What's the difference?
Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.
If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.
To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.
This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.
Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.
So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.
Ford has given its Ranger ute range a mild facelift. And mild is the word. If you look closely, you might notice some small visual changes, but the real news is under the bonnet where a new entry-level powerplant lives.
And however you look at it, this new engine that addresses the ownership issues experienced by some Ranger buyers since the bi-turbo diesel engine was released back in 2018, was probably overdue.
But the new powerplant comes at a cost; in terms of power and torque, even though the vital towing statistics remain for the Ranger.
The other changes that come with this facelift include some new tech, and the availability of the V6 turbo-diesel (which is unchanged) across the entire Ranger 4X4 dual-cab line-up.
For this review, we’ve concentrated on the new engine as being the major point of difference, and we’ve driven it the base-version XL trim specification. That means this is potentially the lightest variant, and heavier specifications might blunt the performance a little. But overall, this is representative of the new powertrain and represents the biggest point of difference in what is otherwise a very minor facelift.
Having finally experienced the Rivian R1T from the driver's seat I think this is a ute that would have plenty of appeal in the Australian market. Not as a competitor to a Toyota HiLux Workmate or similar working-class ute, but as an alternative to the likes of the HiLux Rogue, Ford Ranger Raptor or even the new Ranger Platinum.
This is a high-end, luxury ute that also happens to be electric, which only expands its appeal. It has seriously impressive performance and, while we didn't get to test them first-hand, strong off-road credentials. Add to that a premium look and feel to the cabin and loads of practicality and it's easy to see this finding an audience here.
The biggest question will be cost, because even at a direct price conversion (which isn't a clear reflection of shipping and local tariffs) the R1T will start well over $100,000. Even by today's standards of six-figure US utes like the Chevrolet Silverado 1500 and incoming Ford F-150, that will be a hard sell and could restrict its chances.
Which would be a shame because while Tesla has a clear head start in Australia, it's possible for Rivian to follow in its wheel tracks and have plenty of mainstream success.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Our time with the new Ranger was limited in terms of distance driven and the number of variants we could sample. We were also unable to test the vehicle with a trailer attached, so we’re unsure as to how well the new, lower-powered engine will cope with towing duties.
We do know the new engine is being welcomed by owners and fleets who held concerns over the technical layout of the previous 2.0-litre powerplant, but only time will tell if the reduced performance is seen as being balanced by the technical upgrades.
We can also tell you there’s nothing inherently wrong with the new 2.0L in the context of normal driving on normal roads and its refinement is still an improvement on a lot of its competitors’ offerings.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.