. None of which, of course, will prevent it being a valuable tool of the trade in the right hands.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.